California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA), established in 2018, empowers California consumers with greater autonomy over their personal data. It sets forth principles that businesses must adhere to, ensuring transparency and consumer control over personal information. Here's an overview of the rights provided under the CCPA:

• Right to Know: Consumers can inquire about the personal data collected on them, including the purposes for collection, and how it's used and shared.
• Right to Delete: Consumers can request the deletion of their personal data collected by businesses, subject to certain conditions.
• Right to Opt-Out: Consumers have the authority to opt-out of the sale or sharing of their personal information.
• Right to Non-Discrimination: Consumers are entitled to exercise their CCPA rights without facing discrimination from businesses.

From January 2023, the CCPA has been enhanced to include:

• Right to Correct: Consumers can correct inaccuracies in their personal information held by businesses.
• Right to Limit Use and Disclosure: Consumers can limit how their sensitive personal information is used and disclosed.

CCPA Compliance Significance

Dataddo's dedication to privacy and data protection is reflective of our CCPA compliance efforts. We ensure that consumers' rights are respected and upheld, providing transparent information about data collection and use. Our responsibilities under the CCPA include:

• Transparent Data Practices: We provide clear information about data collection, usage, and sharing practices, ensuring consumers are well-informed.
• Consumer Rights Fulfillment: Dataddo has processes in place to efficiently handle and respond to consumer requests under the CCPA, respecting their data rights.
• Data Security: Aligning with our SOC 2 Type II certification, we employ stringent security measures to protect personal information, reducing the risk of unauthorized access or data breaches.

Impact of CCPA on Businesses

The CCPA's reach extends beyond California-based companies, affecting any business that processes personal information of California residents. Compliance necessitates significant adjustments in data handling practices for many organizations, emphasizing the importance of consumer data protection in today's digital landscape.

Dataddo's Role in Promoting Data Privacy

Dataddo’s adherence to the CCPA, alongside our SOC 2 Type II certification, underscores our commitment to the highest standards of data privacy and security. We are dedicated to empowering consumers with control over their personal information while providing our customers with the assurance that their data is managed responsibly and securely.