---
title: "Facebook Ads Fields References"
slug: "facebook-ads-fields-references"
description: "Get the most out of your Facebook Ads data. Learn about metrics, attributes, breakdowns & advanced filtering available for the FB Ads connector in Dataddo."
updated: 2026-07-07T06:44:26Z
published: 2023-10-24T10:18:25Z
canonical: "docs.dataddo.com/facebook-ads-fields-references"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dataddo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Ads Fields References

Learn more about metrics, attributes, breakdowns and advanced filtering available through the Facebook Ads connector in Dataddo.

For more information, please refer to [Facebook's official documentation](https://developers.facebook.com/docs/marketing-api/reference/ad-account/insights/).

## Action Metrics - Actions Attributed to Ads

| Metric Name | Label | Description |
| --- | --- | --- |
| clicks | Total clicks | Total clicks |
| inline_link_clicks | Inline link clicks | Inline link clicks |
| inline_post_engagement | Inline post engagement | Inline post engagement |
| link_click | Link clicks (count) | Link clicks (count) |
| like | Page likes (count) | Page likes (count) |
| actions.post | Post shares (count) | Post shares (count) |
| comment | Post comments (count) | Post comments (count) |
| post_like | Post likes (count) | Post likes (count) |
| page_engagement | Page engagement (count) | Page engagement (count) |
| post_engagement | Post engagement (count) | Post engagement (count) |
| checkin | Checkins (count) | Checkins (count) |
| app_use | App uses (count) | App uses (count) |
| app_install | App installs (count) | App installs (count) |
| photo_view | Photo view (count) | Photo view (count) |
| post_reaction | Post reaction (count) | Post reaction (count) |
| rsvp | Event responses (count) | Event responses (count) |
| credit_spent | Credit Spends (count) | Credit Spends (count) |
| gamesplays | Game plays (count) | Game plays (count) |
| landing_page_view | Landing Page Views (count) | The number of times your ad resulted in a click that led to a page on your website or app, such as the home page. |
| leadgenother | Leads - Form (count) | The number of leads generated via Facebook Lead Ads forms. |
| mobile_app_install | Mobile App Installs (count) | The number of people who installed your app after clicking on your ad. |
| offsite_conversionfb_pixel_add_to_cart | Offsite Conversion - Add to Cart (count) | The number of times someone added an item to their cart after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_add_to_wishlist | Offsite Conversion - Add to Wishlist (count) | The number of times someone added an item to their wishlist after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_lead | Offsite Conversion - Lead (count) | The number of times someone submitted a lead form after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_custom | Offsite Conversion - Custom (count) | The number of conversions that you defined when setting up the Facebook pixel, such as registrations or checkouts. |
| offsite_conversionfb_pixel_purchase | Offsite Conversion - Purchases (count) | The number of purchases made by people who clicked on your ad and got redirected to your website. |
| offsite_conversionfb_pixel_initiate_checkout | Offsite Conversion - Initiated Checkouts (count) | The number of times someone started the checkout process after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_complete_registration | Offsite Conversion - Completed Registrations (count) | The number of times someone completed a registration form after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_view_content | Offsite Conversion - View Content (count) | The number of times someone viewed content on your website after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_add_payment_info | Offsite Conversion - Adds Payment Info (count) | The number of times someone added payment information after clicking on your ad and getting redirected to your website. |
| offsite_conversionfb_pixel_search | Offsite Conversion - Searches (count) | The number of searches made by people who clicked on your ad and got redirected to your website. |
| onsite_conversionlead_grouped | Onsite Conversion - Lead Grouped (count) | The number of leads generated through your website or app. |
| onsite_conversionflow_complete | Onsite Conversion - Flow Complete (count) | The number of times people complete a multi-page process on your website or app, such as a sign-up or checkout flow. |
| onsite_conversionmessaging_block | Onsite conversion - messaging conversation block (count) | Count of users who have completed a conversation with the business on messenger |
| onsite_conversionmessaging_conversation_started_7d | Onsite conversion - messaging conversation start (count) | Count of unique conversations started on messenger in the last 7 days |
| onsite_conversionmessaging_first_reply | Onsite conversion - messaging conversation new (count) | Count of users who started a new conversation with the business on messenger |
| onsite_conversionpost_save | Onsite conversion - post save (count) | Count of times users saved a post |
| onsite_conversionpurchase | Onsite conversion - purchase (count) | Count of purchases made on website or app after clicking on ad |
| video_view | Video views (count) | Number of times a video has been viewed for at least 3 seconds |
| app_engagement | App engagement (count) | Actions that people take while using your app, such as likes, shares and comments |
| app_story | App story (count) | Number of stories created by people about your app |
| page_story | Page story (count) | Number of stories created by people about your Page |
| post_story | Post story (count) | Number of stories created by people about your posts |
| offsite_conversion | Offsite conversion (count) | Number of conversions that happened off Facebook after someone interacted with your ad |
| onsite_conversion | Onsite conversion (count) | Number of conversions that happened on your website or app after someone clicked your ad |
| app_custom_event | App custom event (count) | Number of times a specific app event occurred |
| onsite_web_app_event | Onsite web app event (count) | This metric tracks the number of events performed on your website's application. These could include actions like button clicks, page views, etc. |
| mobile_app_retention | Mobile app retention (count) | This metric measures the number of users who have downloaded the app and continue to engage with it over a certain period of time. |
| mobile_app_roas | Mobile app ROAS (count) | Return on ad spend (ROAS) is a metric that shows how much revenue you generate for every dollar spent on advertising. This specific metric pertains to mobile applications. |
| offsite_engagement | Offsite engagement (count) | Count of engagements that occur offsite. |
| store_visit_with_dwell | Store visits with dwell (count) | Count of store visits with a specified dwell time. |
| add_to_cart | Add to cart (count) | Count of items added to the cart. |
| onsite_app_add_to_cart | Onsite app - Add to cart (count) | Count of items added to the cart within the app. |
| onsite_web_add_to_cart | Onsite web - Add to cart (count) | Count of items added to the cart on the website. |
| complete_registration | Complete registration (count) | Count of completed user registrations. |
| purchase | Purchase | Count of purchases made. |
| onsite_app_purchase | Onsite app - Purchase (count) | Count of purchases made within the app. |
| onsite_web_purchase | Onsite web - Purchase (count) | Count of purchases made on the website. |
| search | Search (count) | Count of searches performed. |
| view_content | View content (count) | Count of content views. |
| onsite_app_view_content | Onsite app - View content (count) | Count of content views within the app. |
| onsite_web_view_content | Onsite web - View content (count) | Count of content views on the website. |
| initiate_checkout | Initiate checkout (count) | Count of checkout initiations. |
| add_payment_info | Add payment info (count) | Count of added payment information. |
| add_to_wishlist | Add to wishlist (count) | Count of items added to the wishlist. |
| lead | Leads (count) | Count of generated leads. |
| omni_app_install | All app installs (count) | Count of installs for all apps. |
| omni_purchase | All purchases (count) | Count of all purchases. |
| omni_add_to_cart | All add to cart (count) | Count of all items added to the cart. |
| omni_complete_registration | All completed registrations (count) | Count of all completed user registrations. |
| omni_view_content | All content views (count) | Count of all content views. |
| omni_search | All searches (count) | Count of all searches performed. |
| omni_initiated_checkout | All initiated checkouts (count) | Count of all checkout initiations. |
| omni_achievement_unlocked | All unlocked achievements (count) | Count of all unlocked achievements. |
| omni_activate_app | All app activations (count) | Count of all app activations. |
| omni_level_achieved | All level achieved (count) | Count of all achieved levels. |
| omni_rate | All rates (count) | Count of all rates given. |
| omni_spend_credits | All spend credits (count) | Count of all credits spent. |
| omni_tutorial_completion | All tutorial completions (count) |  |
| omni_custom | All custom actions (count) | Total number of custom actions initiated across all platforms |
| subscribe | Subscribe (count) | Total number of subscriptions made |
| start_trial_total | Trials started total (count) | Total number of trials started across all platforms |
| start_trial_website | Website trials started (count) | Number of trials started via the website |
| start_trial_mobile_app | Mobile app trials started (count) | Number of trials started via the mobile app |
| start_trial_offline | Offline trials started (count) | Number of trials started offline |
| contact_total | Total Contacts (count) | Total number of contacts made across all platforms |
| contact_website | Website Contacts (count) | Number of contacts made via the website |
| contact_mobile_app | Mobile App Contacts (count) | Number of contacts made via the mobile app |
| contact_offline | Offline Contacts (count) | Number of contacts made offline |
| find_location_total | Total Location Searches (count) | Total number of location searches made across all platforms |
| find_location_website | Website Location Searches (count) | Number of location searches made via the website |
| find_location_mobile_app | Mobile App Location Searches (count) | Number of location searches made via the mobile app |
| find_location_offline | Offline App Location Searches (count) | Number of location searches made offline |

## Action Values

| metric_name | Label |
| --- | --- |
| action_values.app_install | App installs (value) |
| app_use | App uses (value) |
| checkin | Checkins (value) |
| comment | Post comments (value) |
| credit_spent | Credit Spends (value) |
| post_like | Post like (value) |
| post_engagement | Post engagement (value) |
| gamesplays | Game plays (value) |
| landing_page_view | Landing page views (value) |
| leadgenother | Leads - Form (value) |
| like | Page likes (value) |
| link_click | Link clicks (value) |
| mobile_app_install | Mobile app installs (value) |
| lead | Leads (value) |
| offsite_conversionfb_pixel_add_payment_info | Offsite conversion - adds payment info (value) |
| offsite_conversionfb_pixel_add_to_cart | Offsite conversion - add to basket (value) |
| offsite_conversionfb_pixel_add_to_wishlist | Offsite conversion - adds to wishlist (value) |
| offsite_conversionfb_pixel_complete_registration | Offsite conversion - completed registrations (value) |
| offsite_conversionfb_pixel_custom | Offsite conversion - custom (value) |
| offsite_conversionfb_pixel_initiate_checkout | Offsite conversion - initiated checkouts (value) |
| offsite_conversionfb_pixel_lead | Offsite conversion - lead (value) |
| offsite_conversionfb_pixel_purchase | Offsite conversion - purchases (value) |
| offsite_conversionfb_pixel_search | Offsite conversion - searches (value) |
| offsite_conversionfb_pixel_view_content | Offsite conversion - view content (value) |
| onsite_conversionflow_complete | On-site conversion - flow complete (value) |
| onsite_conversionlead_grouped | On-site conversion - lead grouped (value) |
| onsite_conversionmessaging_block | On-site conversion - messaging conversation block (value) |
| onsite_conversionmessaging_conversation_started_7d | On-site conversion - messaging conversation start (value) |
| onsite_conversionmessaging_first_reply | On-site conversion - messaging conversation new (value) |
| onsite_conversionpost_save | On-site conversion - post save (value) |
| onsite_conversionpurchase | On-site conversion - purchase (value) |
| photo_view | Photo view (value) |
| post | Post shares (value) |
| post_reaction | Post reaction (value) |
| rsvp | RSVP (value) |
| video_view | Video views (value) |
| app_engagement | App engagement (value) |
| app_story | App story (value) |
| page_engagement | Page engagement (value) |
| page_story | Page story (value) |
| post_story | Post story (value) |
| offsite_conversion | Offsite conversion (value) |
| onsite_conversion | Onsite conversion (value) |
| app_custom_event | App custom event (value) |
| onsite_web_app_event | Onsite web app event (value) |
| mobile_app_retention | Mobile app retention (value) |
| mobile_app_roas | Mobile app ROAS (value) |
| offsite_engagement | Offsite engagement (value) |
| store_visit_with_dwell | Store visits with dwell (value) |
| add_to_cart | Add to cart (value) |
| onsite_app_add_to_cart | Onsite app - Add to cart (value) |
| onsite_web_add_to_cart | Onsite web - Add to cart (value) |
| complete_registration | Complete registration (value) |
| purchase | Purchase (value) |
| onsite_app_purchase | Onsite app - Purchase (value) |
| onsite_web_purchase | Onsite web - Purchase (value) |
| search | Search (value) |
| view_content | View content (value) |
| onsite_app_view_content | Onsite app - View content (value) |
| onsite_web_view_content | Onsite web - View content (value) |
| initiate_checkout | Initiate checkout (value) |
| add_payment_info | Add payment info (value) |
| add_to_wishlist | Add to wishlist (value) |
| omni_app_install | All app installs (value) |
| omni_purchase | All purchases value (value) |
| omni_add_to_cart | All add to cart (value) |
| omni_complete_registration | All completed registrations (value) |
| omni_view_content | All content views (value) |
| omni_search | All searches (value) |
| omni_initiated_checkout | All initiated checkouts (value) |
| omni_achievement_unlocked | All unlocked achievements (value) |
| omni_activate_app | All app activations (value) |
| omni_level_achieved | All level achieved (value) |
| omni_rate | All rates (value) |
| omni_spend_credits | All spend credits (value) |
| omni_tutorial_completion | All tutorial completions (value) |
| omni_custom | All custom actions (value) |
| subscribe | subscribe (value) |
| start_trial_total | Trials started total (value) |
| start_trial_website | Website trials started (value) |
| start_trial_mobile_app | Mobile app trials started (value) |
| start_trial_offline | Offline trials started (value) |
| contact_total | Total Contacts (value) |
| contact_website | Website Contacts (value) |
| contact_mobile_app | Mobile App Contacts (value) |
| contact_offline | Offline contacts (value) |
| find_location_total | Total Location Searches (value) |
| find_location_website | Website Location Searches (value) |
| find_location_mobile_app | Mobile App Location Searches (value) |
| find_location_offline | Offline App Location Searches (value) |

## Impression Category

| metric_name | Label | Description |
| --- | --- | --- |
| impressions | Impressions | The total number of times your ads were on the screen |
| social_impressions | Social impressions | The number of times your ads were on the screen with social information |
| unique_impressions | Impressions (Unique) | The number of people who saw your ads at least once |
| newsfeed_impressions | Newsfeed impressions (Unique) | The number of times your ads were on the newsfeed |
| unique_social_impressions | Social impressions (Unique) | The number of people who saw your ads with social information at least once |
| full_view_impressions | Full view impressions | The number of times your ads were fully viewed on the screen |

## Reach and Relevancy Category

| metric_name | Label | Description |
| --- | --- | --- |
| reach | Reach | The number of people who saw your ads at least once |
| social_reach | Social Reach | The number of people who saw your ads with social information |
| frequency | Frequency | The average number of times each person saw your ad |
| newsfeed_avg_position | Newsfeed Avg position | The average position of your ad on the newsfeed |
| full_view_reach | Full view reach | The number of people who fully viewed your ads |

## CTR Category

| metric_name | Label | Description |
| --- | --- | --- |
| ctr | CTR | The percentage of times people saw your ad and performed a link click |
| unique_ctr | Unique CTR | The percentage of people who saw your ad and performed a link click |
| unique_link_clicks_ctr | Unique Link Clicks CTR | The percentage of unique link clicks to impressions |
| inline_link_click_ctr | Inline Link Click CTR | The percentage of inline link clicks to impressions |
| unique_inline_link_click_ctr | Unique Inline Link Click CTR | The percentage of unique inline link clicks to impressions |

## Costs Category

| metric_name | Label | Description |
| --- | --- | --- |
| spend | Spend | The total amount of money you've spent on your ad campaign |
| cpm | CPM | The average cost for 1,000 impressions |
| cpc | CPC | The average cost for each link click |
| cpp | CPP | The average cost per person reached |
| social_spend | Social Spend | The total amount of money you've spent on social features of your ad campaign |
| cost_per_inline_link_click | Cost per inline link click | The average cost of each inline link click |
| cost_per_inline_post_engagement | Cost per inline post engagement | The average cost of each inline post engagement |
| cost_per_unique_click | Cost per unique click | The average cost of each unique click |
| cost_per_unique_inline_link_click | Cost per unique inline link click | The average cost of each unique inline link click |

## Cost per Action Category

| metric_name | Label | Description |
| --- | --- | --- |
| cost_per_action_type.app_use | Cost per app use | The average cost for each app use |
| cost_per_action_type.app_install | Cost per app install | The average cost for each app install |
| cost_per_action_type.checkin | Cost per checkin | The average cost for each check-in on your page |
| cost_per_action_type.comment | Cost per post comment | The average cost for each comment on your post |
| cost_per_action_type.post_likes | Cost per post like | The average cost for each like on your post |
| cost_per_action_type.credit_spent | Cost per credit spend | The average cost for each credit spent on your app |
| cost_per_action_type.link_click | Cost per link click | The average cost for each link click on your ad |
| cost_per_action_type.like | Cost per page like | The average cost for each like on your page |
| cost_per_action_type.mention | Cost per page mention | The average cost for each mention of your page |
| cost_per_action_type.post | Cost per post shares | The average cost for each share of your post |
| cost_per_action_type.dwell | Cost per post dwell | The average cost for each dwell time on your post |
| cost_per_action_type.page_engagement | Cost per page engagement | The average cost for each engagement on your page |
| cost_per_action_type.post_engagement | Cost per post engagement | The average cost for each engagement on your post |
| cost_per_action_type.landing_page_view | Cost per landing page view | The average cost for each landing page view |
| cost_per_action_type.commerce_event_add_to_cart | Cost per commerce add to basket | The average cost for each add to basket event in your commerce platform |
| cost_per_action_type.commerce_event_purchase | Cost per commerce purchase | The average cost for each purchase event in your commerce platform |
| cost_per_action_type.commerce_event_message_to_buy | Cost per commerce message to buy | The average cost for each message to buy event in your commerce platform |
| cost_per_action_type.commerce_event_view_content | Cost per commerce product view | The average cost for each product view event in your commerce platform |
| cost_per_action_type.offsite_conversionfb_pixel_add_payment_info | Cost per offsite conversion - adds payment info | The average cost for each add payment info event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_add_to_cart | Cost per offsite conversion - adds to basket | The average cost for each add to basket event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_add_to_wishlist | Cost per offsite conversion - adds to wishlist | The average cost for each add to wishlist event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_complete_registration | Cost per offsite conversion - completed registrations | The average cost for each completed registration event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_custom | Cost per offsite conversion - custom | The average cost for each custom event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_initiate_checkout | Cost per offsite conversion - initiated checkouts | The average cost for each initiated checkout event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_lead | Cost per offsite conversion - lead | The average cost for each lead event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_search | Cost per offsite conversion - searches | The average cost for each search event tracked by your Facebook Pixel |
| cost_per_action_type.offsite_conversionfb_pixel_view_content | Cost per offsite conversion - view content | The average cost for each view content event tracked by your Facebook Pixel |
| cost_per_action_type.onsite_conversionflow_complete | Cost per on-site conversion conversion - flow complete | The average cost for each completed flow on your site |
| cost_per_action_type.onsite_conversionmessaging_block | Cost per on-site conversion - messaging conversation block | The average cost for each messaging conversation block on your site |
| cost_per_action_type.onsite_conversionmessaging_conversation_started_7d | Cost per on-site conversion - messaging conversation start | The average cost for each conversation started on your site in the last 7 days |
| cost_per_action_type.onsite_conversionmessaging_first_reply | Cost per on-site conversion - messaging conversations new | The average cost for each new messaging conversation started on your site |
| cost_per_action_type.onsite_conversionpost_save | Cost per on-site conversion - post save | The average cost for each post save on your site |
| cost_per_action_type.onsite_conversionpurchase | Cost per on-site conversion - purchase | The average cost for each purchase made on your site |
| cost_per_action_type.video_play | Cost per video clicks to play | The average cost for each click to play your video |
| cost_per_action_type.video_view | Cost per video view | The average cost for each view of your video |
| cost_per_action_type.app_engagement | Cost per app engagement | The average cost for each engagement with your app |
| cost_per_action_type.app_story | Cost per app story | The average cost for each story related to your app |
| cost_per_action_type.page_story | Cost per page story | The average cost for each story related to your page |
| cost_per_action_type.post_story | Cost per post story | The average cost for each story related to your post |
| cost_per_action_type.offsite_conversion | Cost per offsite conversion | The average cost for each offsite conversion |
| cost_per_action_type.onsite_conversion | Cost per onsite conversion | The average cost for each onsite conversion |
| cost_per_action_type.app_custom_event | Cost per app custom event | The average cost for each custom event in your app |
| cost_per_action_type.onsite_web_app_event | Cost per onsite web app event | The average cost for each web app event on your site |
| cost_per_action_type.mobile_app_retention | Cost per mobile app retention | The average cost for each retained user in your mobile app |
| cost_per_action_type.mobile_app_roas | Cost per mobile app ROAS | The average cost for each return on ad spend for your mobile app |
| cost_per_action_type.offsite_engagement | Cost per offsite engagement | The average cost for each offsite engagement |
| cost_per_action_type.store_visit_with_dwell | Cost per store visits with dwell | The average cost for each store visit with dwell time |
| cost_per_action_type.add_to_cart | Cost per add to cart | The average cost for each add to cart event |
| cost_per_action_type.onsite_app_add_to_cart | Cost per onsite app - Add to cart | The average cost for each add to cart event in your onsite app |
| cost_per_action_type.onsite_web_add_to_cart | Cost per onsite web - Add to cart | The average cost for each add to cart event on your website |
| cost_per_action_type.complete_registration | Cost per complete registration | The average cost for each completed registration event |
| cost_per_action_type.purchase | Cost per purchase | The average cost for each purchase event |
| cost_per_action_type.onsite_app_purchase | Cost per onsite app - Purchase | The average cost for each purchase event within your onsite app |
| cost_per_action_type.onsite_web_purchase | Cost per onsite web - Purchase | The average cost for each purchase event on your website |
| cost_per_action_type.search | Cost per search | The average cost for each search event |
| cost_per_action_type.view_content | Cost per view content | The average cost for each view content event |
| cost_per_action_type.onsite_app_view_content | Cost per onsite app - View content | The average cost for each view content event within your onsite app |
| cost_per_action_type.onsite_web_view_content | Cost per onsite web - View content | The average cost for each view content event on your website |
| cost_per_action_type.initiate_checkout | Cost per initiate checkout | The average cost for each initiate checkout event |
| cost_per_action_type.add_payment_info | Cost per add payment info | The average cost for each add payment info event |
| cost_per_action_type.add_to_wishlist | Cost per add to wishlist | The average cost for each add to wishlist event |
| cost_per_action_type.lead | Cost per lead | The average cost for each lead |
| cost_per_action_type.omni_app_install | Cost per All app installs | The average cost for each app install across all platforms |
| cost_per_action_type.omni_purchase | Cost per All purchases | The average cost for each purchase across all platforms |
| cost_per_action_type.omni_custom | Cost per All custom actions | The average cost for each custom action across all platforms |
| cost_per_action_type.subscribe | Cost per subscribe | The average cost for each subscription |
| cost_per_thruplay.video_view | Cost per thruplay | The average cost for each thruplay event (when the video is played to completion) |
| cost_per_action_type.contact_total | Cost per contact | The average cost for each contact event |
| cost_per_action_type.contact_website | Cost per website contact | The average cost for each contact event on your website |
| cost_per_action_type.contact_mobile_app | Cost per mobile app contact | The average cost for each contact event on your mobile app |
| cost_per_action_type.contact_offline | Cost per offline contact | The average cost for each offline contact event |
| cost_per_action_type.find_location_total | Cost per location search | The average cost for each location search event |
| cost_per_action_type.find_location_website | Cost per website location search | The average cost for each location search event on your website |
| cost_per_action_type.find_location_mobile_app | Cost per mobile app location search | The average cost for each location search event on your mobile app |
| cost_per_action_type.find_location_offline | Cost per offline app location search | The average cost for each offline location search event |

## ROAS Category

| metric_name | Label | Description |
| --- | --- | --- |
| website_purchase_roas.link_click | ROAS link click | Return on ad spend for each link click |
| website_purchase_roas.like | ROAS like | Return on ad spend for each "like" reaction |
| website_purchase_roas.mention | ROAS mention | Return on ad spend for each mention |
| website_purchase_roas.post | ROAS post | Return on ad spend for each post |
| website_purchase_roas.landing_page_view | ROAS landing page view | Return on ad spend for each landing page view |
| website_purchase_roas.comment | ROAS comment | Return on ad spend for each comment |
| website_purchase_roas.post_reaction | ROAS post reaction | Return on ad spend for each post reaction |
| website_purchase_roas.photo_view | ROAS photo view | Return on ad spend for each photo view |
| website_purchase_roas.video_view | ROAS video view | Return on ad spend for each video view |
| website_purchase_roas.post_engagement | ROAS post engagement | Return on ad spend for each post engagement |
| website_purchase_roas.page_engagement | ROAS page engagement | Return on ad spend for each page engagement |
| website_purchase_roas.onsite_conversionpost_save | ROAS post save | Return on ad spend for each saved post |
| website_purchase_roas.offsite_conversionfb_pixel_custom | ROAS FB pixel custom | Return on ad spend for each custom conversion event, tracked by Facebook Pixel |
| website_purchase_roas.offsite_conversionfb_pixel_lead | ROAS FB pixel lead | Return on ad spend for each lead conversion event, tracked by Facebook Pixel |
| website_purchase_roas.offsite_conversionfb_pixel_purchase | ROAS FB pixel purchase | Return on ad spend for each purchase conversion event, tracked by Facebook Pixel |

## Video Category

| metric_name | Label | Description |
| --- | --- | --- |
| video_30_sec_watched_actions.video_view | Video 30 sec watched | Count of videos watched for at least 30 seconds |
| video_avg_time_watched_actions.video_view | Video average time watched | Average time users spent watching the video |
| video_p100_watched_actions.video_view | Video 100% watched | Count of videos watched to 100% of their length |
| video_p25_watched_actions.video_view | Video 25% watched | Count of videos watched to at least 25% of their length |
| video_p50_watched_actions.video_view | Video 50% watched | Count of videos watched to at least 50% of their length |
| video_p75_watched_actions.video_view | Video 75% watched | Count of videos watched to at least 75% of their length |
| video_p95_watched_actions.video_view | Video 95% watched | Count of videos watched to at least 95% of their length |
| video_play_actions.video_view | Video played | Count of times the video was played |

## Conversions Count Category

| metric_name | Label | Description |
| --- | --- | --- |
| conversions.start_trial_total | Conversion trials started total (count) | Total count of trials started |
| conversions.start_trial_website | Conversion website trials started (count) | Count of trials started on the website |
| conversions.start_trial_mobile_app | Conversion mobile app trials started (count) | Count of trials started on the mobile app |
| conversions.start_trial_offline | Conversion offline trials started (count) | Count of trials started offline |
| conversions.contact_total | Conversion Contacts (count) | Total count of contacts made |
| conversions.contact_website | Conversion Website Contacts (count) | Count of contacts made on the website |
| conversions.contact_mobile_app | Conversion Mobile App Contacts (count) | Count of contacts made on the mobile app |
| conversions.contact_offline | Conversion Offline Contacts (count) | Count of contacts made offline |
| conversions.find_location_total | Conversion Total Location Searches (count) | Total count of location searches |
| conversions.find_location_website | Conversion Website Location Searches (count) | Count of location searches made on the website |
| conversions.find_location_mobile_app | Conversion Mobile App Location Searches (count) | Count of location searches made on the mobile app |
| conversions.find_location_offline | Conversion Offline App Location Searches (count) | Count of location searches made offline |
| conversions.lead | Conversion Leads (count) | Count of leads generated |
| conversions.landing_page_view | Conversion Landing Page Views (count) | Count of landing page views |

## Conversion Value Category

| metric_name | Label | Description |
| --- | --- | --- |
| conversion_values.start_trial_total | Conversion trials started total (value) | Total value generated from trials started |
| conversion_values.start_trial_website | Conversion website trials started (value) | Value generated from trials started on the website |
| conversion_values.start_trial_mobile_app | Conversion mobile app trials started (value) | Value generated from trials started on the mobile app |
| conversion_values.start_trial_offline | Conversion offline trials started (value) | Value generated from trials started offline |
| conversion_values.contact_total | Conversion Contacts (value) | Total value generated from contacts made |
| conversion_values.contact_website | Conversion Website Contacts (value) | Value generated from contacts made on the website |
| conversion_values.contact_mobile_app | Conversion Mobile App Contacts (value) | Value generated from contacts made on the mobile app |
| conversion_values.contact_offline | Conversion Offline Contacts (value) | Value generated from contacts made offline |
| conversion_values.find_location_total | Conversion Total Location Searches (value) | Total value generated from location searches |
| conversion_values.find_location_website | Conversion Website Location Searches (value) | Value generated from location searches made on the website |
| conversion_values.find_location_mobile_app | Conversion Mobile App Location Searches (value) | Value generated from location searches made on the mobile app |
| conversion_values.find_location_offline | Conversion Offline App Location Searches (value) | Value generated from location searches made offline |
| conversion_values.lead | Conversion lead (value) | Value generated from leads |
| conversion_values.landing_page_view | Conversion landing page view (value) | Value generated from landing page views |

## Cost per Conversion Category

| metric_name | Label | Description |
| --- | --- | --- |
| cost_per_conversion.start_trial_total | Cost per conversion trials started total | Average cost per trial started |
| cost_per_conversion.start_trial_website | Cost per conversion website trials started | Average cost per trial started on the website |
| cost_per_conversion.start_trial_mobile_app | Cost per conversion mobile app trials started | Average cost per trial started on the mobile app |
| cost_per_conversion.start_trial_offline | Cost per conversion offline trials started | Average cost per trial started offline |
| cost_per_conversion.contact_total | Cost per conversion contact | Average cost per contact made |
| cost_per_conversion.contact_website | Cost per conversion website contact | Average cost per contact made on the website |
| cost_per_conversion.contact_mobile_app | Cost per conversion mobile app contacts | Average cost per contact made on the mobile app |
| cost_per_conversion.contact_offline | Cost per conversion offline contacts | Average cost per contact made offline |
| cost_per_conversion.find_location_total | Cost per conversion total location searches | Average cost per location search |
| cost_per_conversion.find_location_website | Cost per conversion website location searches | Average cost per location search on the website |
| cost_per_conversion.find_location_mobile_app | Cost per conversion mobile app location searches | Average cost per location search on the mobile app |
| cost_per_conversion.find_location_offline | Cost per conversion offline location searches | Average cost per location search offline |
| cost_per_conversion.lead | Cost per conversion lead | Average cost per lead generated |
| cost_per_conversion.landing_page_view | Cost per conversion landing page view | Average cost per landing page view |

## Ad Recall Category

| metric_name | Label | Description |
| --- | --- | --- |
| cost_per_estimated_ad_recallers | Cost per estimated ad recallers | The average cost for each individual who is estimated to recall your ad |
| estimated_ad_recall_rate | Estimated ad recall rate | The estimated percentage of people who remember seeing your ad within 2 days |
| estimated_ad_recallers | Estimated ad recallers | The estimated number of people who remember seeing your ad within 2 days |

## Attributes (Dimensions)

| **Attribute** | **Ad reporting level (16)** | **Ad set reporting level (14)** | **Campaign reporting level (10)** | **Account reporting level (6)** |
| --- | --- | --- | --- | --- |
| Reporting date start | ![Check 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| ![Check 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| ![Check 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| ![Check 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|
| Reporting date stop | ![Check 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| Campaign ID | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - |
| Campaign name | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - |
| Campaign objective | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACQAAAAeCAYAAABE4bxTAAAABGdBTUEAALGPC/xhBQAAACBjSFJNAAB6JgAAgIQAAPoAAACA6AAAdTAAAOpgAAA6mAAAF3CculE8AAAD/ElEQVR42sXXW2gcZRQA4FBN8YJQL7Tekx3RamtAUUTEl4JRUfogfRCb5N8HteKDl4q0ScHQIrZWUUTUtpKU+lAELbXqQy8PhcL+pinNGu0qm01j0lSTTZtLc9udc86kR84wg+s6/8zkIlk4zBI2/3ycOf+Z81dULNKnOpWstLRKWCl1VcVifyyt7rS0arW0Om9p9a2lVc3iYX5SlqXVCUsrLomMpdUDsRawAa8ApCpAWg9I7wPS54C0x7t+DEgvAdI94DiVMTJzr6XVyTKMH/ur2+qXGP8ZkCoB6RlA+hqQ+gDpMiCxIQYA6ZCHvtaAWWVppQ0YieMJrZaaMKsAaR8gTYcggoIA6QdAeqwMUxOSGT8+NWFqASk7S0h55AGpzt1NumF1DMxRKfQgzLOANDhPjBsOzYx/l9fbqlJ17RGYw5ZWtwVhHgWk/gXCcMdYNz+dbuJq3RCGOWhpdXMQ5gZAOraQmKfSTVyVqg/DHLC0WmGqmw3lixLNuFdEZ1aY02M5fjLdGIWRzCw3YZYB0glZUG5eBOBjFzv4ne593Hr+CA8WRl1c3MzURmMkMzeF9Zt1gFSURQsA/EX/j7y67WW+I1XH1al6fuX3T/iv6ZFQlJ+Z2vRmI8arJcHcGNo9AWm3v+ihvOb72l7kREkhCkpldnLf1JD7myDMqdEufqLDjLlLJ3ltZ/PPazubb4l8NQBSu79w89mv3MyULyg3SmY+4L6p/L9Q8r19NBuKkcxszO7mgemRNDMviwPK+Yt/1HsgEOSjGjI7+Y/JQZ6hyyWYTUaMZPqN7C4eKlySR95vI90eB9QjIEKHcxN/8nOdW93HZEK9cGa7W7xHL5zmNR1vhxbwxuwuvlgcd9f27rM8DqjLfwRSuIJa98s2Y0OTvz/Y/irXnNxg/I1k5q2uPTz8D0biHCDdGgf0W2mRCqpncoCf//W90EeRCMFsyrWUZsYPeT+uiAP6JmjnnJ0c4PVndkT1lP9gmnKtPFycKMdIHAZ0lsYBvR406whKCjgOKuFdN+daeCQYI7Ej1kQISCsBqdvU8KJQCbfPKG7MtfJYcdKEGQOkx2PPud5oauzCvVN5rgtAlWbmkj0V9t47aCNVzga00t/+QUEeKpn50EVJrcgOkw78bs/+KIxkZ82sTwOApADJDkPJO21L9153yz9y6jX+7Nz3PGEXoiaCrXM6ngA6VwLS9rBhXupjGmy3MWbG+1xIBGYvkHPdnM9MgM41shsAqRA1akSMJDOA1GIDXT/vg5yNJOewJCD1znFqvABIjYB09YKeMAHpbm/39UecyfwYAqQvAemh//XoC0j3A9Kb3kFQ2v+wBxz3JoUjgLQFkB62EZfM935/A+j73uKQB/d+AAAAAElFTkSuQmCC) | ![Check arrow](data:image/png;base64,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) | - |
| Campaign buying type | ![Check arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACQAAAAeCAYAAABE4bxTAAAABGdBTUEAALGPC/xhBQAAACBjSFJNAAB6JgAAgIQAAPoAAACA6AAAdTAAAOpgAAA6mAAAF3CculE8AAAD/ElEQVR42sXXW2gcZRQA4FBN8YJQL7Tekx3RamtAUUTEl4JRUfogfRCb5N8HteKDl4q0ScHQIrZWUUTUtpKU+lAELbXqQy8PhcL+pinNGu0qm01j0lSTTZtLc9udc86kR84wg+s6/8zkIlk4zBI2/3ycOf+Z81dULNKnOpWstLRKWCl1VcVifyyt7rS0arW0Om9p9a2lVc3iYX5SlqXVCUsrLomMpdUDsRawAa8ApCpAWg9I7wPS54C0x7t+DEgvAdI94DiVMTJzr6XVyTKMH/ur2+qXGP8ZkCoB6RlA+hqQ+gDpMiCxIQYA6ZCHvtaAWWVppQ0YieMJrZaaMKsAaR8gTYcggoIA6QdAeqwMUxOSGT8+NWFqASk7S0h55AGpzt1NumF1DMxRKfQgzLOANDhPjBsOzYx/l9fbqlJ17RGYw5ZWtwVhHgWk/gXCcMdYNz+dbuJq3RCGOWhpdXMQ5gZAOraQmKfSTVyVqg/DHLC0WmGqmw3lixLNuFdEZ1aY02M5fjLdGIWRzCw3YZYB0glZUG5eBOBjFzv4ne593Hr+CA8WRl1c3MzURmMkMzeF9Zt1gFSURQsA/EX/j7y67WW+I1XH1al6fuX3T/iv6ZFQlJ+Z2vRmI8arJcHcGNo9AWm3v+ihvOb72l7kREkhCkpldnLf1JD7myDMqdEufqLDjLlLJ3ltZ/PPazubb4l8NQBSu79w89mv3MyULyg3SmY+4L6p/L9Q8r19NBuKkcxszO7mgemRNDMviwPK+Yt/1HsgEOSjGjI7+Y/JQZ6hyyWYTUaMZPqN7C4eKlySR95vI90eB9QjIEKHcxN/8nOdW93HZEK9cGa7W7xHL5zmNR1vhxbwxuwuvlgcd9f27rM8DqjLfwRSuIJa98s2Y0OTvz/Y/irXnNxg/I1k5q2uPTz8D0biHCDdGgf0W2mRCqpncoCf//W90EeRCMFsyrWUZsYPeT+uiAP6JmjnnJ0c4PVndkT1lP9gmnKtPFycKMdIHAZ0lsYBvR406whKCjgOKuFdN+daeCQYI7Ej1kQISCsBqdvU8KJQCbfPKG7MtfJYcdKEGQOkx2PPud5oauzCvVN5rgtAlWbmkj0V9t47aCNVzga00t/+QUEeKpn50EVJrcgOkw78bs/+KIxkZ82sTwOApADJDkPJO21L9153yz9y6jX+7Nz3PGEXoiaCrXM6ngA6VwLS9rBhXupjGmy3MWbG+1xIBGYvkHPdnM9MgM41shsAqRA1akSMJDOA1GIDXT/vg5yNJOewJCD1znFqvABIjYB09YKeMAHpbm/39UecyfwYAqQvAemh//XoC0j3A9Kb3kFQ2v+wBxz3JoUjgLQFkB62EZfM935/A+j73uKQB/d+AAAAAElFTkSuQmCC) | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - |
| Ad Set ID | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - | - |
| Ad Set name | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - | - |
| Created time | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - | - |
| Updated time | ![Check arrow](data:image/png;base64,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) | ![Check arrow](data:image/png;base64,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) | - | - |
| Ad ID | ![Check arrow](data:image/png;base64,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) | - | - | - |
| Ad name | ![Check arrow](data:image/png;base64,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) | - | - |  |

### Breakdowns(max 3)

          Optional settings

          

Unless you already know what you’re doing, we recommend skipping this step and keeping the preselected values. You can find more information in our [documentation](/v1/docs/facebook-ads).

### Breakdowns Limitations

**Unavailable Fields**

The following fields cannot be requested when specifying a breakdown:

- app_store_clicks
- newsfeed_avg_position
- newsfeed_clicks
- relevance_score
- newsfeed_impressions

**Restrictions for Off-Facebook Action Metrics**

The following breakdowns will no longer be available for off-Facebook action metrics with the exception of metrics for app campaigns exclusively targeting Android or iOS 14.4 and below:

- **Type 1**
  - country
  - region
  - dma
  - hourly_stats_aggregated_by_audience_time_zone
  - hourly_stats_aggregated_by_advertiser_time_zone
  - age
  - gender
  - action_device
  - device_platform
  - platform_position
  - publisher_platform
  - impression_device
  - action_target_id
- **Type 2**
  - product_id
  - action_carousel_card_id/action_carousel_card_name
- **Dynamic Creative Breakdowns**
  - ad_format_asset
  - body_asset
  - call_to_action_asset
  - description_asset
  - image_asset
  - link_url_asset
  - title_asset
  - video_asset

**Rules Related to the Above Breakdowns:**

- **Type 1** — These breakdown values are put into unknown or uncategorized buckets (e.g., for target Id it would be 0).
- **Type 2** — The Insights API will not return any rows if the query contains this breakdown along with offsite metrics (e.g., actions metric with Type 2 breakdowns).

          NOTE

          

The breakdowns listed above will still be supported for on-Facebook metrics such as impressions, link clicks, etc. The changes will also not impact historical data prior to April 27, 2021; breakdowns for historical data will continue to be available.

#### Time breakdowns

- Daily
- 7 days
- Monthly
- None

#### Generic Breakdowns

| Breakdown Name | Label | Description |
| --- | --- | --- |
| ad_format_asset | Ad format asset | The ID of the ad format asset involved in impression, click, or action. |
| age | Age | The age range of the people you've reached. |
| body_asset | Body asset | The ID of the body asset involved in impression, click or action. |
| call_to_action_asset | Call to action asset | The ID of the call to action asset involved in impression, click, or action. |
| country | Country | The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| description_asset | Description asset | The ID of the description asset involved in impression, click or action. |
| device_platform | Device platform | The type of device, mobile or desktop, is used by people when they viewed or clicked on an ad, as shown in ads reporting. |
| dma | DMA | DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company. |
| frequency_value | Frequency | The number of times an ad in your Reach and Frequency campaign was served to each person. |
| gender | Gender | Gender of people you've reached. People who don't list their gender are shown as 'not specified'. |
| image_asset | Image asset | The ID of the image asset involved in impression, click or action. |
| impression_device | Impression device | The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. |
| link_url_asset | Link URL asset | The ID of the URL asset involved in impression, click or action. |
| place_page_id | Place page ID | The ID of the place page involved in impression or click. NOTE: Account level insights and page_place_id are not compatible with each other, so they cannot be queried together. |
| platform_position | Platform position | Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed. |
| product_id | Product ID | The ID and name of the product involved in impression, click, or action. |
| publisher_platform | Publisher platform | Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network. |
| region | Region | The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| title_asset | Title asset | The ID of the title asset involved in impression, click or action. |
| video_asset | Video asset | The ID of the video asset involved in impression, click or action. |

### Attribution Window

The number of days between when someone viewed or clicked your ad and then took action on your website is referred to as the Attribution window.

- 7-day click - the algorithm will optimize for people who are likely to convert in 7 days after clicking on your ad respectively.
- 7-day click, 1 view - the algorithm will optimize for people who are likely to convert within 7 days after clicking on an ad or viewing it on the same day.

          TIP:

          

If you have less than 50 conversions per week, you’ll only be able to select the 7-days click or 1-day view option. If you have more than 50 conversions per week, Facebook can optimize for the rest of the options as well.

## Action Report Time

Determines the report time of action stats.

- On conversion date - reporting action (conversion) on the day of the conversion.
- On impression date - reporting action (conversion) on the day of the impression.

          EXAMPLE:

          

If a person viewed the ad on Jan 1st but converted on Jan 2nd

- when you query the API with **action_report_time=impression**, you see a conversion on Jan 1st,
- when you query the API with **action_report_time=conversion**, you see a conversion on Jan 2nd.

## Advanced Filtering

After choosing the option **Yes** from the drop-down, you can insert your own code to create your Filter statement. You can also choose if the **Filter statement** will be included in the table.

---