Google Ads
  • 4 Minutes to read
  • Dark
    Light

Google Ads

  • Dark
    Light

Google Adwords API deprecated on Wednesday 27 April 2022.

We updated the Google Ads connector to use the new Google Ads API that went live on April 26, 2022. Any new sources created after will automatically have the new format and configuration.
Read more about the changes and important information here.

Automatic Data Synchronization

With the Google Ads connector in the Dataddo app, you can sync your data automatically in hourly, daily, weekly, or monthly increments.

Available Fields

All available fields from the Google Ads API are listed here.

Rate Limits

All limitations for API calls are described on the Rate Limits page on the Google Ads Documentation.

Metrics

Metric and Ad Recall Data May Not Match

The problem with reach and ad recall metrics is that these metrics cannot be simply summed to get the totals for longer periods. The reason for this is that these metrics are measuring the daily unique users, who either see your ad (reach) or will remember the ad (ad recall). It is not possible to get data for a specific period and keep aggregating them.

  1. One option is to get the daily breakdown and then the daily values will match, but not when summing over more days.

  2. The second solution is to get the data weekly or monthly and again, these weekly/monthly values will match Google exactly.

    1. The way to achieve this is to create a new source and then a new flow with the particular breakdown (for example, source and flow with daily breakdowns/synchronizations)

Read more about the metrics, and why the data may not be matching here.

Combining Metrics, Segments, and Attributes

Not all the available metrics, segments, and attributes are compatible and can be combined together. If the chosen combination is not possible, it will result in the connector error. Use Google Ads Query Builder to check if the specific combinations of metrics, attributes, and segments are compatible.

How to Create a Google Ads Data Source

  1. Sign in to your Dataddo account and click on Sources at the top of the page.

  2. Click on Create Source in the top right corner.

  3. From the list of sources, choose Google Ads. You can type the name of the connector into the search bar to find it faster.
    Data sources - choose connectors

  4. From the drop-down menu, choose your Google Account connected to Dataddo, and then select Google Ads Account and Sub-account (if you use My Client Center). Click on Next to continue with the setup.
    Google Ads - account

    1. Didn't find your account?
      If you want to connect a new account that is not on the list, click on Add new Account at the bottom of the drop-down. You will be redirected to the authorization/sign-in page to confirm the right account. Once you confirm, you will be redirected back to the Dataddo app.

    2. Authorize Your Account
      If you have not authorized your Account with Dataddo, click on Add new Account and you will be redirected to the authorization/sign-in page.

    3. After you log in and give Dataddo the necessary permissions to access your data, you will be redirected back to the connector.

  5. Choose a Name for your Data Source, select the Report typeMetricsAttributes, and Segments at the lower parts of the screen. You can search for each in the search box.
    To continue to the next page, click Next.
    NOTE: The metrics, attributes, and segments depend on the Report type you select. You can select 10 metrics,10 attributes, and 10 segments per source. There is also a minimum of at least one Metric and one Attribute.
    WARNING:
    Not all combinations of metrics, segments, and attributes are valid. Use Google Ads Query Builder to check if the specific combinations of metrics, attributes, and segments are compatible.
    TIP: The reporting types are:

    • Campaign Performance Report
    • Video Performance Report
    • Ad Performance Report
    • Keyboard Performance Report
    • Shopping Performance Report
      Google Ads - metrics
  6. Configure your snapshotting preferences by choosing your Date range*, Sync type, Sync frequency, Time, and Timezone. Confirm your setup by clicking on Next.
    NOTE:
    You can load historical data. Read more in our guide.
    Date Sources - Snapshotting + date range

  7. Before saving the source, you can see a preview of your data by clicking on the Preview button. you can adjust the date range to a more specific view.
    Data source - create - preview
    Also, you can see the full list of the metrics you selected by clicking on Show all Metrics and attributes, in the left navigation.

    Broken View / Error Message

    If you cannot see a preview of your data, go back a few steps and check your setup. The most common causes are:
    * Date range - we recommend a smaller date range. If you need to load historical data, check our guide.
    * Invalid metrics, attributes or breakdowns, or their combination - you may not have any values for them.
    Data source -create- error

  8. Click on Save and your new Data Source is ready.

Congratulations, your new Data Source is ready!


Need assistance?

Feel free to contact us and we will help you with the setup. To speed the process of resolving your issue, make sure you provide us with sufficient information.


Was this article helpful?