Google Ads Reference Fields

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Video Reports

Dataddo Label	Google Ads Label	Field Description
Video - Channel ID	video.channel_id	Output only. The owner channel id of the video.
Video - ID	video.id	Output only. The ID of the video.
Video - Duration Milliseconds	video.duration_millis	Output only. The duration of the video in milliseconds.
Video - Resource Name	video.resource_name	Output only. The resource name of the video. Video resource names have the form: customers/{customer_id}/videos/{video_id}
Video - Title	video.title	Output only. The title of the video.
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Conversions From Interactions Value Per Interaction	metrics.conversions_from_interactions_value_per_interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Conversions Value Per Cost	metrics.conversions_value_per_cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also in the future other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding your bid strategies will optimize for these conversions.
Video Quartile P100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile P25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video Quartile P50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile P75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Ad Network Type	segments.ad_network_type	Ad network type.
Click Type	segments.click_type	Click type.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Video Conversion Action Name	segments.conversion_action_name	Conversion action name.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format e.g. 2018-04-17.
Day Of The Week	segments.day_of_week	Day of the week e.g. MONDAY.
Device	segments.device	Device to which metrics apply.
External Conversion Source	segments.external_conversion_source	External conversion source.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Month Of The Year	segments.month_of_year	Month of the year e.g. January.
Quarter	segments.quarter	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters e.g. the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Week	segments.week	Week as defined as Monday through Sunday and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year	segments.year	Year formatted as yyyy.

Campaign Report

Dataddo Label	Google Ads Label	Field Description
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Camkpaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Spend - CPC Bid Floor Micros	campaign.target_spend.cpc_bid_floor_micros	#N/A
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Bidding Strategy - ID	bidding_strategy.id	Output only. The ID of the bidding strategy.
Bidding Strategy - Name	bidding_strategy.name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
Bidding Strategy - Type	bidding_strategy.type	Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
Bidding Strategy - Status	bidding_strategy.status	Output only. The status of the bidding strategy. This field is read-only.
Active View CPM	metrics.active_view_cpm	Average cost of viewable impressions (active_view_impressions).
Active View CTR	metrics.active_view_ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active View Impressions	metrics.active_view_impressions	A measurement of how often your ad has become viewable on a Display Network site.
Active View Measurability	metrics.active_view_measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
Active View Measurable Cost Micros	metrics.active_view_measurable_cost_micros	The cost of the impressions you received that were measurable by Active View.
Active View Measurable Impressions	metrics.active_view_measurable_impressions	The number of times your ads are appearing on placements in positions where they can be seen.
Active View Viewability	metrics.active_view_viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions By Conversion Date	metrics.all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
All Conversions Value By Conversion Date	metrics.all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Average Page Views	metrics.average_page_views	Average number of pages viewed per session.
Average Time On Site	metrics.average_time_on_site	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
Bounce Rate	metrics.bounce_rate	Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
$licks	metrics.clicks	The number of clicks.
Content Budget Lost Impression Share	metrics.content_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Content Impression Share	metrics.content_impression_share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Content Rank Lost Impression Share	metrics.content_rank_lost_impression_share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions By Conversion Date	metrics.conversions_by_conversion_date	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Value Per Interaction	metrics.conversions_from_interactions_value_per_interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value By Conversion Date	metrics.conversions_value_by_conversion_date	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions Value Per Cost	metrics.conversions_value_per_cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per Current Model Attributed Conversion	metrics.cost_per_current_model_attributed_conversion	The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Current Model Attributed Conversions	metrics.current_model_attributed_conversions	Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions From Interactions Rate	metrics.current_model_attributed_conversions_from_interactions_rate	Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions From Interactions Value Per Interaction	metrics.current_model_attributed_conversions_from_interactions_value_per_interaction	The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions Value	metrics.current_model_attributed_conversions_value	The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions Value Per Cost	metrics.current_model_attributed_conversions_value_per_cost	The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Gmail Forwards	metrics.gmail_forwards	The number of times the ad was forwarded to someone else as a message.
Gmail Saves	metrics.gmail_saves	The number of times someone has saved your Gmail ad to their inbox as a message.
Gmail Secondary Clicks	metrics.gmail_secondary_clicks	The number of clicks to the landing page on the expanded state of Gmail ads.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interaction Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Invalid Click Rate	metrics.invalid_click_rate	The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
Invalid Clicks	metrics.invalid_clicks	Number of clicks Google considers illegitimate and doesn't charge you for.
Optimization Score Uplift	metrics.optimization_score_uplift	Total optimization score uplift of all recommendations.
Optimization Score Url	metrics.optimization_score_url	URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.
Percent New Visitors	metrics.percent_new_visitors	Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
Phone Calls	metrics.phone_calls	Number of offline phone calls.
Phone Impressions	metrics.phone_impressions	Number of offline phone impressions.
Phone Through Rate	metrics.phone_through_rate	Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
Relative CTR	metrics.relative_ctr	Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
Search Absolute Top Impression Share	metrics.search_absolute_top_impression_share	The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
Search Budget Lost Absolute Top Impression Share	metrics.search_budget_lost_absolute_top_impression_share	The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Budget Lost Impression Share	metrics.search_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Budget Lost Top Impression Share	metrics.search_budget_lost_top_impression_share	The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Click Share	metrics.search_click_share	The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search Exact Match Impression Share	metrics.search_exact_match_impression_share	The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search Impression Share	metrics.search_impression_share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search Rank Lost Absolute Top Impression Share	metrics.search_rank_lost_absolute_top_impression_share	The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Rank Lost Impression Share	metrics.search_rank_lost_impression_share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Rank Lost Top Impression Share	metrics.search_rank_lost_top_impression_share	The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search Top Impression Share	metrics.search_top_impression_share	The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Sk Ad Network Conversions	metrics.sk_ad_network_conversions	The number of iOS Store Kit Ad Network conversions.
Top Impression Percentage	metrics.top_impression_percentage	The percent of your ad impressions that are shown anywhere above the organic search results.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per All Conversions By Conversion Date	metrics.value_per_all_conversions_by_conversion_date	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Value Per Conversions By Conversion Date	metrics.value_per_conversions_by_conversion_date	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Value Per Current Model Attributed Conversion	metrics.value_per_current_model_attributed_conversion	The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video Quartile P100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile P25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video Quartile P50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile P75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Ad Destination Type	segments.ad_destination_type	Ad Destination type.
Ad Network Type	segments.ad_network_type	Ad network type.
Click Type	segments.click_type	Click type.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Campaign Conversion Action Name	segments.conversion_action_name	Conversion action name.
Conversion Lag Bucket	segments.conversion_lag_bucket	An enum value representing the number of days between the impression and the conversion.
Conversion Or Adjustment Lag Bucket	segments.conversion_or_adjustment_lag_bucket	An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
Conversion Value Rule Primary Dimension	segments.conversion_value_rule_primary_dimension	Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Day Of The Week, e.g., Monday	segments.day_of_week	Day of the week, e.g., MONDAY.
Device To Which Metrics Apply	segments.device	Device to which metrics apply.
External Conversion Source	segments.external_conversion_source	External conversion source.
Hour Of Day	segments.hour	Hour of day as a number between 0 and 23, inclusive.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Month Of The Year	segments.month_of_year	Month of the year, e.g., January.
Quarter	segments.quarter	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Recommendation Type	segments.recommendation_type	Recommendation type.
IOS Store Kit Ad Network Ad Event Type	segments.sk_ad_network_ad_event_type	iOS Store Kit Ad Network ad event type.
IOS Store Conversion Value	segments.sk_ad_network_conversion_value	iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, e.g. non-iOS campaign.
Source App ID	segments.sk_ad_network_source_app.sk_ad_network_source_app_id	App id where the ad that drove the iOS Store Kit Ad Network install was shown.
IOS Store User Type	segments.sk_ad_network_user_type	iOS Store Kit Ad Network user type.
Position	segments.slot	Position of the ad.
Week By The Date Of Monday	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.

Campaign Budget Report

Dataddo Label	Google Ads Label	Field Description
Campaign Budget - Amount Micros	campaign_budget.amount_micros	The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.
Campaign Budget - Delivery Method	campaign_budget.delivery_method	The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
Campaign Budget - Explicitly Shared	campaign_budget.explicitly_shared	Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
Campaign Budget - Has Recommended Budget	campaign_budget.has_recommended_budget	Output only. Indicates whether there is a recommended budget for this campaign budget. This field is read-only.
Campaign Budget - ID	campaign_budget.id	Output only. The ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns
Campaign Budget - Name	campaign_budget.name	The name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
Campaign Budget - Period	campaign_budget.period	Immutable. Period over which to spend the budget. Defaults to DAILY if not specified.
Campaign Budget - Recommended Budget Amount Micros	campaign_budget.recommended_budget_amount_micros	Output only. The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.
Campaign Budget - Recommended Budget Estimated Change Weekly Clicks	campaign_budget.recommended_budget_estimated_change_weekly_clicks	Output only. The estimated change in weekly clicks if the recommended budget is applied. This field is read-only.
Campaign Budget - Recommended Budget Estimated Change Weekly Cost Micros	campaign_budget.recommended_budget_estimated_change_weekly_cost_micros	Output only. The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.
Campaign Budget - Recommended Budget Estimated Change Weekly Interactions	campaign_budget.recommended_budget_estimated_change_weekly_interactions	Output only. The estimated change in weekly interactions if the recommended budget is applied. This field is read-only.
Campaign Budget - Recommended Budget Estimated Change Weekly Views	campaign_budget.recommended_budget_estimated_change_weekly_views	Output only. The estimated change in weekly views if the recommended budget is applied. This field is read-only.
Campaign Budget - Reference Count	campaign_budget.reference_count	Output only. The number of campaigns actively using the budget. This field is read-only.
Campaign Budget - Status	campaign_budget.status	Output only. The status of this campaign budget. This field is read-only.
Campaign Budget - Type	campaign_budget.type	Immutable. The type of the campaign budget.
Campaign Budget - Total Amount Micros	campaign_budget.total_amount_micros	The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interaction Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Campaign Resource Name	segments.budget_campaign_association_status.campaign	The campaign resource name.
Campaign Status	segments.budget_campaign_association_status.status	Budget campaign association status.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
External Conversion Source	segments.external_conversion_source	External conversion source.

Ad Group Ad Reports

Dataddo Label	Google Ads Label	Field Description
Ad Group Ad - Action Items	ad_group_ad.action_items	Output only. A list of recommendations to improve the ad strength. For example, a recommendation could be Your headlines are a little too similar. Try adding more distinct headlines..
Ad Group Ad - Ad - Added By Google Ads	ad_group_ad.ad.added_by_google_ads	Output only. Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
Ad Group Ad - Ad - App Ad - Descriptions	ad_group_ad.ad.app_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
Ad Group Ad - Ad - App Ad - Headlines	ad_group_ad.ad.app_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
Ad Group Ad - Ad - App Ad - HTML Media Bundles	ad_group_ad.ad.app_ad.html5_media_bundles	List of media bundle assets that may be used with the ad.
Ad Group Ad - Ad - App Ad - HTML Media Bundles - Asset	ad_group_ad.ad.app_ad.html5_media_bundles.asset	The Asset resource name of this media bundle.
Ad Group Ad - Ad - App Ad - Images	ad_group_ad.ad.app_ad.images	List of image assets that may be displayed with the ad.
Ad Group Ad - Ad - App Ad - Images - Asset	ad_group_ad.ad.app_ad.images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - App Ad - Man	ad_group_ad.ad.app_ad.mandatory_ad_text	Mandatory ad text.
Ad Group Ad - Ad - App Ad - Youtube Videos	ad_group_ad.ad.app_ad.youtube_videos	List of YouTube video assets that may be displayed with the ad.
Ad Group Ad - Ad - App Ad - Youtube Videos - Asset	ad_group_ad.ad.app_ad.youtube_videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad - App Engagement Ad - Descriptions	ad_group_ad.ad.app_engagement_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
Ad Group Ad - Ad - App Engagement Ad - Headlines	ad_group_ad.ad.app_engagement_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
Ad Group Ad - Ad - App Engagement Ad - Images	ad_group_ad.ad.app_engagement_ad.images	List of image assets that may be displayed with the ad.
Ad Group Ad - Ad - App Engagement Ad - Images - Asset	ad_group_ad.ad.app_engagement_ad.images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - App Engagement Ad - Videos	ad_group_ad.ad.app_engagement_ad.videos	List of video assets that may be displayed with the ad.
Ad Group Ad - Ad - App Engagement Ad - Videos - Asset	ad_group_ad.ad.app_engagement_ad.videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad - App Pre Registration Ad - Descriptions	ad_group_ad.ad.app_pre_registration_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
Ad Group Ad - Ad - App Pre Registration Ad - Headlines	ad_group_ad.ad.app_pre_registration_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
Ad Group Ad - Ad - App Pre Registration Ad - Images	ad_group_ad.ad.app_pre_registration_ad.images	List of image asset IDs whose images may be displayed with the ad.
Ad Group Ad - Ad - App Pre Registration Ad - Images - Asset	ad_group_ad.ad.app_pre_registration_ad.images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - App Pre Registration Ad - Youtube Videos	ad_group_ad.ad.app_pre_registration_ad.youtube_videos	List of YouTube video asset IDs whose videos may be displayed with the ad.
Ad Group Ad - Ad - App Pre Registration Ad - Youtube Videos - Asset	ad_group_ad.ad.app_pre_registration_ad.youtube_videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad - Call Ad - Business Name	ad_group_ad.ad.call_ad.business_name	The business name in the ad.
Ad Group Ad - Ad - Call Ad - Call Tracked	ad_group_ad.ad.call_ad.call_tracked	Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
Ad Group Ad - Ad - Call Ad - Conversion Action	ad_group_ad.ad.call_ad.conversion_action	The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
Ad Group Ad - Ad - Call Ad - Conversion Reporting State	ad_group_ad.ad.call_ad.conversion_reporting_state	The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
Ad Group Ad - Ad - Call Ad - Country Code	ad_group_ad.ad.call_ad.country_code	The country code in the ad.
Ad Group Ad - Ad - Call Ad - Description	ad_group_ad.ad.call_ad.description1	The first line of the ad's description.
Ad Group Ad - Ad - Call Ad - Description	ad_group_ad.ad.call_ad.description2	The second line of the ad's description.
Ad Group Ad - Ad - Call Ad - Disable Call Conversion	ad_group_ad.ad.call_ad.disable_call_conversion	Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
Ad Group Ad - Ad - Call Ad - Headline	ad_group_ad.ad.call_ad.headline1	First headline in the ad.
Ad Group Ad - Ad - Call Ad - Headline	ad_group_ad.ad.call_ad.headline2	Second headline in the ad.
Ad Group Ad - Ad - Call Ad - Path	ad_group_ad.ad.call_ad.path1	First part of text that can be appended to the URL in the ad. Optional.
Ad Group Ad - Ad - Call Ad - Path	ad_group_ad.ad.call_ad.path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
Ad Group Ad - Ad - Call Ad - Phone Number	ad_group_ad.ad.call_ad.phone_number	The phone number in the ad.
Ad Group Ad - Ad - Call Ad - Phone Number Verification Url	ad_group_ad.ad.call_ad.phone_number_verification_url	The URL to be used for phone number verification.
Ad Group Ad - Ad - Device Preference	ad_group_ad.ad.device_preference	The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
Ad Group Ad - Ad - Display Upload Ad - Display Upload Product Type	ad_group_ad.ad.display_upload_ad.display_upload_product_type	The product type of this ad. See comments on the enum for details.
Ad Group Ad - Ad - Display Upload Ad - Media Bundle	ad_group_ad.ad.display_upload_ad.media_bundle	A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
Ad Group Ad - Ad - Display Upload Ad - Media Bundle - Asset	ad_group_ad.ad.display_upload_ad.media_bundle.asset	The Asset resource name of this media bundle.
Ad Group Ad - Ad - Display Url	ad_group_ad.ad.display_url	The URL that appears in the ad description for some ad formats.
Ad Group Ad - Ad - Expanded Dynamic Search Ad - Description	ad_group_ad.ad.expanded_dynamic_search_ad.description	The description of the ad.
Ad Group Ad - Ad - Expanded Dynamic Search Ad - Description	ad_group_ad.ad.expanded_dynamic_search_ad.description2	The second description of the ad.
Ad Group Ad - Ad - Expanded Text Ad - Description	ad_group_ad.ad.expanded_text_ad.description	The description of the ad.
Ad Group Ad - Ad - Expanded Text Ad - Description	ad_group_ad.ad.expanded_text_ad.description2	The second description of the ad.
Ad Group Ad - Ad - Expanded Text Ad - Headline Part	ad_group_ad.ad.expanded_text_ad.headline_part1	The first part of the ad's headline.
Ad Group Ad - Ad - Expanded Text Ad - Headline Part	ad_group_ad.ad.expanded_text_ad.headline_part2	The second part of the ad's headline.
Ad Group Ad - Ad - Expanded Text Ad - Headline Part	ad_group_ad.ad.expanded_text_ad.headline_part3	The third part of the ad's headline.
Ad Group Ad - Ad - Expanded Text Ad - Path	ad_group_ad.ad.expanded_text_ad.path1	The text that can appear alongside the ad's displayed URL.
Ad Group Ad - Ad - Expanded Text Ad - Path	ad_group_ad.ad.expanded_text_ad.path2	Additional text that can appear alongside the ad's displayed URL.
Ad Group Ad - Ad - Final App Urls	ad_group_ad.ad.final_app_urls	A list of final app URLs that will be used on mobile if the user has the specific app installed.
Ad Group Ad - Ad - Final Mobile Urls	ad_group_ad.ad.final_mobile_urls	The list of possible final mobile URLs after all cross-domain redirects for the ad.
Ad Group Ad - Ad - Final Url Suffix	ad_group_ad.ad.final_url_suffix	The suffix to use when constructing a final URL.
Ad Group Ad - Ad - Final Urls	ad_group_ad.ad.final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
Ad Group Ad - Ad - Gmail Ad - Header Image	ad_group_ad.ad.gmail_ad.header_image	The MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).
Ad Group Ad - Ad - Gmail Ad - Marketing Image	ad_group_ad.ad.gmail_ad.marketing_image	The MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)
Ad Group Ad - Ad - Gmail Ad - Marketing Image Description	ad_group_ad.ad.gmail_ad.marketing_image_description	Description of the marketing image.
Ad Group Ad - Ad - Gmail Ad - Marketing Image Display Call To_action - Text	ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text	Text for the display-call-to-action.
Ad Group Ad - Ad - Gmail Ad - Marketing Image Display Call To Action - Text_color	ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color	Text color for the display-call-to-action in hexadecimal, e.g. #ffffff for white.
Ad Group Ad - Ad - Gmail Ad - Marketing Image Display Call To Action - Url_collection_id	ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.url_collection_id	Identifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.
Ad Group Ad - Ad - Gmail Ad - Marketing Image Headline	ad_group_ad.ad.gmail_ad.marketing_image_headline	Headline of the marketing image.
Ad Group Ad - Ad - Gmail Ad - Product Images	ad_group_ad.ad.gmail_ad.product_images	Product images. Up to 15 images are supported.
Ad Group Ad - Ad - Gmail Ad - Product Images - Product Image	ad_group_ad.ad.gmail_ad.product_images.product_image	The MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).
Ad Group Ad - Ad - Gmail Ad - Product Videos	ad_group_ad.ad.gmail_ad.product_videos	Product videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.
Ad Group Ad - Ad - Gmail Ad - Product Videos - Product Video	ad_group_ad.ad.gmail_ad.product_videos.product_video	The MediaFile resource name of a video which must be hosted on YouTube.
Ad Group Ad - Ad - Gmail Ad - Teaser - Business Name	ad_group_ad.ad.gmail_ad.teaser.business_name	Business name of the advertiser.
Ad Group Ad - Ad - Gmail Ad - Teaser - Description	ad_group_ad.ad.gmail_ad.teaser.description	Description of the teaser.
Ad Group Ad - Ad - Gmail Ad - Teaser - Headline	ad_group_ad.ad.gmail_ad.teaser.headline	Headline of the teaser.
Ad Group Ad - Ad - Gmail Ad - Teaser - Logo Image	ad_group_ad.ad.gmail_ad.teaser.logo_image	The MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).
Ad Group Ad - Ad - Hotel Ad	ad_group_ad.ad.hotel_ad	Details pertaining to a hotel ad.
Ad Group Ad - Ad - ID	ad_group_ad.ad.id	Output only. The ID of the ad.
Ad Group Ad - Ad - Image Ad - Image Url	ad_group_ad.ad.image_ad.image_url	URL of the full size image.
Ad Group Ad - Ad - Image Ad - Media File	ad_group_ad.ad.image_ad.media_file	The MediaFile resource to use for the image.
Ad Group Ad - Ad - Image Ad - Mime Type	ad_group_ad.ad.image_ad.mime_type	The mime type of the image.
Ad Group Ad - Ad - Image Ad - Name	ad_group_ad.ad.image_ad.name	The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
Ad Group Ad - Ad - Image Ad - Pixel Height	ad_group_ad.ad.image_ad.pixel_height	Height in pixels of the full size image.
Ad Group Ad - Ad - Image Ad - Pixel Width	ad_group_ad.ad.image_ad.pixel_width	Width in pixels of the full size image.
Ad Group Ad - Ad - Image Ad - Preview Image Url	ad_group_ad.ad.image_ad.preview_image_url	URL of the preview size image.
Ad Group Ad - Ad - Image Ad - Preview Pixel Height	ad_group_ad.ad.image_ad.preview_pixel_height	Height in pixels of the preview size image.
Ad Group Ad - Ad - Image Ad - Preview Pixel Width	ad_group_ad.ad.image_ad.preview_pixel_width	Width in pixels of the preview size image.
Ad Group Ad - Ad - Legacy App Install Ad	ad_group_ad.ad.legacy_app_install_ad	Immutable. Details pertaining to a legacy app install ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Accent Color	ad_group_ad.ad.legacy_responsive_display_ad.accent_color	The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Allow Flexible Color	ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Business Name	ad_group_ad.ad.legacy_responsive_display_ad.business_name	The business name in the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Call To Action Text	ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text	The call-to-action text for the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Description	ad_group_ad.ad.legacy_responsive_display_ad.description	The description of the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Format Setting	ad_group_ad.ad.legacy_responsive_display_ad.format_setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Logo Image	ad_group_ad.ad.legacy_responsive_display_ad.logo_image	The MediaFile resource name of the logo image used in the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Long Headline	ad_group_ad.ad.legacy_responsive_display_ad.long_headline	The long version of the ad's headline.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Main Color	ad_group_ad.ad.legacy_responsive_display_ad.main_color	The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Marketing Image	ad_group_ad.ad.legacy_responsive_display_ad.marketing_image	The MediaFile resource name of the marketing image used in the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Price Prefix	ad_group_ad.ad.legacy_responsive_display_ad.price_prefix	Prefix before price. E.g. 'as low as'.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Promo Text	ad_group_ad.ad.legacy_responsive_display_ad.promo_text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Short Headline	ad_group_ad.ad.legacy_responsive_display_ad.short_headline	The short version of the ad's headline.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Square Logo Image	ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image	The MediaFile resource name of the square logo image used in the ad.
Ad Group Ad - Ad - Legacy Responsive Display Ad - Square Marketing Image	ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image	The MediaFile resource name of the square marketing image used in the ad.
Ad Group Ad - Ad - Local Ad - Call To Actions	ad_group_ad.ad.local_ad.call_to_actions	List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.
Ad Group Ad - Ad - Local Ad - Descriptions	ad_group_ad.ad.local_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
Ad Group Ad - Ad - Local Ad - Headlines	ad_group_ad.ad.local_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
Ad Group Ad - Ad - Local Ad - Logo Images	ad_group_ad.ad.local_ad.logo_images	List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
Ad Group Ad - Ad - Local Ad - Logo Images - Asset	ad_group_ad.ad.local_ad.logo_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Local Ad - Marketing Images	ad_group_ad.ad.local_ad.marketing_images	List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
Ad Group Ad - Ad - Local Ad - Marketing Images - Asset	ad_group_ad.ad.local_ad.marketing_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Local Ad - Path	ad_group_ad.ad.local_ad.path1	First part of optional text that can be appended to the URL in the ad.
Ad Group Ad - Ad - Local Ad - Path	ad_group_ad.ad.local_ad.path2	Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
Ad Group Ad - Ad - Local Ad - Videos	ad_group_ad.ad.local_ad.videos	List of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.
Ad Group Ad - Ad - Local Ad - Videos - Asset	ad_group_ad.ad.local_ad.videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad - Name	ad_group_ad.ad.name	Immutable. The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
Ad Group Ad - Ad - Resource Name	ad_group_ad.ad.resource_name	Immutable. The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
Ad Group Ad - Ad - Responsive Display Ad - Accent Color	ad_group_ad.ad.responsive_display_ad.accent_color	The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
Ad Group Ad - Ad - Responsive Display Ad - Allow Flexible Color	ad_group_ad.ad.responsive_display_ad.allow_flexible_color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
Ad Group Ad - Ad - Responsive Display Ad - Business Name	ad_group_ad.ad.responsive_display_ad.business_name	The advertiser/brand name. Maximum display width is 25.
Ad Group Ad - Ad - Responsive Display Ad - Call To Action Text	ad_group_ad.ad.responsive_display_ad.call_to_action_text	The call-to-action text for the ad. Maximum display width is 30.
Ad Group Ad - Ad - Responsive Display Ad - Control Spec - Enable Asset Enhancements	ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements	Whether the advertiser has opted into the asset enhancements feature.
Ad Group Ad - Ad - Responsive Display Ad - Control Spec - Enable Autogen Video	ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video	Whether the advertiser has opted into auto-gen video feature.
Ad Group Ad - Ad - Responsive Display Ad - Descriptions	ad_group_ad.ad.responsive_display_ad.descriptions	Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
Ad Group Ad - Ad - Responsive Display Ad - Format Setting	ad_group_ad.ad.responsive_display_ad.format_setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
Ad Group Ad - Ad - Responsive Display Ad - Headlines	ad_group_ad.ad.responsive_display_ad.headlines	Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
Ad Group Ad - Ad - Responsive Display Ad - Logo Images	ad_group_ad.ad.responsive_display_ad.logo_images	Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
Ad Group Ad - Ad - Responsive Display Ad - Logo Images - Asset	ad_group_ad.ad.responsive_display_ad.logo_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Responsive Display Ad - Long Headline	ad_group_ad.ad.responsive_display_ad.long_headline	A required long format headline. The maximum length is 90 characters.
Ad Group Ad - Ad - Responsive Display Ad - Main Color	ad_group_ad.ad.responsive_display_ad.main_color	The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
Ad Group Ad - Ad - Responsive Display Ad - Marketing Images	ad_group_ad.ad.responsive_display_ad.marketing_images	Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
Ad Group Ad - Ad - Responsive Display Ad - Marketing Images - Asset	ad_group_ad.ad.responsive_display_ad.marketing_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Responsive Display Ad - Price Prefix	ad_group_ad.ad.responsive_display_ad.price_prefix	Prefix before price. E.g. 'as low as'.
Ad Group Ad - Ad - Responsive Display Ad - Promo Text	ad_group_ad.ad.responsive_display_ad.promo_text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
Ad Group Ad - Ad - Responsive Display Ad - Square Logo Images	ad_group_ad.ad.responsive_display_ad.square_logo_images	Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.
Ad Group Ad - Ad - Responsive Display Ad - Square Logo Images - Asset	ad_group_ad.ad.responsive_display_ad.square_logo_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Responsive Display Ad - Square Marketing Images	ad_group_ad.ad.responsive_display_ad.square_marketing_images	Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
Ad Group Ad - Ad - Responsive Display Ad - Square Marketing Images - Asset	ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Responsive Display Ad - Youtube Videos	ad_group_ad.ad.responsive_display_ad.youtube_videos	Optional YouTube videos for the ad. A maximum of 5 videos can be specified.
Ad Group Ad - Ad - Responsive Display Ad - Youtube Videos - Asset	ad_group_ad.ad.responsive_display_ad.youtube_videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad - Responsive Search Ad - Descriptions	ad_group_ad.ad.responsive_search_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
Ad Group Ad - Ad - Responsive Search Ad - Headlines	ad_group_ad.ad.responsive_search_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
Ad Group Ad - Ad - Responsive Search Ad - Path	ad_group_ad.ad.responsive_search_ad.path1	First part of text that can be appended to the URL in the ad.
Ad Group Ad - Ad - Responsive Search Ad - Path	ad_group_ad.ad.responsive_search_ad.path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
Ad Group Ad - Ad - Shopping Comparison Listing Ad - Headline	ad_group_ad.ad.shopping_comparison_listing_ad.headline	Headline of the ad. This field is required. Allowed length is between 25 and 45 characters.
Ad Group Ad - Ad - Shopping Product Ad	ad_group_ad.ad.shopping_product_ad	Details pertaining to a Shopping product ad.
Ad Group Ad - Ad - Shopping Smart Ad	ad_group_ad.ad.shopping_smart_ad	Details pertaining to a Smart Shopping ad.
Ad Group Ad - Ad - Smart Campaign Ad - Descriptions	ad_group_ad.ad.smart_campaign_ad.descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified.
Ad Group Ad - Ad - Smart Campaign Ad - Headlines	ad_group_ad.ad.smart_campaign_ad.headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified.
Ad Group Ad - Ad - System Managed Resource Source	ad_group_ad.ad.system_managed_resource_source	Output only. If this ad is system managed, then this field will indicate the source. This field is read-only.
Ad Group Ad - Ad - Text Ad - Description	ad_group_ad.ad.text_ad.description1	The first line of the ad's description.
Ad Group Ad - Ad - Text Ad - Description	ad_group_ad.ad.text_ad.description2	The second line of the ad's description.
Ad Group Ad - Ad - Text Ad - Headline	ad_group_ad.ad.text_ad.headline	The headline of the ad.
Ad Group Ad - Ad - Tracking Url Template	ad_group_ad.ad.tracking_url_template	The URL template for constructing a tracking URL.
Ad Group Ad - Ad - Type	ad_group_ad.ad.type	Output only. The type of ad.
Ad Group Ad - Ad - Url Collections	ad_group_ad.ad.url_collections	Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
Ad Group Ad - Ad - Url Custom Parameters	ad_group_ad.ad.url_custom_parameters	The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations.
Ad Group Ad Ad Video Ad	ad_group_ad.ad.video_ad.bumper.companion_banner.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Video Ad - In Feed - Description	ad_group_ad.ad.video_ad.in_feed.description1	First text line for the ad.
Ad Group Ad - Ad - Video Ad - In Feed - Description	ad_group_ad.ad.video_ad.in_feed.description2	Second text line for the ad.
Ad Group Ad - Ad - Video Ad - In Feed - Headline	ad_group_ad.ad.video_ad.in_feed.headline	The headline of the ad.
Ad Group Ad - Ad - Video Ad - In Feed - Thumbnail	ad_group_ad.ad.video_ad.in_feed.thumbnail	Video thumbnail image to use.
Ad Group Ad - Ad - Video Ad - In Stream - Action Button Label	ad_group_ad.ad.video_ad.in_stream.action_button_label	Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
Ad Group Ad - Ad - Video Ad - In Stream - Action Headline	ad_group_ad.ad.video_ad.in_stream.action_headline	Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
Ad Group Ad Ad Video Ad	ad_group_ad.ad.video_ad.in_stream.companion_banner.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Video Ad - Non Skippable - Action Button Label	ad_group_ad.ad.video_ad.non_skippable.action_button_label	Label on the Call To Action button taking the user to the video ad's final URL.
Ad Group Ad - Ad - Video Ad - Non Skippable - Action Headline	ad_group_ad.ad.video_ad.non_skippable.action_headline	Additional text displayed with the Call To Action button to give context and encourage clicking on the button.
Ad Group Ad Ad Video Ad	ad_group_ad.ad.video_ad.non_skippable.companion_banner.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Video Ad - Out Stream - Description	ad_group_ad.ad.video_ad.out_stream.description	The description line.
Ad Group Ad - Ad - Video Ad - Out Stream - Headline	ad_group_ad.ad.video_ad.out_stream.headline	The headline of the ad.
Ad Group Ad - Ad - Video Ad - Video - Asset	ad_group_ad.ad.video_ad.video.asset	The Asset resource name of this video.
Ad Group Ad - Ad - Video Responsive Ad - Call To Actions	ad_group_ad.ad.video_responsive_ad.call_to_actions	List of text assets used for the button, e.g. the Call To Action button. Currently, only a single value for the button is supported.
Ad Group Ad - Ad - Video Responsive Ad - Companion Banners	ad_group_ad.ad.video_responsive_ad.companion_banners	List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
Ad Group Ad - Ad - Video Responsive Ad - Companion Banners - Asset	ad_group_ad.ad.video_responsive_ad.companion_banners.asset	The Asset resource name of this image.
Ad Group Ad - Ad - Video Responsive Ad - Descriptions	ad_group_ad.ad.video_responsive_ad.descriptions	List of text assets used for the description. Currently, only a single value for the description is supported.
Ad Group Ad - Ad - Video Responsive Ad - Headlines	ad_group_ad.ad.video_responsive_ad.headlines	List of text assets used for the short headline, e.g. the Call To Action banner. Currently, only a single value for the short headline is supported.
Ad Group Ad - Ad - Video Responsive Ad - Long Headlines	ad_group_ad.ad.video_responsive_ad.long_headlines	List of text assets used for the long headline. Currently, only a single value for the long headline is supported.
Ad Group Ad - Ad - Video Responsive Ad - Videos	ad_group_ad.ad.video_responsive_ad.videos	List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
Ad Group Ad - Ad - Video Responsive Ad - Videos - Asset	ad_group_ad.ad.video_responsive_ad.videos.asset	The Asset resource name of this video.
Ad Group Ad - Ad Group	ad_group_ad.ad_group	Immutable. The ad group to which the ad belongs.
Ad Group Ad - Ad Strength	ad_group_ad.ad_strength	Output only. Overall ad strength for this ad group ad.
Ad Group Ad - Labels	ad_group_ad.labels	Output only. The resource names of labels attached to this ad group ad.
Ad Group Ad - Policy Summary - Approval Status	ad_group_ad.policy_summary.approval_status	Output only. The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
Ad Group Ad - Policy Summary - Policy Topic Entries	ad_group_ad.policy_summary.policy_topic_entries	Output only. The list of policy findings for this ad.
Ad Group Ad - Policy Summary - Review Status	ad_group_ad.policy_summary.review_status	Output only. Where in the review process this ad is.
Ad Group Ad - Resource Name	ad_group_ad.resource_name	Immutable. The resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}
Ad Group Ad - Status	ad_group_ad.status	The status of the ad.
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Active View CPM	metrics.active_view_cpm	Average cost of viewable impressions (active_view_impressions).
Active View CTR	metrics.active_view_ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active View Impressions	metrics.active_view_impressions	A measurement of how often your ad has become viewable on a Display Network site.
Active View Measurability	metrics.active_view_measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
Active View Measurable Cost Micros	metrics.active_view_measurable_cost_micros	The cost of the impressions you received that were measurable by Active View.
Active View Measurable Impressions	metrics.active_view_measurable_impressions	The number of times your ads are appearing on placements in positions where they can be seen.
Active View Viewability	metrics.active_view_viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions By Conversion Date	metrics.all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All Conversions From Interactions Value Per Interaction	metrics.all_conversions_from_interactions_value_per_interaction	The value of all conversions from interactions divided by the total number of interactions.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
All Conversions Value By Conversion Date	metrics.all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
All Conversions Value Per Cost	metrics.all_conversions_value_per_cost	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Average Page Views	metrics.average_page_views	Average number of pages viewed per session.
Average Time On Site	metrics.average_time_on_site	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
Bounce Rate	metrics.bounce_rate	Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions By Conversion Date	metrics.conversions_by_conversion_date	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Value Per Interaction	metrics.conversions_from_interactions_value_per_interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value By Conversion Date	metrics.conversions_value_by_conversion_date	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions Value Per Cost	metrics.conversions_value_per_cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per Current Model Attributed Conversion	metrics.cost_per_current_model_attributed_conversion	The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Current Model Attributed Conversions	metrics.current_model_attributed_conversions	Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Moodel Attributed Conversions From Interactions Rate	metrics.current_model_attributed_conversions_from_interactions_rate	Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions From Interactions Value Per Interaction	metrics.current_model_attributed_conversions_from_interactions_value_per_interaction	The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions Value	metrics.current_model_attributed_conversions_value	The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current Model Attributed Conversions Value Per Cost	metrics.current_model_attributed_conversions_value_per_cost	The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Gmail Forwards	metrics.gmail_forwards	The number of times the ad was forwarded to someone else as a message.
Gmail Saves	metrics.gmail_saves	The number of times someone has saved your Gmail ad to their inbox as a message.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interactions Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Percent New Visitors	metrics.percent_new_visitors	Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
Phone Calls	metrics.phone_calls	Number of offline phone calls.
Phone Impressions	metrics.phone_impressions	Number of offline phone impressions.
Phone Through Rate	metrics.phone_through_rate	Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
Top Impression Percentage	metrics.top_impression_percentage	The percent of your ad impressions that are shown anywhere above the organic search results.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video Quartile_100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile_25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video Quartile_50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile_75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Network Type	segments.ad_network_type	Ad network type.
Destination Type	segments.ad_destination_type	Ad Destination type.
Click Type	segments.click_type	Click type.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Ad Group Conversion Action Name	segments.conversion_action_name	Conversion action name.
Conversion Adjustment	segments.conversion_adjustment	This segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
Conversion Lag Bucket	segments.conversion_lag_bucket	An enum value representing the number of days between the impression and the conversion.
Conversion Or Adjustment Lag Bucket	segments.conversion_or_adjustment_lag_bucket	An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Device	segments.device	Device to which metrics apply.
Conversion Source	segments.external_conversion_source	External conversion source.
Interaction On This Extension	segments.interaction_on_this_extension	Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
Keyword	segments.keyword.ad_group_criterion	The AdGroupCriterion resource name.
Keyword Match Type	segments.keyword.info.match_type	The match type of the keyword.
Keyword Text	segments.keyword.info.text	The text of the keyword (at most 80 characters and 10 words).
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
Quarter	segments.quarter	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Top Vs. Other	segments.slot	Position of the ad.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.

Age Range View Reports

Dataddo Label	Google Ads Label	Field Description
Age Range View - Resource Name	age_range_view.resource_name	Output only. The resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Camkpaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Bidding Strategy - ID	bidding_strategy.id	Output only. The ID of the bidding strategy.
Bidding Strategy - Name	bidding_strategy.name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
Bidding Strategy - Type	bidding_strategy.type	Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
Bidding Strategy - Status	bidding_strategy.status	Output only. The status of the bidding strategy. This field is read-only.
Ad Group Criterion - Criterion ID	ad_group_criterion.criterion_id	Output only. The ID of the criterion. This field is ignored for mutates.
Ad Group Criterion - Age Range - Type	ad_group_criterion.age_range.type	Type of the age range.
Ad Group Criterion - Approval Status	ad_group_criterion.approval_status	Output only. Approval status of the criterion.
Ad Group Criterion - Audience - Audience	ad_group_criterion.audience.audience	The Audience resource name.
Ad Group Criterion - Type	ad_group_criterion.type	Output only. The type of the criterion.
Ad Group Criterion - Status	ad_group_criterion.status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as enabled, since they're eligible to see the ads
Ad Group Criterion - Gender - Type	ad_group_criterion.gender.type	Type of the gender.
Ad Group Criterion - Keyword - Match Type	ad_group_criterion.keyword.match_type	The match type of the keyword.
Ad Group Criterion - Keyword - Text	ad_group_criterion.keyword.text	The text of the keyword (at most 80 characters and 10 words).
Ad Group Criterion - Negative	ad_group_criterion.negative	Immutable. Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
Ad Group Criterion - Position Estimates - First Page CPC Micros	ad_group_criterion.position_estimates.first_page_cpc_micros	Output only. The estimate of the CPC bid required for ad to be shown on first page of search results.
Ad Group Criterion - Position Estimates - First Position CPC Micros	ad_group_criterion.position_estimates.first_position_cpc_micros	Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
Ad Group Criterion - CPM Bid Micros	ad_group_criterion.cpm_bid_micros	The CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Micros	ad_group_criterion.effective_cpm_bid_micros	Output only. The effective CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Source	ad_group_criterion.effective_cpm_bid_source	Output only. Source of the effective CPM bid.
Ad Group Criterion - CPC Bid Micros	ad_group_criterion.cpc_bid_micros	The CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Micros	ad_group_criterion.effective_cpc_bid_micros	Output only. The effective CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Source	ad_group_criterion.effective_cpc_bid_source	Output only. Source of the effective CPC bid.
Ad Group Criterion - Final Mobile Urls	ad_group_criterion.final_mobile_urls	The list of possible final mobile URLs after all cross-domain redirects.
Ad Group Criterion - Final Urls	ad_group_criterion.final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
Ad Group Criterion - Tracking Url Template	ad_group_criterion.tracking_url_template	The URL template for constructing a tracking URL.
Ad Group Criterion - Bid Modifier	ad_group_criterion.bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
Ad Group Criterion - Url Custom Parameters	ad_group_criterion.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Active View CPM	metrics.active_view_cpm	Average cost of viewable impressions (active_view_impressions).
Active View CTR	metrics.active_view_ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active View Impressions	metrics.active_view_impressions	A measurement of how often your ad has become viewable on a Display Network site.
Active View Measurability	metrics.active_view_measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
Active View Measurable Cost Micros	metrics.active_view_measurable_cost_micros	The cost of the impressions you received that were measurable by Active View.
Active View Measurable Impressions	metrics.active_view_measurable_impressions	The number of times your ads are appearing on placements in positions where they can be seen.
Active View Viewability	metrics.active_view_viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Gmail Forwards	metrics.gmail_forwards	The number of times the ad was forwarded to someone else as a message.
Gmail Saves	metrics.gmail_saves	The number of times someone has saved your Gmail ad to their inbox as a message.
Gmail Secondary Clicks	metrics.gmail_secondary_clicks	The number of clicks to the landing page on the expanded state of Gmail ads.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interaction Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversions	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video Quartile P100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile P75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video Quartile P50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile P25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.
Device	segments.device	Device to which metrics apply.
Click Type	segments.click_type	Click type.
Ad Network Type	segments.ad_network_type	Ad network type.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
External Conversion Source	segments.external_conversion_source	External conversion source.

Keyword View Reports

Dataddo Label	Google Ads Label	Field Description
Keyword View - Resource Name	keyword_view.resource_name	Output only. The resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Camkpaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Spend - CPC Bid Floor Micros	campaign.target_spend.cpc_bid_floor_micros	#N/A
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Ad Group Criterion - Criterion ID	ad_group_criterion.criterion_id	Output only. The ID of the criterion. This field is ignored for mutates.
Ad Group Criterion - Age Range - Type	ad_group_criterion.age_range.type	Type of the age range.
Ad Group Criterion - Approval Status	ad_group_criterion.approval_status	Output only. Approval status of the criterion.
Ad Group Criterion - Audience - Audience	ad_group_criterion.audience.audience	The Audience resource name.
Ad Group Criterion - Type	ad_group_criterion.type	Output only. The type of the criterion.
Ad Group Criterion - Status	ad_group_criterion.status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as enabled, since they're eligible to see the ads
Ad Group Criterion - Gender - Type	ad_group_criterion.gender.type	Type of the gender.
Ad Group Criterion - Keyword - Match Type	ad_group_criterion.keyword.match_type	The match type of the keyword.
Ad Group Criterion - Keyword - Text	ad_group_criterion.keyword.text	The text of the keyword (at most 80 characters and 10 words).
Ad Group Criterion - Negative	ad_group_criterion.negative	Immutable. Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
Ad Group Criterion - Position Estimates - First Page CPC Micros	ad_group_criterion.position_estimates.first_page_cpc_micros	Output only. The estimate of the CPC bid required for ad to be shown on first page of search results.
Ad Group Criterion - Position Estimates - First Position CPC Micros	ad_group_criterion.position_estimates.first_position_cpc_micros	Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
Ad Group Criterion - CPM Bid Micros	ad_group_criterion.cpm_bid_micros	The CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Micros	ad_group_criterion.effective_cpm_bid_micros	Output only. The effective CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Source	ad_group_criterion.effective_cpm_bid_source	Output only. Source of the effective CPM bid.
Ad Group Criterion - CPC Bid Micros	ad_group_criterion.cpc_bid_micros	The CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Micros	ad_group_criterion.effective_cpc_bid_micros	Output only. The effective CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Source	ad_group_criterion.effective_cpc_bid_source	Output only. Source of the effective CPC bid.
Ad Group Criterion - Final Mobile Urls	ad_group_criterion.final_mobile_urls	The list of possible final mobile URLs after all cross-domain redirects.
Ad Group Criterion - Final Urls	ad_group_criterion.final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
Ad Group Criterion - Tracking Url Template	ad_group_criterion.tracking_url_template	The URL template for constructing a tracking URL.
Ad Group Criterion - Bid Modifier	ad_group_criterion.bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
Ad Group Criterion - Url Custom Parameters	ad_group_criterion.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Active View CPM	metrics.active_view_cpm	Average cost of viewable impressions (active_view_impressions).
Active View CTR	metrics.active_view_ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active View Impressions	metrics.active_view_impressions	A measurement of how often your ad has become viewable on a Display Network site.
Active View Measurability	metrics.active_view_measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
Active View Measurable Cost Micros	metrics.active_view_measurable_cost_micros	The cost of the impressions you received that were measurable by Active View.
Active View Measurable Impressions	metrics.active_view_measurable_impressions	The number of times your ads are appearing on placements in positions where they can be seen.
Active View Viewability	metrics.active_view_viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Average Page Views	metrics.average_page_views	Average number of pages viewed per session.
Average Time On Site	metrics.average_time_on_site	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
Bounce Rate	metrics.bounce_rate	Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.
Device	segments.device	Device to which metrics apply.
Click Type	segments.click_type	Click type.
Ad Network Type	segments.ad_network_type	Ad network type.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
External Conversion Source	segments.external_conversion_source	External conversion source.

Shopping Performance View

Dataddo Label	Google Ads Label	Field Description
Shopping Performance View - Resource Name	shopping_performance_view.resource_name	Output only. The resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Spend - CPC Bid Floor Micros	campaign.target_spend.cpc_bid_floor_micros	#N/A
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Search Absolute Top Impressions Share	metrics.search_absolute_top_impression_share	The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
Search Click Share	metrics.search_click_share	The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search Impression Share	metrics.search_impression_share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.
Device	segments.device	Device to which metrics apply.
Click Type	segments.click_type	Click type.
Ad Network Type	segments.ad_network_type	Ad network type.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
External Conversion Source	segments.external_conversion_source	External conversion source.
Aggregator ID	segments.product_aggregator_id	Aggregator ID of the product.
Bidding Category Level 1	segments.product_bidding_category_level1	Bidding category (level 1) of the product.
Bidding Category Level 2	segments.product_bidding_category_level2	Bidding category (level 2) of the product.
Bidding Category Level 3	segments.product_bidding_category_level3	Bidding category (level 3) of the product.
Bidding Category Level 4	segments.product_bidding_category_level4	Bidding category (level 4) of the product.
Bidding Category Level 5	segments.product_bidding_category_level5	Bidding category (level 5) of the product.
Brand	segments.product_brand	Brand of the product.
Channel	segments.product_channel	Channel of the product.
Channel Exclusivity	segments.product_channel_exclusivity	Channel exclusivity of the product.
Condition	segments.product_condition	Condition of the product.
Country	segments.product_country	Resource name of the geo target constant for the country of sale of the product.
Custom Attriubte 0	segments.product_custom_attribute0	Custom attribute 0 of the product.
Custom Attriubte 1	segments.product_custom_attribute1	Custom attribute 1 of the product.
Custom Attriubte 2	segments.product_custom_attribute2	Custom attribute 2 of the product.
Custom Attriubte 3	segments.product_custom_attribute3	Custom attribute 3 of the product.
Custom Attriubte 4	segments.product_custom_attribute4	Custom attribute 4 of the product.
Item ID	segments.product_item_id	Item ID of the product.
Language	segments.product_language	Resource name of the language constant for the language of the product.
Merchant ID	segments.product_merchant_id	Merchant ID of the product.
Store ID	segments.product_store_id	Store ID of the product.
Title	segments.product_title	Title of the product.
Product Type Level 1	segments.product_type_l1	Type (level 1) of the product.
Product Type Level 2	segments.product_type_l2	Type (level 2) of the product.
Product Type Level 3	segments.product_type_l3	Type (level 3) of the product.
Product Type Level 4	segments.product_type_l4	Type (level 4) of the product.
Product Type Level 5	segments.product_type_l5	Type (level 5) of the product.

Search Term View Report

Dataddo Label	Google Ads Label	Field Description
Search Term View - Ad Group	search_term_view.ad_group	Output only. The ad group the search term served in.
Search Term View - Resource Name	search_term_view.resource_name	Output only. The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}
Search Term View - Search Term	search_term_view.search_term	Output only. The search term.
Search Term View - Status	search_term_view.status	Output only. Indicates whether the search term is currently one of your targeted or excluded keywords.
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Camkpaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Spend - CPC Bid Floor Micros	campaign.target_spend.cpc_bid_floor_micros	#N/A
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Absolute Top Impression Percentage	metrics.absolute_top_impression_percentage	The percent of your ad impressions that are shown as the very first ad above the organic search results.
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions From Interactions Rate	metrics.all_conversions_from_interactions_rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All Conversions From Interactions Value Per Interaction	metrics.all_conversions_from_interactions_value_per_interaction	The value of all conversions from interactions divided by the total number of interactions.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
All Conversions Value Per Cost	metrics.all_conversions_value_per_cost	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Value Per Interaction	metrics.conversions_from_interactions_value_per_interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value Per Cost	metrics.conversions_value_per_cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interaction Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Top Impression Percentage	metrics.top_impression_percentage	The percent of your ad impressions that are shown anywhere above the organic search results.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video Quartile P100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile P25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video Quartile P50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile P75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Ad Network Type	segments.ad_network_type	Ad network type.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Device	segments.device	Device to which metrics apply.
External Conversion Source	segments.external_conversion_source	External conversion source.
Keyword Criteria	segments.keyword.ad_group_criterion	The AdGroupCriterion resource name.
Keyword Match Type	segments.keyword.info.match_type	The match type of the keyword.
Keyword Text	segments.keyword.info.text	The text of the keyword (at most 80 characters and 10 words).
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
Quarter	segments.quarter	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Search Term Match Type	segments.search_term_match_type	Match type of the keyword that triggered the ad, including variants.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.

Gender View Report

Dataddo Label	Google Ads Label	Field Description
Gender View - Resource Name	gender_view.resource_name	Output only. The resource name of the gender view. Gender view resource names have the form: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}
Customer - ID	customer.id	Output only. The ID of the customer.
Customer - Currency Code	customer.currency_code	Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Customer - Status	customer.status	Output only. The status of the customer.
Customer - Descriptive Name	customer.descriptive_name	Optional, non-unique descriptive name of the customer.
Customer - Time Zone	customer.time_zone	Immutable. The local timezone ID of the customer.
Campaign - Accessible Bidding Strategy	campaign.accessible_bidding_strategy	Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign - Ad Serving Optimization Status	campaign.ad_serving_optimization_status	The ad serving optimization status of the campaign.
Campaign - Advertising Channel Sub Type	campaign.advertising_channel_sub_type	Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Campaign - Advertising Channel Type	campaign.advertising_channel_type	Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Campaign - App Campaign Setting - App ID	campaign.app_campaign_setting.app_id	Immutable. A string that uniquely identifies a mobile application.
Campaign - App Campaign Setting - App Store	campaign.app_campaign_setting.app_store	Immutable. The application store that distributes this specific app.
Campaign - App Campaign Setting - Bidding Strategy Goal Type	campaign.app_campaign_setting.bidding_strategy_goal_type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign - Audience Settings - Use Audience Grouped Targets	campaign.audience_setting.use_audience_grouped.target	Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
Campaign - Base Campaign	campaign.base_campaign	Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Campaign - Bidding Strategy	campaign.bidding_strategy	Portfolio bidding strategy used by campaign.
Campaign - Bidding Strategy Type	campaign.bidding_strategy_type	Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Campaign - Campaign Budget	campaign.campaign_budget	The budget of the campaign.
Campaign - Commission - Commission Rate Micros	campaign.commission.commission_rate_micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x \* 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign - Dynamic Search Ads Setting - Domain Name	campaign.dynamic_search_ads_setting.domain_name	Required. The Internet domain name that this setting represents, e.g., google.com or www.google.com.
Campaign - Dynamic Search Ads Setting - Language Code	campaign.dynamic_search_ads_setting.language_code	Required. The language code specifying the language of the domain, e.g., en.
Campaign - Dynamic Search Ads Setting - Feeds	campaign.dynamic_search_ads_setting.feeds	The list of page feeds associated with the campaign.
Campaign - Dynamic Search Ads Setting - Use Supplied Urls Only	campaign.dynamic_search_ads_setting.use_supplied_urls_only	Whether the campaign uses advertiser supplied URLs exclusively.
Campaign - End Date	campaign.end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format.
Campaign - Excluded Parent Asset Field Types	campaign.excluded_parent_asset_field_types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign - Experiment Type	campaign.experiment_type	Output only. The type of campaign: normal, draft, or experiment.
Campaign - Final Url Suffix	campaign.final_url_suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
Campaign - Frequency Caps	campaign.frequency_caps	A list that limits how often each user will see this campaign's ads.
Campaign - ID	campaign.id	Output only. The ID of the campaign.
Campaign - Labels	campaign.labels	Output only. The resource names of labels attached to this campaign.
Campaign - Local Campaign Setting - Location Source Type	campaign.local_campaign_setting.location_source_type	The location source type for this local campaign.
Campaign - Manual CPC - Enhanced CPC Enabled	campaign.manual_cpc.enhanced_cpc_enabled	Whether bids are to be enhanced based on conversion optimizer data.
Campaign - Manual CPM	campaign.manual_cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign - Manual Cpv	campaign.manual_cpv	Output only. A bidding strategy that pays a configurable amount per video view.
Campaign - Maximize Conversion Value - Target Roas	campaign.maximize_conversion_value.target_roas	Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Campaign - Maximize Conversions - Target Cpa	campaign.maximize_conversions.target_cpa	The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
Campaign - Name	campaign.name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign - Network Settings - Target Content Network	campaign.network_settings.target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign - Network Settings - Target Search Network	campaign.network_settings.target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign - Network Settings - Target Partner Search Network	campaign.network_settings.target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign - Network Settings - Target Google Search	campaign.network_settings.target_google_search	Whether ads will be served with google.com search results.
Campaign - Optimization Goal Setting - Optimization Goal Types	campaign.optimization_goal_setting.optimization_goal_types	The list of optimization goal types.
Campaign - Optimization Score	campaign.optimization_score	Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See About optimization score at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign - Payment Mode	campaign.payment_mode	Payment mode for the campaign.
Campaign - Percent CPC - CPC Bid Ceiling Micros	campaign.percent_cpc.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign - Percent CPC - Enhanced CPC Enabled	campaign.percent_cpc.enhanced_cpc_enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign - Real Time Bidding Setting - Opt In	campaign.real_time_bidding_setting.opt_in	Whether the campaign is opted in to real-time bidding.
Campaign - Resource Name	campaign.resource_name	Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
Campaign - Selective Optimization - Conversion Actions	campaign.selective_optimization.conversion_actions	The selected set of conversion actions for optimizing this campaign.
Campaign - Serving Status	campaign.serving_status	Output only. The ad serving status of the campaign.
Campaign - Shopping Setting - Campaign Priority	campaign.shopping_setting.campaign_priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign - Shopping Setting - Enable Local	campaign.shopping_setting.enable_local	Whether to include local products.
Campaign - Shopping Setting - Merchant ID	campaign.shopping_setting.merchant_id	Immutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign - Shopping Setting - Sales Country	campaign.shopping_setting.sales_country	Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign - Shopping Setting - Use Vehicle Inventory	campaign.shopping_setting.use_vehicle_inventory	Immutable. Whether to target Vehicle Listing inventory.
Campaign - Start Date	campaign.start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign - Status	campaign.status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign - Target Cpa - CPC Bid Ceiling Micros	campaign.target_cpa.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target CPM	campaign.target_cpm	A bidding strategy that automatically optimizes cost per thousand impressions.
Campaign - Target Impression Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Cpa - CPC Bid Floor Micros	campaign.target_cpa.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Camkpaign - Target Cpa - Target Cpa Micros	campaign.target_cpa.target_cpa_micros	Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign - Target Impressions Share - CPC Bid Ceiling Micros	campaign.target_impression_share.cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign - Target Impression Share - Location	campaign.target_impression_share.location	The targeted location on the search results page.
Campaign - Target Impression Share - Location Fraction Micros	campaign.target_impression_share.location_fraction_micros	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign - Target Roas - CPC Bid Ceiling Micros	campaign.target_roas.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Roas - CPC Bid Floor Micros	campaign.target_roas.cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign - Target Spend - CPC Bid Floor Micros	campaign.target_spend.cpc_bid_floor_micros	#N/A
Campaign - Target Roas - Target Roas	campaign.target_roas.target_roas	Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
Campaign - Target Spend - CPC Bid Ceiling Micros	campaign.target_spend.cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign - Target Spend - Target Spend Micros	campaign.target_spend.target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign - Targeting Setting - Target Restrictions	campaign.targeting_setting.target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign - Tracking Setting - Tracking Url	campaign.tracking_setting.tracking_url	Output only. The url used for dynamic tracking.
Campaign - Tracking Url Template	campaign.tracking_url_template	The URL template for constructing a tracking URL.
Campaign - Url Custom Parameters	campaign.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Campaign - Url Expansion Opt Out	campaign.url_expansion_opt_out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign - Vanity Pharma - Vanity Pharma Display Url Mode	campaign.vanity_pharma.vanity_pharma_display_url_mode	The display mode for vanity pharma URLs.
Campaign - Vanity Pharma - Vanity Pharma Text	campaign.vanity_pharma.vanity_pharma_text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign - Video Brand Safety Suitability	campaign.video_brand_safety_suitability	Output only. 3-Tier Brand Safety setting for the campaign.
Bidding Strategy - ID	bidding_strategy.id	Output only. The ID of the bidding strategy.
Bidding Strategy - Name	bidding_strategy.name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
Bidding Strategy - Type	bidding_strategy.type	Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
Bidding Strategy - Status	bidding_strategy.status	Output only. The status of the bidding strategy. This field is read-only.
Ad Group Criterion - Criterion ID	ad_group_criterion.criterion_id	Output only. The ID of the criterion. This field is ignored for mutates.
Ad Group Criterion - Age Range - Type	ad_group_criterion.age_range.type	Type of the age range.
Ad Group Criterion - Approval Status	ad_group_criterion.approval_status	Output only. Approval status of the criterion.
Ad Group Criterion - Audience - Audience	ad_group_criterion.audience.audience	The Audience resource name.
Ad Group Criterion - Type	ad_group_criterion.type	Output only. The type of the criterion.
Ad Group Criterion - Status	ad_group_criterion.status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as enabled, since they're eligible to see the ads
Ad Group Criterion - Gender - Type	ad_group_criterion.gender.type	Type of the gender.
Ad Group Criterion - Keyword - Match Type	ad_group_criterion.keyword.match_type	The match type of the keyword.
Ad Group Criterion - Keyword - Text	ad_group_criterion.keyword.text	The text of the keyword (at most 80 characters and 10 words).
Ad Group Criterion - Negative	ad_group_criterion.negative	Immutable. Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
Ad Group Criterion - Position Estimates - First Page CPC Micros	ad_group_criterion.position_estimates.first_page_cpc_micros	Output only. The estimate of the CPC bid required for ad to be shown on first page of search results.
Ad Group Criterion - Position Estimates - First Position CPC Micros	ad_group_criterion.position_estimates.first_position_cpc_micros	Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
Ad Group Criterion - CPM Bid Micros	ad_group_criterion.cpm_bid_micros	The CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Micros	ad_group_criterion.effective_cpm_bid_micros	Output only. The effective CPM (cost-per-thousand viewable impressions) bid.
Ad Group Criterion - Effective CPM Bid Source	ad_group_criterion.effective_cpm_bid_source	Output only. Source of the effective CPM bid.
Ad Group Criterion - CPC Bid Micros	ad_group_criterion.cpc_bid_micros	The CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Micros	ad_group_criterion.effective_cpc_bid_micros	Output only. The effective CPC (cost-per-click) bid.
Ad Group Criterion - Effective CPC Bid Source	ad_group_criterion.effective_cpc_bid_source	Output only. Source of the effective CPC bid.
Ad Group Criterion - Final Mobile Urls	ad_group_criterion.final_mobile_urls	The list of possible final mobile URLs after all cross-domain redirects.
Ad Group Criterion - Final Urls	ad_group_criterion.final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
Ad Group Criterion - Tracking Url Template	ad_group_criterion.tracking_url_template	The URL template for constructing a tracking URL.
Ad Group Criterion - Bid Modifier	ad_group_criterion.bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
Ad Group Criterion - Url Custom Parameters	ad_group_criterion.url_custom_parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Active View CPM	metrics.active_view_cpm	Average cost of viewable impressions (active_view_impressions).
Active View CTR	metrics.active_view_ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active View Impressions	metrics.active_view_impressions	A measurement of how often your ad has become viewable on a Display Network site.
Active View Measurability	metrics.active_view_measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
Active View Measurable Cost Micros	metrics.active_view_measurable_cost_micros	The cost of the impressions you received that were measurable by Active View.
Active View Measurable Impressions	metrics.active_view_measurable_impressions	The number of times your ads are appearing on placements in positions where they can be seen.
Active View Viewability	metrics.active_view_viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
All Conversions	metrics.all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	metrics.all_conversions_value	The value of all conversions.
Average Cost	metrics.average_cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average CPC	metrics.average_cpc	The total cost of all clicks divided by the total number of clicks received.
Average CPE	metrics.average_cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average CPM	metrics.average_cpm	Average cost-per-thousand impressions (CPM).
Average Cpv	metrics.average_cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Clicks	metrics.clicks	The number of clicks.
Conversions	metrics.conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions From Interactions Rate	metrics.conversions_from_interactions_rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value	metrics.conversions_value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Micros (Spend)	metrics.cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost Per Conversion	metrics.cost_per_conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost Per All Conversions	metrics.cost_per_all_conversions	The cost of ad interactions divided by all conversions.
Cross Device Conversions	metrics.cross_device_conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CTR	metrics.ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Engagement Rate	metrics.engagement_rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
Engagements	metrics.engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Impressions	metrics.impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
Gmail Forwards	metrics.gmail_forwards	The number of times the ad was forwarded to someone else as a message.
Gmail Saves	metrics.gmail_saves	The number of times someone has saved your Gmail ad to their inbox as a message.
Gmail Secondary Clicks	metrics.gmail_secondary_clicks	The number of clicks to the landing page on the expanded state of Gmail ads.
Interaction Event Types	metrics.interaction_event_types	The types of payable and free interactions.
Interaction Rate	metrics.interaction_rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interactions	metrics.interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Value Per All Conversions	metrics.value_per_all_conversions	The value of all conversions divided by the number of all conversions.
Value Per Conversion	metrics.value_per_conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Video Quartile P100_rate	metrics.video_quartile_p100_rate	Percentage of impressions where the viewer watched all of your video.
Video Quartile P75_rate	metrics.video_quartile_p75_rate	Percentage of impressions where the viewer watched 75% of your video.
Video Quartile P50_rate	metrics.video_quartile_p50_rate	Percentage of impressions where the viewer watched 50% of your video.
Video Quartile P25_rate	metrics.video_quartile_p25_rate	Percentage of impressions where the viewer watched 25% of your video.
Video View Rate	metrics.video_view_rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video Views	metrics.video_views	The number of times your video ads were viewed.
View Through Conversions	metrics.view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Date	segments.date	Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Week	segments.week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Month	segments.month	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Year	segments.year	Year, formatted as yyyy.
Device	segments.device	Device to which metrics apply.
Click Type	segments.click_type	Click type.
Ad Network Type	segments.ad_network_type	Ad network type.
Conversion Action Category	segments.conversion_action_category	Conversion action category.
Conversion Action	segments.conversion_action	Resource name of the conversion action.
Conversion Action Name	segments.conversion_action_name	Conversion action name.
Day Of Week	segments.day_of_week	Day of the week, e.g., MONDAY.
Month Of Year	segments.month_of_year	Month of the year, e.g., January.
External Conversion Source	segments.external_conversion_source	External conversion source.

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Table of contents

Video Reports
Campaign Report
Campaign Budget Report
Ad Group Ad Reports
Age Range View Reports
Keyword View Reports
Shopping Performance View
Search Term View Report
Gender View Report