Documentation Index

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HubSpot

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HubSpot is an all-in-one platform for marketing, sales, and customer service. Businesses use it to attract, engage, and support customers. It includes tools for campaigns, lead generation, customer relationships, and support.

Each of the objects has different metrics. Refer to HubSpot's official documentation to see all available endpoints from the HubSpot API.

Custom Fields and Objects

Custom fields are supported for all objects.

Custom objects are currently being added to the connector and are not yet supported out of the box. If you need data from a HubSpot custom object, contact our Solutions team with the name of the object. We will add the data source manually for you.

HubSpot and HubSpot Analytics Connectors Difference

The HubSpot connector is for CRM data (contacts, deals, tickets etc.) whereas the HubSpot Analytics connector is for analytics data (about landing pages, content, blog posts, website performance and other).

Another difference is that it is possible to extract historical data for HubSpot Analytics. For HubSpot, you can only use extraction timestamps to build a time series.

Authentication Methods

HubSpot supports more than one way to connect. Pick one when you create the authorizer in Dataddo:

  • HubSpot account - sign in with HubSpot and approve access (recommended).
  • Your own HubSpot app - use your own HubSpot app credentials (for advanced setups).

Authorize Connection to HubSpot

To authorize this service, use OAuth 2.0 to share specific data with Dataddo while keeping usernames, passwords, and other information private.

  1. On the Authorizers page, click on Authorize New Service and select your service.
  2. Follow the on-screen prompts to grant Dataddo the necessary permissions to access and retrieve your data.
  3. [Optional] Once your authorizer is created, click on it to change the label for easier identification.

Ensure that the account you're granting access to holds at least admin-level permissions. If necessary, assign a team member with the required permissions with the authorizer role to authenticate the service for you.

For more information, see our article on authorizers.

Data Coverage

HubSpot exposes the following datasets. Each dataset maps to a table you can extract. Example fields are a representative sample; each dataset returns more columns. The Date range column shows whether a dataset extracts a selected relative window or all available data (see below).

Dataset Description Example fields Date range
Blog posts report Daily, weekly or monthly report for blog posts Amp Views, Contacts, Contacts Per Pageview, Cta Clicks, Cta Rate, Cta Views (+17 more) Yes
Basic breakdowns For totals, sessions, sources, geolocations and campaigns Bounce Rate, Bounces, Contact To Customer Rate, Contacts, Contacts Per Pageview, Customers (+19 more) Yes
Calls dynamic (from your account) No
Channels Channels ID, Name No
Communications dynamic (from your account) No
Companies (deprecated) dynamic (from your account) No
Companies dynamic (from your account) No
Contacts v3 dynamic (from your account) No
Content breakdowns For landing pages, standard pages, blog posts and articles Contacts, Contacts Per Pageview, CTA Clicks, CTA Rate, CTA Views, Entrances (+17 more) Yes
Conversations Conversations Archived, Client Type, Created At, Created By, Direction, ID (+9 more) No
Custom Objects Data from HubSpot custom objects using CRM v3 API dynamic (from your account) No
Deal Pipelines dynamic (from your account) No
Deals dynamic (from your account) No
Email statistics Aggregated statistics for the given interval, plus the IDs of emails that were sent during that interval. Email ID, Bounce, Bounce Ratio, Click, Click Device Type - Computer, Click Device Type - Mobile (+30 more) Yes
Email statistics - Campaign Aggregations Aggregated statistics for the given interval, plus the IDs of emails that were sent during that interval. Email ID, Campaign ID, Bounce, Bounce Ratio, Click, Click Device Type - Computer (+31 more) Yes
Emails dynamic (from your account) No
Forms dynamic (from your account) No
Forms report Daily, weekly or monthly report for forms Click Through Per Form View, Completions, Completions And Unenrolls, Contact Submissions, Date, Form Views (+7 more) Yes
Individual form report Daily, weekly or monthly report for a specific form Click Through Per Form View, Contact Submissions, Date, Form ID, Form Views, Interactions (+5 more) Yes
Inboxes Inboxes Archived, Assigned To, Associated Contact Id, Created At, ID, Inbox Id (+6 more) No
Landing pages report Daily, weekly or monthly report for landing pages Contact To Customer Rate, Contacts, Contacts Per Pageview, Cta Clicks, Cta Rate, Cta Views (+20 more) Yes
Line Items dynamic (from your account) No
Meetings dynamic (from your account) No
Notes dynamic (from your account) No
Object breakdowns For event completions, forms, pages and social assists Contacts, Contacts Per Pageview, CTA Clicks, CTA Rate, CTA Views, End Date (+19 more) Yes
Owners dynamic (from your account) No
Owners Archived dynamic (from your account) No
Postal Mail dynamic (from your account) No
Products dynamic (from your account) No
Quotes dynamic (from your account) No
Sessions report Daily, weekly or monthly report for sessions Date, Desktop, Direct Traffic, Email Marketing, Mobile, Organic Search (+4 more) Yes
Sources report Daily, weekly or monthly report for sources Bounce Rate, bounces, Breakdown, Contacts, Contacts Per Pageview, Date (+13 more) Yes
Tasks dynamic (from your account) No
Conversation threads Created At, ID, Name No
Tickets dynamic (from your account) No
Totals report Daily, weekly or monthly report for totals Amp Views, Contact To Customer Rate, Contacts, Contacts Per Pageview, Customers, Customers Per Pageview (+19 more) Yes
Updated Contacts dynamic (from your account) Yes
Website pages report Daily, weekly or monthly report for website pages Contact To Customer Rate, Contacts, Contacts Per Pageview, Cta Clicks, Cta Rate, Cta Views (+20 more) Yes

How Data Extraction Works

What each extraction pulls depends only on whether a dataset supports a date range (see the Date range column above):

  • Date range supported (Yes): the source reads a relative window (for example "last 7 days"), and that window slides forward with the current date. Every run re-reads the window, so a range of "1 day ago" always pulls the previous day (D-1). Each run replaces the window's data rather than adding older history. To load records from before the window, run a full data re-sync with a wider range. See Data Backfilling.
  • No date range (No): every run pulls all currently available data.

Set the relative date range when you create the source.

Metadata Columns

When you create a source, you can add these Dataddo metadata columns to the extracted data:

  • dataddo_hash - a fingerprint built from each record's key fields. It works as a natural key, so it is ideal for upserts (updating existing rows in your destination instead of creating duplicates).
  • dataddo_extraction_timestamp - the date and time the row was extracted. Use it to track how records change over time, for example to build slowly changing dimensions.

How to Create a HubSpot Data Source

Creating a data source takes you through six steps, shown in the progress bar at the top of the wizard. Each step is explained below.

1. Pick the connector

On the Sources page, click Create Source, then select the connector from the catalog. Use the search bar or the category tabs if you do not see it right away. You can rename the source at any time using the pencil icon next to its name.

2. Select the dataset

A dataset defines the shape of your data: which fields you get and how they relate. Select the dataset you want; you can still fine-tune the exact fields later.

  • Each dataset has a short description of what it contains. Use the search box to find a dataset, attribute, or metric by name.
  • The panel on the right previews the selected dataset's fields. For each field you can see its data type, whether it holds sensitive data (personal fields such as name or email are flagged), and which other datasets it links to, so you can see how the datasets relate.

3. Choose the account

This step selects what Dataddo reads from.

  • Authorizer: Select an account you have already authorized from the drop-down. If you have none yet, choose Add new account and follow the prompts. If no authorizer is selected, Dataddo asks you to authorize before you continue.
  • What to extract from: Select the exact entity you want to pull data from. Depending on the service this may be labelled an account, property, profile, workspace, or similar, sometimes with a sub-level to choose as well.
  • Multiple accounts: To pull the same data from every entity you can access, turn on Automatically collect data from all .... This is multi-account extraction. Leave it off to choose them by hand.

4. Refine the attributes and metrics

The dataset already sets the structure. Here you fine-tune it: tick or untick the specific attributes and metrics you want to keep, and use the search box to find a field quickly. Click Test on Sample Data at any point to preview the result before you continue.

5. Add metadata columns (optional)

Two optional columns help your destination handle the data.

  • Dataddo Hash (Include Row Hash): a fingerprint built from the columns you pick. It works as a natural key, so your destination can deduplicate rows and run upserts instead of creating duplicates. Turn it on, then select the columns that uniquely identify a row.
  • Dataddo Extraction Timestamp: the time each row was extracted. Use it to watermark the data, for example to build slowly changing dimensions or to track when a value last changed.

6. Set the schedule

Decide how often Dataddo runs the extraction.

  • Frequency: how often the pipeline runs, for example daily. Click Show advanced settings to also set the exact hour and minute (UTC).
  • Date range: the relative window each run extracts, for example "Yesterday". The window moves forward on every run.
  • Historical data: a new source starts from the current window. To load older data, run a full data re-sync after the source is created.
  • Allow Empty Data Extractions: when on, a run that returns no data records zero rows instead of failing. Turn it on if the source can legitimately have periods with no data.

Click Save. Your data source is ready.

Use Data Blending to Associate IDs and Names

We recommend using the data blending feature when creating a data flow to have IDs and names in the same table. The most common use cases are:

Owner ID and owner name:

  • Create an additional data source using the Owners object and add the following properties:
    • Owner ID
    • Owner Last/First name
  • Blend your two sources using Owner ID as the join key.

Stage ID and stage name:

  • Create an additional data source using the Deals Pipelines object and add the following properties:
    • Stage ID
    • Stage Label
  • Blend your two sources using Stage ID as the join key.

Limitations

No Historical Data

It's not possible to load your historical data as the HubSpot API only allows extraction of the full list of selected contacts or deals.

However, you can keep daily snapshots by selecting an object. To keep track of historical records, you can

  1. Add Dataddo extraction timestamp to your data, and
  2. Choose to append your data to build your time series.

For more information on loading historical data, refer to our data backfilling guide.

Troubleshooting

Data Preview Unavailable

No data preview when you click on Test Data might be caused by an issue with your source configuration. The most common causes are:

  • Date range: Try a smaller date range. You can load the rest of your data afterward via manual data load.
  • Insufficient permissions: Please make sure your authorized account has at least admin-level permissions.

Retrieve Object ID

To get your Object ID, in your HubSpot account

  1. Navigate to Settings.
  2. Under the Data Management section, unroll Objects, and click on Custom Objects.
  3. Your Object ID will be in the last part of the URL, starting with 2-, for example,
    https://app.hubspot.com/sales-products-settings/yourcustomerID/object/2-12345678.

Uninstall the Integration

When you disconnect your HubSpot account in Dataddo, all your customer data related to HubSpot will be deleted from your account. This does not affect the HubSpot data already loaded into your destination (i.e. dashboard or data warehouse). When uninstalling the app through the HubSpot administration, it is still recommended to delete any HubSpot sources or flows in Dataddo (the data does not get deleted unless the sources are deleted or your account gets disabled).

To uninstall the Dataddo and HubSpot integration, you can choose one of the following methods.

1. Disconnect your HubSpot account

In the Authorizers tab, delete the authorized HubSpot service. As a result, all Dataddo's permissions to extract data from your HubSpot account will be removed.

Please note that you will first need to delete all sources and flows using HubSpot.

2. Delete the installed Dataddo app in your HubSpot administration

  1. In your HubSpot account, navigate to Settings.
  2. Under Account Setup, unroll the Integrations section and click on Connected Apps.
  3. Locate the Dataddo app and click on Actions - Uninstall.

No further data can get extracted and your HubSpot sources in Dataddo will get broken. However, the data already extracted until that point will stay in Dataddo until you delete your HubSpot sources (or until your Dataddo account is disabled).

Related Articles

Now that you have successfully created a data source, see how you can connect your data to a dashboarding app or a data storage.

Sending Data to Dashboarding Apps

Sending Data to Data Storages

Other Resources