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    Instagram Ads
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    Instagram Ads

    • 3 Minutes to read
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    Article Summary

    Instagram Ads allow businesses to reach a larger audience and promote their products or services on Instagram. With Instagram Ads, businesses can target specific demographics, interests, and behaviors to create personalized campaigns that drive traffic, increase engagement, and generate sales.

    How to Create a New Instagram Ads Data Source

    1. Under the Sources tab, click on the Create Source button and select the connector from the list.
    2. From the drop-down menu, choose your account.
      Didn't find your account?

      Click on Add new Account at the bottom of the drop-down and follow the on-screen prompts. You can also go to the Authorizers tab and click on Add New Service.

    3. Name your data source and select your metrics and attributes.
    4. [Optional] Configure your advanced settings (for more information please refer to the section on Advanced Settings). If you are unsure about how to proceed, we recommend skipping this step.
    5. Configure your snapshotting preferences. Choose your sync frequency or the exact synchronization time under Show advanced settings.
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      If you need to load historical data, please refer to the Manual Data Load page.

    6. Preview your data by clicking on the Test Data button in the top right corner. You can adjust the date range for a more specific time frame.
    7. Click on Save and congratulations, your new data source is ready!

    Available Ad Metrics

    To see ad metrics related to Instagram Ads:

    1. Go to Ads Manager and click on the campaign with your ad.
    2. Click on View Charts.
    3. At the top, click on Placement. If you selected Instagram as a placement, you should see it listed.
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      View additional metrics related to Instagram in the table at the bottom of the same page.

    4. In the table at the bottom of the page, click Breakdown, and select Placement from the list.
    5. View the metrics listed next to Instagram.
    6. [Optional] For results directly related to Instagram, click the Columns dropdown. Choose additional columns from the list or click Customize Columns.
    NOTE:

    Depending on your objective, you will see different results available. For example, if you created a Page post engagement ad, you'll see how many post engagements your Instagram ad received as well as the total reach. You can also view the Amount Spent and Cost per Result to understand how your budget is being allocated.

    Limitations

    API Calls

    All rate limits are available here.

    Personal Account Data

    The Instagram API allows data extraction only from Business/Professional accounts. Unfortunately, it is not possible to get data from your personal accounts.

    Instagram Reels

    Instagram Reels data cannot be extracted as it is not supported byt the Instagram API.

    Troubleshooting

    Data Preview Unavailable

    If there is no data preview after clicking on Test Data, there might be a problem with your source configuration. The most common causes are:

    • Date range: Try a smaller date range. You can load the rest of your data afterward through our manual data load function.
    • Invalid metrics, attributes, or breakdowns: You may not have any data for the selected metrics, attributes, or breakdowns.
    • Incompatible combination of metrics, attributes, or breakdowns: The combination you have selected cannot be queried together. Please refer to the service's documentation to view a full list of metrics that can be included in the same source.

    Metric and Ad Recall Data Don't Match

    The Reach and Recall metrics cannot be summed to get the totals for longer time periods. As these metrics measure the daily unique users who view your ad (= reach) or will remember the ad (=ad recall), it is not possible to get data for a specific time period and/or aggregate the data.

    To avoid this, you can

    1. Get daily breakdowns: The daily values will match, but not when summed up over a longer time period.
    2. Extract data weekly or monthly: These weekly/monthly values will match.

    Simply create a new source and a new flow with the particular breakdown (for example, a source and a flow with daily breakdowns/synchronizations).

    Read more about the metrics, and why the data may not be matching here.

    No Facebook Account

    In order to extract data from the Instagram API, it is required to have your Instagram account connected to a Facebook account. For more information, please visit the official Instagram API documentation.

    Need assistance?

    Feel free to contact us and we will help you with the setup. To speed the process of resolving your issue, make sure you provide us with sufficient information.

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