---
title: "Instagram Ads"
slug: "instagram-ads"
description: "Get detailed insights into your Instagram Ads. Learn how to create a new IG Ads data source, view available ad metrics, and troubleshoot with Dataddo."
updated: 2026-01-31T19:35:38Z
published: 2026-01-31T19:35:38Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dataddo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram Ads

**Instagram Ads** allow businesses to reach a larger audience and promote their products or services on Instagram. With Instagram Ads, businesses can target specific demographics, interests, and behaviors to create personalized campaigns that drive traffic, increase engagement, and generate sales.

If you have multiple Instagram Ads accounts and would like to extract the same data from all of them, it's possible through [{{glossary.multi-account extraction}}](/docs/multi-account-extraction){target=`_blank`}. Contact our Solutions team to enable this feature.

## Authorize Connection to Instagram Ads

{{snippet.Authorization OAuth 20}}

:::(Warning) ()
Instagram APIs allows data extraction only if your **Instagram account is connected to a Facebook account**. This will also make it easier for you to use all of the features available for businesses across the Facebook family of apps.
:::

For more information, see our article on [***{{glossary.authorizer}}s***](https://docs.dataddo.com/docs/authorized-services){target="_blank"}.

## How to Create an Instagram Ads Data Source

{{snippet.SourceNotDatasetBased}}

### Available Ad Metrics
To see available Instagram Ads metrics, follow these steps:

1.  In the [Ads Manager](https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fads%2Fmanage%2Faccounts%2F%3Furl%3Dhttps%253A%252F%252Fwww.facebook.com%252Fads%252Fmanage%252Faccounts%252F%26campaign_id%3D163681540489385%26placement%3D%252Fbusiness%252Fhelp%252F959491960754687){target=`_blank`}, click on your **campaign**.
3.  Select **View Charts**. 
4.  At the top, click on **Placement** (it will show if you selected Instagram as a placement).
    :::(Info) (**DATADDO TIP**)
    View additional metrics related to Instagram in the table at the bottom of the same page.
    :::
5.  In the table at the bottom of the page, click on **Breakdown** and select **Placement** from the list.
6.  View the metrics listed next to **Instagram**.
7.  **[Optional]** For results directly related to Instagram, click the **Columns** dropdown. Choose additional columns from the list or click **Customize Columns**.

:::(Info) (**NOTE:**)
Depending on your objective, you will see different results available. For example, if you created a **Page post engagement ad**, you'll see how many **post engagements** your Instagram ad received as well as the **total reach**. You can also view the **Amount Spent** and **Cost per Result** to understand how your budget is being allocated.
:::

***
## Limitations

### Facebook Account Required
In order to extract data from the Instagram API, it is **required to have your Instagram account connected to a Facebook account**. For more information, please visit the official [Instagram API documentation](https://developers.facebook.com/docs/instagram-api/overview/){target="_blank"}.

### Historical Data
The Instagram API allows the extraction of data **up to 37 months** back.

### API Calls

All rate limits are available in [Meta's official documentation](https://developers.facebook.com/docs/graph-api/overview/rate-limiting/){target="_blank"}.

### No Personal Account Data
The Instagram API only allows data extraction from **Business/Professional** accounts. Unfortunately, it's not possible to get data from your personal accounts.

### No Instagram Reels Data
The Instagram API doesn't support data extraction from [Instagram reels](https://developers.facebook.com/docs/instagram-api/){target="_blank"}.

* * *
## Troubleshooting
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{{snippet.Troubleshooting Metric and AdRecall}}

{{snippet.Troubleshooting RelatedArticles}}