---
title: "Instagram Business"
slug: "instagram-business"
description: "Get the most out of your Instagram Business data with Dataddo. Easily connect your account, extract insights, and sync data with our IG Business connector."
tags: ["Custom-schema connector", "Data source", "How-to guide"]
updated: 2024-04-10T18:05:04Z
published: 2024-04-10T18:05:04Z
deprecated: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dataddo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram Business

> **Deprecated.** This connector is deprecated and has been replaced by [Instagram Organic](https://docs.dataddo.com/docs/instagram-organic).

**Instagram Business** offers businesses tools to promote their products or services, and connect with their target audience. It provides features such as analytics, messaging, and shopping to help businesses build their brand, increase their online presence, and grow their customer base on Instagram.

Refer to Meta's official documentation to see [all available endpoints from the Instagram Business API](https://developers.facebook.com/docs/instagram-api/reference/ig-user).

If you have multiple Instagram Business accounts and would like to extract the same data from all of them, it's possible through [multi-account extraction](/docs/multi-account-extraction). Contact our Solutions team to enable this feature.

## Authorize Connection to Instagram Business

To authorize this service, use **OAuth 2.0** to share specific data with Dataddo while keeping usernames, passwords, and other information private.

1. On the **Authorizers** page, click on [Authorize New Service](https://app.dataddo.com/service/new) and select your service.
2. Follow the on-screen prompts to grant Dataddo the necessary permissions to **access and retrieve** your data.
3. **[Optional]** Once your ***authorizer*** is created, click on it to **change the label** for easier identification.

Ensure that the account you're granting access to holds at least **admin-level permissions**. If necessary, assign a team member with the required permissions with the [authorizer role](https://docs.dataddo.com/docs/user-roles#authorizer) to authenticate the service for you.

          
          

Instagram APIs allows data extraction only if your **Instagram account is connected to a Facebook account**. This will also make it easier for you to use all of the features available for businesses across the Facebook family of apps.

For more information, see our article on [***authorizers***](https://docs.dataddo.com/docs/authorized-services).

## How to Create an Instagram Business Data Source

1. On the **Sources** page, click on the [**Create Source**](https://app.dataddo.com/sources/new) button.
2. Select the connector from the list and name your ***data source***.
3. On the **Dataset** step, select your **dataset**.
          **DATADDO TIP**

          

If you're unsure which dataset to select, use the search bar to look for datasets with the desired attributes or metrics.
4. On the **Account** step select your ***authorizer*** from the drop-down menu.
          **Didn't find your authorizer?**

          

Click on **Add new Account** at the bottom of the drop-down and follow the on-screen prompts. You can also go to the **Authorizers** tab and click on [**Add New Service**](https://app.dataddo.com/service/new).
5. On the **Attributes and Metrics** step, select the **metrics and attributes** you want to extract.  

![Create a source using a custom-schema connector.](https://cdn.document360.io/084ed225-3f99-4644-a2da-39ca0cd5ef45/Images/Documentation/Create%20Source%20-%20Custom-Schema%20Connector.png)
6. On the **Metadata** step, select which [**metadata fields**](/docs/metadata-inclusion) such as extraction time to add to your data.
7. On the **Snapshot** step:
  1. Configure your [**sync frequency**](/docs/extraction#extraction-frequency) or click **Show advanced settings** to set the exact synchronization time.
          **DATADDO TIP**

          

To **load historical data**, refer to the [**Data Backfilling**](https://docs.dataddo.com/docs/data-backfilling) article.
  2. [Optional] Enable the **Allow Empty Data Extractions** toggle to allow the extraction when no data is available.
8. In the top-right corner, click **Test Data** button to preview extracted data. **Adjust the date range** for specific time frame.
9. Click on **Save** and **congratulations, your new data source is ready!**

---

## Limitations

### Facebook Account Required

In order to extract data from the Instagram API, it is **required to have your Instagram account connected to a Facebook account**. For more information, please visit the official [Instagram API documentation](https://developers.facebook.com/docs/instagram-api/overview/).

### Number of Rows

Under normal circumstances, the Instagram Business API sets a hard limit on the total number of rows that can be extracted per call.

To overcome this limitation, Dataddo supports automatic pagination to make multiple calls and retrieve all your data.

### Data Extraction Delay

Please note that it takes about **48 hours** to retrieve data from the Instagram Business API.

### Historical Data Limit

The Instagram Business API has the following limitations for historical data:

- You may load up to **30 days** per extraction batch.
- In total, you may extract up to **1 year** of historical data.

For more information, refer to our [guide for data backfilling](/docs/data-backfilling).

          **Followers Metric Exception**

          

For the **Followers** metric, while you can get information on the number of followers each day, you can only load the last 30 days, **older data is not possible to load**.

If you need a time series, set the [snapshotting frequency](/docs/extraction#extraction-frequency) to **daily** and choose to **Append** your snapshots.

### No Instagram Reels Data

The Instagram API doesn't support data extraction from [Instagram reels](https://developers.facebook.com/docs/instagram-api/).

---

## Troubleshooting

### Data Preview Unavailable

No data preview when you click on **Test Data** might be caused by an issue with your ***source*** configuration. The most common causes are:

- **Date range**: Try a smaller date range. You can load the rest of your data afterward using [manual data load](https://docs.dataddo.com/docs/data-backfilling).
- **Insufficient permissions**: Please make sure your authorized account has at least admin-level permissions.
- **Invalid metrics, attributes, or breakdowns**: You may not have any data for the selected metrics, attributes, or breakdowns.
- **Incompatible combination of metrics, attributes, or breakdowns**: Your selected combination cannot be queried together. Please refer to the service's documentation to view a full list of metrics that can be included in the same ***data source***.

## Related Articles

Now that you have successfully created a ***data source***, see how you can connect your data to a dashboarding app or a data storage.

**Sending Data to Dashboarding Apps**

- [Simple Data Integration to Dashboards](https://docs.dataddo.com/docs/simple-data-integration-to-dashboards)
- [Data Backfilling to Dashboarding Apps](https://docs.dataddo.com/docs/data-backfilling-to-dashboarding-apps)

**Sending Data to Data Storages**

- [Batch Ingestion to Data Warehouses](https://docs.dataddo.com/docs/ingestion-to-data-warehouses)
- [Data Backfilling to Storages](https://docs.dataddo.com/docs/data-backfilling-to-storages)

**Other Resources**

- [Troubleshooting](https://docs.dataddo.com/docs/troubleshooting)
- [Extraction Logs](https://docs.dataddo.com/docs/extraction-logs)
- [Data Duplication](https://docs.dataddo.com/docs/data-duplication)

Multi-account extraction (MAE) enables simultaneous data extraction from multiple e.g. Facebook accounts within a single source setup. This ensures consistent configuration of your data sources across all accounts.

Authorizers act as credentials for external services (e.g. Facebook or Google). To enable Dataddo to access and retrieve your data, you need to grant access to accounts that possess admin-level permissions or higher within these services.

Pagination divides large datasets into smaller 'pages' to manage and assemble complete data. This is useful when an API endpoint has a restriction on the number of records extractable in a single call.
