• 3 Minutes to read
  • Dark


  • Dark

Article Summary

Taboola is a content discovery and native advertising platform that connects advertisers with publishers to promote content and products. It operates by recommending sponsored content on various websites to engage audiences and drive traffic to advertisers' sites.

Refer to our website for the list of metrics and attributes available in Dataddo.

Refer to Taboola's official documentation to see all available endpoints from the Taboola API.

Authorize Connection to Taboola

In Taboola

To authorize your Taboola account, you will need your client ID and client secret.

To obtain your API credentials, contact your Taboola Account Manager. If eligible for API access, you will receive the credentials in your email.

In Dataddo

  1. On the Authorizers page, click on Authorize New Service and select Taboola.
  2. Fill in the following fields:
    1. Client ID: Your Taboola client ID.
    2. Client Secret: Secret to your client ID.
  3. Rename your authorizer for easier identification and click on Save.

Authorization, Client ID, and Client Secret

After you created an account in Taboola, you received a welcome email with all your credentials. You can also obtain your credentials following the Taboola official guide. If you cannot find the information, please contact Taboola support.

How to Create a Taboola Data Source

  1. On the Sources page, click on the Create Source button and select the connector from the list.
  2. Select your dataset and click on Next to continue.

    If you are not sure which dataset you need but know the metrics and attributes, use the Search by Name or Attribute function.

    Fixed-schema connector
    Didn't find your authorizer?

    Click on Add new Account at the bottom of the drop-down and follow the on-screen prompts. You can also go to the Authorizers tab and click on Add New Service.

  3. Name your data source and select your metrics and attributes. Keep in mind that metrics and attributes depend on the selected dataset.
  4. Configure your sync frequency or the exact synchronization time under Show advanced settings.

    If you need to load historical data, please refer to the Data Backfilling article.

  5. Preview your data by clicking on the Test Data button in the top right corner. You can adjust the date range for a more specific time frame.
  6. Click on Save and congratulations, your new data source is ready!


Number of Rows

The Taboola API allows by default the extraction of up to 500,000 rows per call. Increase the limit manually by editing the URL in the Source Advanced Settings (go to Sources - Cling on the three dots next to the source - Edit - Advanced Settings-URL). The very last number of the URL defines the limit.

Data Delay

Due to performance limitations, Taboola data may experience delays of up to 3 hours.

Historical Data Limitation

The Taboola API allows you to extract data up to 3 years per call. If you have older data, load it in multiple batches.


Data Preview Unavailable

No data preview when you click on Test Data might be caused by an issue with your source configuration. The most common causes are:

  • Date range: Try a smaller date range. You can load the rest of your data afterward via manual data load.
  • Insufficient permissions: Please make sure your authorized account has at least admin-level permissions.

Related Articles

Now that you have successfully created a data source, see how you can connect your data to a dashboarding app or a data storage.

Sending Data to Dashboarding Apps

Sending Data to Data Storages

Other Resources

Was this article helpful?

What's Next