---
title: "X Ads (Twitter Ads)"
slug: "twitter-ads"
description: "Get the most out of Twitter Ads with Dataddo. Access all available metrics, and attributes and analyze your campaigns and organic tweets. Learn more now!"
updated: 2026-03-18T19:40:14Z
published: 2026-03-18T19:40:14Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dataddo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# X Ads (Twitter Ads)

**X or Twitter Ads** is a platform that allows businesses and individuals to create and run advertising campaigns on Twitter. It offers various targeting options, ad formats, and campaign management tools to help businesses reach their target audience, increase brand visibility, and engage with users through paid advertising on Twitter.

Refer to our website for [the list of metrics and attributes available in Dataddo](https://www.dataddo.com/connector/twitter_ads).

Refer to Twitter's official documentation to see [all available endpoints from the Twitter Ads API](https://docs.x.com/x-api/fundamentals/metrics).

## Authorize Connection to X (Twitter)

To authorize this service, use **OAuth 2.0** to share specific data with Dataddo while keeping usernames, passwords, and other information private.

1. On the **Authorizers** page, click on [Authorize New Service](https://app.dataddo.com/service/new) and select your service.
2. Follow the on-screen prompts to grant Dataddo the necessary permissions to **access and retrieve** your data.
3. **[Optional]** Once your ***authorizer*** is created, click on it to **change the label** for easier identification.

Ensure that the account you're granting access to holds at least **admin-level permissions**. If necessary, assign a team member with the required permissions with the [authorizer role](https://docs.dataddo.com/docs/user-roles#authorizer) to authenticate the service for you.

For more information, see our article on [***authorizers***](https://docs.dataddo.com/docs/authorized-services).

## How to Create an X Ads (Twitter Ads) Data Source

1. On the **Sources** page, click on the [**Create Source**](https://app.dataddo.com/sources/new) button.
2. Select the connector from the list and name your ***data source***.
3. On the **Dataset** step, select your **dataset**.
          **DATADDO TIP**

          

If you're unsure which dataset to select, use the search bar to look for datasets with the desired attributes or metrics.
4. On the **Account** step select your ***authorizer*** from the drop-down menu.
          **Didn't find your authorizer?**

          

Click on **Add new Account** at the bottom of the drop-down and follow the on-screen prompts. You can also go to the **Authorizers** tab and click on [**Add New Service**](https://app.dataddo.com/service/new).
5. On the **Attributes and Metrics** step, select the **metrics and attributes** you want to extract.  

![Create a source using a custom-schema connector.](https://cdn.document360.io/084ed225-3f99-4644-a2da-39ca0cd5ef45/Images/Documentation/Create%20Source%20-%20Custom-Schema%20Connector.png)
6. On the **Metadata** step, select which [**metadata fields**](/docs/metadata-inclusion) such as extraction time to add to your data.
7. On the **Snapshot** step:
  1. Configure your [**sync frequency**](/docs/extraction#extraction-frequency) or click **Show advanced settings** to set the exact synchronization time.
  2. [Optional] Enable the **Allow Empty Data Extractions** toggle to allow the extraction when no data is available.
8. In the top-right corner, click **Test Data** button to preview extracted data. **Adjust the date range** for a more specific time frame.
9. Click on **Save** and **congratulations, your new data source is ready!**

---

## Limitations

### Historical Data Load Unavailable

As the X (Twitter) API allows you to extract data up to **7 days** back, it is **not** possible to extract historical data.

## Troubleshooting

### Data Preview Unavailable

No data preview when you click on **Test Data** might be caused by an issue with your ***source*** configuration. The most common causes are:

- **Date range**: Try a smaller date range. You can load the rest of your data afterward via [manual data load](https://docs.dataddo.com/docs/data-backfilling).
- **Insufficient permissions**: Please make sure your authorized account has at least admin-level permissions.

### Invalid Callback Url Error Message

**ERROR MESSAGE**

```
{"correlation_id":"xxx","code":"INTERNAL_SERVER_ERROR","message":"Invalid callback url.","detail":""},"status":500,"statusText":""}}
```

This error might be caused by incorrectly selected ***authorizer***. For **Twitter Ads**, make sure you use authorizer **Twitter v1**.

As the X (Twitter) Ads API is **not fully connected** with the [X (Twitter) Organic data API](/docs/twitter-organic), each connector requires a different ***authorizer***.

### Metric and Ad Recall Data Don't Match

The **Reach** and **Recall** metrics cannot be summed to get the totals for longer time periods. As these metrics measure the **daily unique users** who view your ad (= reach) or will remember the ad (=ad recall), it is **not possible to get data for a specific time period and/or aggregate the data**.

To avoid this, you can

1. Get **daily** breakdowns: The daily values will match, but not when summed up over a longer time period.
2. Extract data **weekly or monthly**: These weekly/monthly values will match.

Simply create a **new source** and a **new flow** with the particular breakdown (for example, a source and a flow with daily breakdowns/synchronizations).

          
          

Read more about the metrics, and why the data may not be matching [here](https://blog.dataddo.com/why-the-numbers-in-your-bi-tool-dont-always-match-your-source-data?_gl=1*ipsbl8*_ga*MjAwMjE2NTU4NC4xNjUxNzM0NTI4*_ga_NQ4TN4KP4V*MTY1MTc2NzQwMC40LjEuMTY1MTc2Nzg4OS4z).

  

## Related Articles

Now that you have successfully created a ***data source***, see how you can connect your data to a dashboarding app or a data storage.

**Sending Data to Dashboarding Apps**

- [Simple Data Integration to Dashboards](https://docs.dataddo.com/docs/simple-data-integration-to-dashboards)
- [Data Backfilling to Dashboarding Apps](https://docs.dataddo.com/docs/data-backfilling-to-dashboarding-apps)

**Sending Data to Data Storages**

- [Batch Ingestion to Data Warehouses](https://docs.dataddo.com/docs/ingestion-to-data-warehouses)
- [Data Backfilling to Storages](https://docs.dataddo.com/docs/data-backfilling-to-storages)

**Other Resources**

- [Troubleshooting](https://docs.dataddo.com/docs/troubleshooting)
- [Extraction Logs](https://docs.dataddo.com/docs/extraction-logs)
- [Data Duplication](https://docs.dataddo.com/docs/data-duplication)

Authorizers act as credentials for external services (e.g. Facebook or Google). To enable Dataddo to access and retrieve your data, you need to grant access to accounts that possess admin-level permissions or higher within these services.