Google (Universal) Analytics Fields Reference

Learn more about dimensions and attributes available in the Dataddo Google Analytics connector.

Categories

Adwords

metric_name Label Data type
ga:istrueviewvideoad TrueView Video Ad string
ga:adgroup Ad Group string
ga:adslot Ad Slot string
ga:addistributionnetwork Ad Distribution Network string
ga:admatchtype Query Match Type string
ga:adkeywordmatchtype Keyword Match Type string
ga:admatchedquery Search Query string
ga:adplacementdomain Placement Domain string
ga:adplacementurl Placement URL string
ga:adformat Ad Format string
ga:adtargetingtype Targeting Type string
ga:adtargetingoption Placement Type string
ga:addisplayurl Display URL string
ga:addestinationurl Destination URL string
ga:adwordscustomerid AdWords Customer ID string
ga:adwordscampaignid AdWords Campaign ID string
ga:adwordsadgroupid AdWords Ad Group ID string
ga:adwordscreativeid AdWords Creative ID string
ga:adwordscriteriaid AdWords Criteria ID string
ga:adquerywordcount Query Word Count string

App tracking

metric_name Label Data type
ga:appinstallerid App Installer ID string
ga:appversion App Version string
ga:appname App Name string
ga:appid App ID string
ga:screenname Screen Name string
ga:screendepth Screen Depth string
ga:landingscreenname Landing Screen string
ga:exitscreenname Exit Screen string

Audience

metric_name Label Data type
ga:useragebracket Age string
ga:usergender Gender string
ga:interestothercategory Other Category string
ga:interestaffinitycategory Affinity Category (reach) string
ga:interestinmarketcategory In-Market Segment string

Channel Grouping

metric_name Label Data type
ga:channelgrouping Default Channel Grouping string

Content Experiments

metric_name Label Data type
ga:experimentid Experiment ID string
ga:experimentvariant Variant string

Content Grouping

metric_name Label Data type
ga:landingcontentgroup1 Landing Page Group 1 string
ga:landingcontentgroup2 Landing Page Group 2 string
ga:landingcontentgroup3 Landing Page Group 3 string
ga:landingcontentgroup4 Landing Page Group 4 string
ga:landingcontentgroup5 Landing Page Group 5 string
ga:previouscontentgroup1 Previous Page Group 1 string
ga:previouscontentgroup2 Previous Page Group 2 string
ga:previouscontentgroup3 Previous Page Group 3 string
ga:previouscontentgroup4 Previous Page Group 4 string
ga:previouscontentgroup5 Previous Page Group 5 string
ga:contentgroup1 Page Group 1 string
ga:contentgroup2 Page Group 2 string
ga:contentgroup3 Page Group 3 string
ga:contentgroup4 Page Group 4 string
ga:contentgroup5 Page Group 5 string

Custom Variables or Columns

metric_name Label Data type
ga:customvarvalue1 Custom Variable (Value 1) string
ga:customvarvalue2 Custom Variable (Value 2) string
ga:customvarvalue3 Custom Variable (Value 3) string
ga:customvarvalue4 Custom Variable (Value 4) string
ga:customvarvalue5 Custom Variable (Value 5) string
ga:dimension1 Custom Dimension 1 string
ga:dimension2 Custom Dimension 2 string
ga:dimension3 Custom Dimension 3 string
ga:dimension4 Custom Dimension 4 string
ga:dimension5 Custom Dimension 5 string
ga:dimension6 Custom Dimension 6 string
ga:dimension7 Custom Dimension 7 string
ga:dimension8 Custom Dimension 8 string
ga:dimension9 Custom Dimension 9 string
ga:dimension10 Custom Dimension 10 string
ga:dimension11 Custom Dimension 11 string
ga:dimension12 Custom Dimension 12 string
ga:dimension13 Custom Dimension 13 string
ga:dimension14 Custom Dimension 14 string
ga:dimension15 Custom Dimension 15 string
ga:dimension16 Custom Dimension 16 string
ga:dimension17 Custom Dimension 17 string
ga:dimension18 Custom Dimension 18 string
ga:dimension19 Custom Dimension 19 string
ga:dimension20 Custom Dimension 20 string
ga:customvarname1 Custom Variable (Key 1) string
ga:customvarname2 Custom Variable (Key 2) string
ga:customvarname3 Custom Variable (Key 3) string
ga:customvarname4 Custom Variable (Key 4) string
ga:customvarname5 Custom Variable (Key 5) string

DoubleClick Bid Manager

metric_name Label Data type
ga:dbmclickadvertiser DBM Advertiser (GA Model) string
ga:dbmclickadvertiserid DBM Advertiser ID (GA Model) string
ga:dbmclickcreativeid DBM Creative ID (GA Model) string
ga:dbmclickexchange DBM Exchange (GA Model) string
ga:dbmclickexchangeid DBM Exchange ID (GA Model) string
ga:dbmclickinsertionorder DBM Insertion Order (GA Model) string
ga:dbmclickinsertionorderid DBM Insertion Order ID (GA Model) string
ga:dbmclicklineitem DBM Line Item NAME (GA Model) string
ga:dbmclicklineitemid DBM Line Item ID (GA Model) string
ga:dbmclicksite DBM Site (GA Model) string
ga:dbmclicksiteid DBM Site ID (GA Model) string
ga:dbmlasteventadvertiser DBM Advertiser (DCM Model) string
ga:dbmlasteventadvertiserid DBM Advertiser ID (DCM Model) string
ga:dbmlasteventcreativeid DBM Creative ID (DCM Model) string
ga:dbmlasteventexchange DBM Exchange (DCM Model) string
ga:dbmlasteventexchangeid DBM Exchange ID (DCM Model) string
ga:dbmlasteventinsertionorder DBM Insertion Order (DCM Model) string
ga:dbmlasteventinsertionorderid DBM Insertion Order ID (DCM Model) string
ga:dbmlasteventlineitem DBM Line Item (DCM Model) string
ga:dbmlasteventlineitemid DBM Line Item ID (DCM Model) string
ga:dbmlasteventsite DBM Site (DCM Model) string
ga:dbmlasteventsiteid DBM Site ID (DCM Model) string
ga:dimension18 Custom Dimension 18 string
ga:dimension19 Custom Dimension 19 string
ga:dimension20 Custom Dimension 20 string
ga:customvarname1 Custom Variable (Key 1) string
ga:customvarname2 Custom Variable (Key 2) string
ga:customvarname3 Custom Variable (Key 3) string
ga:customvarname4 Custom Variable (Key 4) string
ga:customvarname5 Custom Variable (Key 5) string

DoubleClick Campaign Manager

metric_name Label Data type
ga:dcmclickad DCM Ad (GA Model) string
ga:dcmclickadid DCM Ad ID (GA Model) string
ga:dcmclickadtype DCM Ad Type (GA Model) string
ga:dcmclickadtypeid DCM Ad Type ID string
ga:dcmclickadvertiser DCM Advertiser (GA Model) string
ga:dcmclickadvertiserid DCM Advertiser ID (GA Model) string
ga:dcmclickcampaign DCM Campaign (GA Model) string
ga:dcmclickcampaignid DCM Campaign ID (GA Model) string
ga:dcmclickcreativeid DCM Creative ID (GA Model) string
ga:dcmclickcreative DCM Creative (GA Model) string
ga:dcmclickrenderingid DCM Rendering ID (GA Model) string
ga:dcmclickcreativetype DCM Creative Type (GA Model) string
ga:dcmclickcreativetypeid DCM Creative Type ID (GA Model) string
ga:dcmclickcreativeversion DCM Creative Version (GA Model) string
ga:dcmclicksite DCM Site (GA Model) string
ga:dcmclicksiteid DCM Site ID (GA Model) string
ga:dcmclicksiteplacement DCM Placement (GA Model) string
ga:dcmclicksiteplacementid DCM Placement ID (GA Model) string
ga:dcmclickspotid DCM Floodlight Configuration ID (GA Model) string
ga:dcmfloodlightactivity DCM Activity string
ga:dcmfloodlightactivityandgroup DCM Activity and Group string
ga:dcmfloodlightactivitygroup DCM Activity Group string
ga:dcmfloodlightactivitygroupid DCM Activity Group ID string
ga:dcmfloodlightactivityid DCM Activity ID string
ga:dcmfloodlightadvertiserid DCM Advertiser ID string
ga:dcmfloodlightspotid DCM Floodlight Configuration ID string
ga:dcmlasteventad DCM Ad string
ga:dcmlasteventadid DCM Ad ID (DCM Model) string
ga:dcmlasteventadtype DCM Ad Type (DCM Model) string
ga:dcmlasteventadtypeid DCM Ad Type ID (DCM Model) string
ga:dcmlasteventadvertiser DCM Advertiser (DCM Model) string
ga:dcmlasteventadvertiserid DCM Advertiser ID (DCM Model) string
ga:dcmlasteventcampaign DCM Campaign (DCM Model) string
ga:dcmlasteventcampaignid DCM Campaign ID (DCM Model) string
ga:dcmlasteventcreativeid DCM Creative ID (DCM Model) string
ga:dcmlasteventcreative DCM Creative (DCM Model) string
ga:dcmlasteventrenderingid DCM Rendering ID (DCM Model) string
ga:dcmlasteventcreativetype DCM Creative Type (DCM Model) string
ga:dcmlasteventcreativetypeid DCM Creative Type ID (DCM Model) string
ga:dcmlasteventcreativeversion DCM Creative Version (DCM Model) string
ga:dcmlasteventsite DCM Site (DCM Model) string
ga:dcmlasteventsiteid DCM Site ID (DCM Model) string
ga:dcmlasteventsiteplacement DCM Placement (DCM Model) string
ga:dcmlasteventsiteplacementid DCM Placement ID (DCM Model) string
ga:dcmlasteventspotid DCM Floodlight Configuration ID (DCM Model) string
ga:dcmlasteventattributiontype DCM Attribution Type (DCM Model) string

DoubleClick Search

metric_name Label Data type
ga:dsadgroup DS Ad Group string
ga:dsadgroupid DS Ad Group ID string
ga:dsadvertiser DS Advertiser string
ga:dsadvertiserid DS Advertiser ID string
ga:dsagency DS Agency string
ga:dsagencyid DS Agency ID string
ga:dscampaign DS Campaign string
ga:dscampaignid DS Campaign ID string
ga:dsengineaccount DS Engine Account string
ga:dsengineaccountid DS Engine Account ID string
ga:dskeyword DS Keyword string
ga:dskeywordid DS Keyword ID string
ga:dcmclickcreativetypeid DCM Creative Type ID (GA Model) string
ga:dcmclickcreativeversion DCM Creative Version (GA Model) string
ga:dcmclicksite DCM Site (GA Model) string
ga:dcmclicksiteid DCM Site ID (GA Model) string
ga:dcmclicksiteplacement DCM Placement (GA Model) string
ga:dcmclicksiteplacementid DCM Placement ID (GA Model) string
ga:dcmclickspotid DCM Floodlight Configuration ID (GA Model) string
ga:dcmfloodlightactivity DCM Activity string
ga:dcmfloodlightactivityandgroup DCM Activity and Group string
ga:dcmfloodlightactivitygroup DCM Activity Group string
ga:dcmfloodlightactivitygroupid DCM Activity Group ID string
ga:dcmfloodlightactivityid DCM Activity ID string
ga:dcmfloodlightadvertiserid DCM Advertiser ID string
ga:dcmfloodlightspotid DCM Floodlight Configuration ID string
ga:dcmlasteventad DCM Ad string
ga:dcmlasteventadid DCM Ad ID (DCM Model) string
ga:dcmlasteventadtype DCM Ad Type (DCM Model) string
ga:dcmlasteventadtypeid DCM Ad Type ID (DCM Model) string
ga:dcmlasteventadvertiser DCM Advertiser (DCM Model) string
ga:dcmlasteventadvertiserid DCM Advertiser ID (DCM Model) string
ga:dcmlasteventcampaign DCM Campaign (DCM Model) string
ga:dcmlasteventcampaignid DCM Campaign ID (DCM Model) string
ga:dcmlasteventcreativeid DCM Creative ID (DCM Model) string
ga:dcmlasteventcreative DCM Creative (DCM Model) string
ga:dcmlasteventrenderingid DCM Rendering ID (DCM Model) string
ga:dcmlasteventcreativetype DCM Creative Type (DCM Model) string
ga:dcmlasteventcreativetypeid DCM Creative Type ID (DCM Model) string
ga:dcmlasteventcreativeversion DCM Creative Version (DCM Model) string
ga:dcmlasteventsite DCM Site (DCM Model) string
ga:dcmlasteventsiteid DCM Site ID (DCM Model) string
ga:dcmlasteventsiteplacement DCM Placement (DCM Model) string
ga:dcmlasteventsiteplacementid DCM Placement ID (DCM Model) string
ga:dcmlasteventspotid DCM Floodlight Configuration ID (DCM Model) string
ga:dcmlasteventattributiontype DCM Attribution Type (DCM Model) string

E-commerce

metric_name Label Data type
ga:checkoutoptions Checkout Options string
ga:internalpromotioncreative Internal Promotion Creative string
ga:internalpromotionid Internal Promotion ID string
ga:internalpromotionname Internal Promotion Name string
ga:internalpromotionposition Internal Promotion Position string
ga:ordercouponcode Order Coupon Code string
ga:productbrand Product Brand string
ga:productcategoryhierarchy Product Category (Enhanced Ecommerce) string
ga:productcategorylevel1 Product Category Level 1 string
ga:productcategorylevel2 Product Category Level 2 string
ga:productcategorylevel3 Product Category Level 3 string
ga:productcategorylevel4 Product Category Level 4 string
ga:productcategorylevel5 Product Category Level 5 string
ga:productcouponcode Product Coupon Code string
ga:productlistname Product List Name string
ga:productlistposition Product List Position string
ga:productvariant Product Variant string
ga:shoppingstage Shopping Stage string
ga:transactionid Transaction ID string
ga:affiliation Affiliation string
ga:sessionstotransaction Sessions to Transaction string
ga:daystotransaction Days to Transaction string
ga:productsku Product SKU string
ga:productname Product string
ga:productcategory Product Category string
ga:currencycode Currency Code string
ga:dcmlasteventad DCM Ad string
ga:dcmlasteventadid DCM Ad ID (DCM Model) string
ga:dcmlasteventadtype DCM Ad Type (DCM Model) string
ga:dcmlasteventadtypeid DCM Ad Type ID (DCM Model) string
ga:dcmlasteventadvertiser DCM Advertiser (DCM Model) string
ga:dcmlasteventadvertiserid DCM Advertiser ID (DCM Model) string
ga:dcmlasteventcampaign DCM Campaign (DCM Model) string
ga:dcmlasteventcampaignid DCM Campaign ID (DCM Model) string
ga:dcmlasteventcreativeid DCM Creative ID (DCM Model) string
ga:dcmlasteventcreative DCM Creative (DCM Model) string
ga:dcmlasteventrenderingid DCM Rendering ID (DCM Model) string
ga:dcmlasteventcreativetype DCM Creative Type (DCM Model) string
ga:dcmlasteventcreativetypeid DCM Creative Type ID (DCM Model) string
ga:dcmlasteventcreativeversion DCM Creative Version (DCM Model) string
ga:dcmlasteventsite DCM Site (DCM Model) string
ga:dcmlasteventsiteid DCM Site ID (DCM Model) string
ga:dcmlasteventsiteplacement DCM Placement (DCM Model) string
ga:dcmlasteventsiteplacementid DCM Placement ID (DCM Model) string
ga:dcmlasteventspotid DCM Floodlight Configuration ID (DCM Model) string
ga:dcmlasteventattributiontype DCM Attribution Type (DCM Model) string

Event Tracking

metric_name Label Data type
ga:eventcategory Event Category string
ga:eventaction Event Action string
ga:eventlabel Event Label string

Exceptions

metric_name Label Data type
ga:exceptiondescription Exception Description string

Geo Network

metric_name Label Data type
ga:cityid City ID string
ga:continentid Continent ID string
ga:countryisocode Country ISO Code string
ga:metroid Metro Id string
ga:regionid Region ID string
ga:regionisocode Region ISO Code string
ga:subcontinentcode Sub Continent Code string
ga:continent Continent string
ga:subcontinent Sub Continent string
ga:country Country string
ga:region Region string
ga:metro Metro string
ga:city City string
ga:latitude Latitude string
ga:longitude Longitude string
ga:networkdomain Network Domain string
ga:networklocation Service Provider string

Goal Conversions

metric_name Label Data type
ga:goalcompletionlocation Goal Completion Location string
ga:goalpreviousstep1 Goal Previous Step - 1 string
ga:goalpreviousstep2 Goal Previous Step - 2 string
ga:goalpreviousstep3 Goal Previous Step - 3 string

Internal Search

metric_name Label Data type
ga:searchused Site Search Status string
ga:searchkeyword Search Term string
ga:searchkeywordrefinement Refined Keyword string
ga:searchcategory Site Search Category string
ga:searchstartpage Start Page string
ga:searchdestinationpage Destination Page string
ga:searchafterdestinationpage Search Destination Page string

Lifetime Value and Cohorts

metric_name Label Data type
ga:acquisitioncampaign Acquisition Campaign string
ga:acquisitionmedium Acquisition Medium string
ga:acquisitionsource Acquisition Source string
ga:acquisitionsourcemedium Acquisition Source / Medium string
ga:acquisitiontrafficchannel Acquisition Channel string
ga:cohort Cohort string
ga:cohortnthday Day string
ga:cohortnthmonth Month string
ga:cohortnthweek Week string

Page Tracking

metric_name Label Data type
ga:hostname Hostname string
ga:pagepath Page string
ga:pagepathlevel1 Page path level 1 string
ga:pagepathlevel2 Page path level 2 string
ga:pagepathlevel3 Page path level 3 string
ga:pagepathlevel4 Page path level 4 string
ga:pagetitle Page Title string
ga:landingpagepath Landing Page string
ga:secondpagepath Second Page string
ga:exitpagepath Exit Page string
ga:previouspagepath Previous Page Path string
ga:pagedepth Page Depth string

Platform or Device

metric_name Label Data type
ga:browsersize Browser Size string
ga:datasource Data Source string
ga:browser Browser string
ga:browserversion Browser Version string
ga:operatingsystem Operating System string
ga:operatingsystemversion Operating System Version string
ga:mobiledevicebranding Mobile Device Branding string
ga:mobiledevicemodel Mobile Device Model string
ga:mobileinputselector Mobile Input Selector string
ga:mobiledeviceinfo Mobile Device Info string
ga:mobiledevicemarketingname Mobile Device Marketing Name string
ga:devicecategory Device Category string

Session

metric_name Label Data type
ga:sessiondurationbucket Session Duration string

Social Interactions

metric_name Label Data type
ga:socialinteractionnetwork Social Network string
ga:socialinteractionaction Social Action string
ga:socialinteractionnetworkaction Social Network and Action string
ga:socialinteractiontarget Social Entity string
ga:socialengagementtype Social Type string

System

metric_name Label Data type
ga:flashversion Flash Version string
ga:javaenabled Java Support string
ga:language Language string
ga:screencolors Screen Colors string
ga:sourcepropertydisplayname Source Property Display Name string
ga:sourcepropertytrackingid Source Property Tracking ID string
ga:screenresolution Screen Resolution string

Time

metric_name Label Data type
ga:date Date string
ga:year Year string
ga:month Month of the year string
ga:week Week of the Year string
ga:day Day of the month string
ga:minute Minute string
ga:nthmonth Month Index string
ga:nthweek Week Index string
ga:nthday Day Index string
ga:nthminute Minute Index string
ga:dayofweek Day of Week string
ga:dayofweekname Day of Week Name string
ga:datehour Hour of Day string
ga:datehourminute Date Hour and Minute string
ga:yearmonth Month of Year string
ga:yearweek Week of Year string
ga:isoweek ISO Week of the Year string
ga:isoyear ISO Year string
ga:isoyearisoweek ISO Week of ISO Year string
ga:nthhour Hour Index string
ga:hour Hour string

Traffic Sources

metric_name Label Data type
ga:campaigncode Campaign Code string
ga:referralpath Referral Path string
ga:fullreferrer Full Referrer string
ga:campaign Campaign string
ga:source Source string
ga:medium Medium string
ga:sourcemedium Source / Medium string
ga:keyword Keyword string
ga:adcontent Ad Content string
ga:socialnetwork Social Network string
ga:hassocialsourcereferral Social Source Referral string
ga:dayofweekname Day of Week Name string
ga:datehour Hour of Day string
ga:datehourminute Date Hour and Minute string

User

metric_name Label Data type
ga:usertype User Type string
ga:sessioncount Count of Sessions string
ga:dayssincelastsession Days Since Last Session string
ga:userdefinedvalue User Defined Value string
ga:userbucket User Bucket string

User Timings

metric_name Label Data type
ga:usertiminglabel Timing Label string
ga:usertimingcategory Timing Category string
ga:usertimingvariable Timing Variable string