Google Analytics Fields Reference

metric_name

Label

Data type

ga:istrueviewvideoad

TrueView Video Ad

string

ga:adgroup

Ad Group

string

ga:adslot

Ad Slot

string

ga:addistributionnetwork

Ad Distribution Network

string

ga:admatchtype

Query Match Type

string

ga:adkeywordmatchtype

Keyword Match Type

string

ga:admatchedquery

Search Query

string

ga:adplacementdomain

Placement Domain

string

ga:adplacementurl

Placement URL

string

ga:adformat

Ad Format

string

ga:adtargetingtype

Targeting Type

string

ga:adtargetingoption

Placement Type

string

ga:addisplayurl

Display URL

string

ga:addestinationurl

Destination URL

string

ga:adwordscustomerid

AdWords Customer ID

string

ga:adwordscampaignid

AdWords Campaign ID

string

ga:adwordsadgroupid

AdWords Ad Group ID

string

ga:adwordscreativeid

AdWords Creative ID

string

ga:adwordscriteriaid

AdWords Criteria ID

string

ga:adquerywordcount

Query Word Count

string

metric_name

Label

Data type

ga:appinstallerid

App Installer ID

string

ga:appversion

App Version

string

ga:appname

App Name

string

ga:appid

App ID

string

ga:screenname

Screen Name

string

ga:screendepth

Screen Depth

string

ga:landingscreenname

Landing Screen

string

ga:exitscreenname

Exit Screen

string

metric_name

Label

Data type

ga:useragebracket

Age

string

ga:usergender

Gender

string

ga:interestothercategory

Other Category

string

ga:interestaffinitycategory

Affinity Category (reach)

string

ga:interestinmarketcategory

In-Market Segment

string

metric_name

Label

Data type

ga:channelgrouping

Default Channel Grouping

string

metric_name

Label

Data type

ga:experimentid

Experiment ID

string

ga:experimentvariant

Variant

string

metric_name

Label

Data type

ga:landingcontentgroup1

Landing Page Group 1

string

ga:landingcontentgroup2

Landing Page Group 2

string

ga:landingcontentgroup3

Landing Page Group 3

string

ga:landingcontentgroup4

Landing Page Group 4

string

ga:landingcontentgroup5

Landing Page Group 5

string

ga:previouscontentgroup1

Previous Page Group 1

string

ga:previouscontentgroup2

Previous Page Group 2

string

ga:previouscontentgroup3

Previous Page Group 3

string

ga:previouscontentgroup4

Previous page Group 4

string

ga:previouscontentgroup5

Previous Page Group 5

string

ga:contentgroup1

Page Group 1

string

ga:contentgroup2

Page Group 2

string

ga:contentgroup3

Page Group 3

string

ga:contentgroup4

Page Group 4

string

ga:contentgroup5

Page Group 5

string

metric_name

Label

Data type

ga:customvarvalue1

Custom Variable (Value 1)

string

ga:customvarvalue2

Custom Variable (Value 2)

string

ga:customvarvalue3

Custom Variable (Value 3)

string

ga:customvarvalue4

Custom Variable (Value 4)

string

ga:customvarvalue5

Custom Variable (Value 5)

string

ga:dimension1

Custom Dimension 1

string

ga:dimension2

Custom Dimension 2

string

ga:dimension3

Custom Dimension 3

string

ga:dimension4

Custom Dimension 4

string

ga:dimension5

Custom Dimension 5

string

ga:dimension6

Custom Dimension 6

string

ga:dimension7

Custom Dimension 7

string

ga:dimension8

Custom Dimension 8

string

ga:dimension9

Custom Dimension 9

string

ga:dimension10

Custom Dimension 10

string

ga:dimension11

Custom Dimension 11

string

ga:dimension12

Custom Dimension 12

string

ga:dimension13

Custom Dimension 13

string

ga:dimension14

Custom Dimension 14

string

ga:dimension15

Custom Dimension 15

string

ga:dimension16

Custom Dimension 16

string

ga:dimension17

Custom Dimension 17

string

ga:dimension18

Custom Dimension 18

string

ga:dimension19

Custom Dimension 19

string

ga:dimension20

Custom Dimension 20

string

ga:customvarname1

Custom Variable (Key 1)

string

ga:customvarname2

Custom Variable (Key 2)

string

ga:customvarname3

Custom Variable (Key 3)

string

ga:customvarname4

Custom Variable (Key 4)

string

ga:customvarname5

Custom Variable (Key 5)

string

metric_name

Label

Data type

ga:dbmclickadvertiser

DBM Advertiser (GA Model)

string

ga:dbmclickadvertiserid

DBM Advertiser ID (GA Model)

string

ga:dbmclickcreativeid

DBM Creative ID (GA Model)

string

ga:dbmclickexchange

DBM Exchange (GA Model)

string

ga:dbmclickexchangeid

DBM Exchange ID (GA Model)

string

ga:dbmclickinsertionorder

DBM Insertion Order (GA Model)

string

ga:dbmclickinsertionorderid

DBM Insertion Order ID (GA Model)

string

ga:dbmclicklineitem

DBM Line Item NAME (GA Model)

string

ga:dbmclicklineitemid

DBM Line Item ID (GA Model)

string

ga:dbmclicksite

DBM Site (GA Model)

string

ga:dbmclicksiteid

DBM Site ID (GA Model)

string

ga:dbmlasteventadvertiser

DBM Advertiser (DCM Model)

string

ga:dbmlasteventadvertiserid

DBM Advertiser ID (DCM Model)

string

ga:dbmlasteventcreativeid

DBM Creative ID (DCM Model)

string

ga:dbmlasteventexchange

DBM Exchange (DCM Model)

string

ga:dbmlastevetexchangeid

DBM Exchange ID (DCM Model)

string

ga:dbmlasteventinsertionorder

DBM Insertion Order (DCM Model)

string

ga:dbmlasteventinsertionorderid

DBM Insertion Order ID (DCM Model)

string

ga:dbmlasteventlineitem

DBM Line Item (DCM Model)

string

ga:dbmlasteventlineitemid

DBM Line Item ID (DCM Model)

string

ga:dbmlasteventsite

DBM Site (DCM Model)

string

ga:dbmlasteventsiteid

DBM Site ID (DCM Model)

string

ga:dimension18

Custom Dimension 18

string

ga:dimension19

Custom Dimension 19

string

ga:dimension20

Custom Dimension 20

string

ga:customvarname1

Custom Variable (Key 1)

string

ga:customvarname2

Custom Variable (Key 2)

string

ga:customvarname3

Custom Variable (Key 3)

string

ga:customvarname4

Custom Variable (Key 4)

string

ga:customvarname5

Custom Variable (Key 5)

string

metric_name

Label

Data type

ga:dcmclickad

DCM Ad (GA Model)

string

ga:dcmclickadid

DCM Ad ID (GA Model)

string

ga:dcmclickadtype

DCM Ad Type (GA Model)

string

ga:dcmclickadtypeid

DCM Ad Type ID

string

ga:dcmclickadvertiser

DCM Advertiser (GA Model)

string

ga:dcmclickadvertiserid

DCM Advertiser ID (GA Model)

string

ga:dcmclickcampaign

DCM Campaign (GA Model)

string

ga:dcmclickcampaignid

DCM Campaign ID (GA Model)

string

ga:dcmclickcreativeid

DCM Creative ID (GA Model)

string

ga:dcmclickcreative

DCM Creative (GA Model)

string

ga:dcmclickrenderingid

DCM Rendering ID (GA Model)

string

ga:dcmclickcreativetype

DCM Creative Type (GA Model)

string

ga:dcmclickcreativetypeid

DCM Creative Type ID (GA Model)

string

ga:dcmclickcreativeversion

DCM Creative Version (GA Model)

string

ga:dcmclicksite

DCM Site (GA Model)

string

ga:dcmclicksiteid

DCM Site ID (GA Model)

string

ga:dcmclicksiteplacement

DCM Placement (GA Model)

string

ga:dcmclicksiteplacementid

DCM Placement ID (GA Model)

string

ga:dcmclickspotid

DCM Floodlight Configuration ID (GA Model)

string

ga:dcmfloodlightactivity

DCM Activity

string

ga:dcmfloodlightactivityandgroup

DCM Activity and Group

string

ga:dcmfloodlightactivitygroup

DCM Activity Group

string

ga:dcmfloodlightactivitygroupid

DCM Activity Group ID

string

ga:dcmfloodlightactivityid

DCM Activity ID

string

ga:dcmfloodlightadvertiserid

DCM Advertiser ID

string

ga:dcmfloodlightspotid

DCM Floodlight Configuration ID

string

ga:dcmlasteventad

DCM Ad

string

ga:dcmlasteventadid

DCM Ad ID (DCM Model)

string

ga:dcmlasteventadtype

DCM Ad Type (DCM Model)

string

ga:dcmlasteventadtypeid

DCM Ad Type ID (DCM Model)

string

ga:dcmlasteventadvertiser

DCM Advertiser (DCM Model)

string

ga:dcmlasteventadvertiserid

DCM Advertiser ID (DCM Model)

string

ga:dcmlasteventcampaign

DCM Campaign (DCM Model)

string

ga:dcmlasteventcampaignid

DCM Campaign ID (DCM Model)

string

ga:dcmlasteventcreativeid

DCM Creative ID (DCM Model)

string

ga:dcmlasteventcreative

DCM Creative (DCM Model)

string

ga:dcmlasteventrenderingid

DCM Rendering ID (DCM Model)

string

ga:dcmlasteventcreativetype

DCM Creative Type (DCM Model)

string

ga:dcmlasteventcreativetypeid

DCM Creative Type ID (DCM Model)

string

ga:dcmlasteventcreativeversion

DCM Creative Version (DCM Model)

string

ga:dcmlasteventsite

DCM Site (DCM Model)

string

ga:dcmlasteventsiteid

DCM Site ID (DCM Model)

string

ga:dcmlasteventsiteplacement

DCM Placement (DCM Model)

string

ga:dcmlasteventsiteplacementid

DCM Placement ID (DCM Model)

string

ga:dcmlasteventspotid

DCM Floodlight Configuration ID (DCM Model)

string

ga:dcmlasteventattributiontype

DCM Attribution Type (DCM Model)

string

metric_name

Label

Data type

ga:dsadgroup

DS Ad Group

string

ga:dsadgroupid

DS Ad Group ID

string

ga:dsadvertiser

DS Advertiser

string

ga:dsadvertiserid

DS Advertiser ID

string

ga:dsagency

DS Agency

string

ga:dsagencyid

DS Agency ID

string

ga:dscampaign

DS Campaign

string

ga:dscampaignid

DS Campaign ID

string

ga:dsengineaccount

DS Engine Account

string

ga:dsengineaccountid

DS Engine Account ID

string

ga:dskeyword

DS Keyword

string

ga:dskeywordid

DS Keyword ID

string

ga:dcmclickcreativetypeid

DCM Creative Type ID (GA Model)

string

ga:dcmclickcreativeversion

DCM Creative Version (GA Model)

string

ga:dcmclicksite

DCM Site (GA Model)

string

ga:dcmclicksiteid

DCM Site ID (GA Model)

string

ga:dcmclicksiteplacement

DCM Placement (GA Model)

string

ga:dcmclicksiteplacementid

DCM Placement ID (GA Model)

string

ga:dcmclickspotid

DCM Floodlight Configuration ID (GA Model)

string

ga:dcmfloodlightactivity

DCM Activity

string

ga:dcmfloodlightactivityandgroup

DCM Activity and Group

string

ga:dcmfloodlightactivitygroup

DCM Activity Group

string

ga:dcmfloodlightactivitygroupid

DCM Activity Group ID

string

ga:dcmfloodlightactivityid

DCM Activity ID

string

ga:dcmfloodlightadvertiserid

DCM Advertiser ID

string

ga:dcmfloodlightspotid

DCM Floodlight Configuration ID

string

ga:dcmlasteventad

DCM Ad

string

ga:dcmlasteventadid

DCM Ad ID (DCM Model)

string

ga:dcmlasteventadtype

DCM Ad Type (DCM Model)

string

ga:dcmlasteventadtypeid

DCM Ad Type ID (DCM Model)

string

ga:dcmlasteventadvertiser

DCM Advertiser (DCM Model)

string

ga:dcmlasteventadvertiserid

DCM Advertiser ID (DCM Model)

string

ga:dcmlasteventcampaign

DCM Campaign (DCM Model)

string

ga:dcmlasteventcampaignid

DCM Campaign ID (DCM Model)

string

ga:dcmlasteventcreativeid

DCM Creative ID (DCM Model)

string

ga:dcmlasteventcreative

DCM Creative (DCM Model)

string

ga:dcmlasteventrenderingid

DCM Rendering ID (DCM Model)

string

ga:dcmlasteventcreativetype

DCM Creative Type (DCM Model)

string

ga:dcmlasteventcreativetypeid

DCM Creative Type ID (DCM Model)

string

ga:dcmlasteventcreativeversion

DCM Creative Version (DCM Model)

string

ga:dcmlasteventsite

DCM Site (DCM Model)

string

ga:dcmlasteventsiteid

DCM Site ID (DCM Model)

string

ga:dcmlasteventsiteplacement

DCM Placement (DCM Model)

string

ga:dcmlasteventsiteplacementid

DCM Placement ID (DCM Model)

string

ga:dcmlasteventspotid

DCM Floodlight Configuration ID (DCM Model)

string

ga:dcmlasteventattributiontype

DCM Attribution Type (DCM Model)

string

metric_name

Label

Data type

ga:checkoutoptions

Checkout Options

string

ga:internalpromotioncreative

Internal Promotion Creative

string

ga:internalpromotionid

Internal Promotion ID

string

ga:internalpromotionname

Internal Promotion Name

string

ga:internalpromotionposition

Internal Promotion Position

string

ga:ordercouponcode

Order Coupon Code

string

ga:productbrand

Product Brand

string

ga:productcategoryhierarchy

Product Category (Enhanced Ecommerce)

string

ga:productcategorylevel1

Product Category Level 1

string

ga:productcategorylevel2

Product Category Level 2

string

ga:productcategorylevel3

Product Category Level 3

string

ga:productcategorylevel4

Product Category Level 4

string

ga:productcategorylevel5

Product Category Level 5

string

ga:productcouponcode

Product Coupon Code

string

ga:productlistname

Product List Name

string

ga:productlistposition

Product List Position

string

ga:productvariant

Product Variant

string

ga:shoppingstage

Shopping Stage

string

ga:transactionid

Transaction ID

string

ga:affiliation

Affiliation

string

ga:sessionstotransaction

Sessions to Transaction

string

ga:daystotransaction

Days to Transaction

string

ga:productsku

Product SKU

string

ga:productname

Product

string

ga:productcategory

Product Category

string

ga:currencycode

Currency Code

string

ga:dcmlasteventad

DCM Ad

string

ga:dcmlasteventadid

DCM Ad ID (DCM Model)

string

ga:dcmlasteventadtype

DCM Ad Type (DCM Model)

string

ga:dcmlasteventadtypeid

DCM Ad Type ID (DCM Model)

string

ga:dcmlasteventadvertiser

DCM Advertiser (DCM Model)

string

ga:dcmlasteventadvertiserid

DCM Advertiser ID (DCM Model)

string

ga:dcmlasteventcampaign

DCM Campaign (DCM Model)

string

ga:dcmlasteventcampaignid

DCM Campaign ID (DCM Model)

string

ga:dcmlasteventcreativeid

DCM Creative ID (DCM Model)

string

ga:dcmlasteventcreative

DCM Creative (DCM Model)

string

ga:dcmlasteventrenderingid

DCM Rendering ID (DCM Model)

string

ga:dcmlasteventcreativetype

DCM Creative Type (DCM Model)

string

ga:dcmlasteventcreativetypeid

DCM Creative Type ID (DCM Model)

string

ga:dcmlasteventcreativeversion

DCM Creative Version (DCM Model)

string

ga:dcmlasteventsite

DCM Site (DCM Model)

string

ga:dcmlasteventsiteid

DCM Site ID (DCM Model)

string

ga:dcmlasteventsiteplacement

DCM Placement (DCM Model)

string

ga:dcmlasteventsiteplacementid

DCM Placement ID (DCM Model)

string

ga:dcmlasteventspotid

DCM Floodlight Configuration ID (DCM Model)

string

ga:dcmlasteventattributiontype

DCM Attribution Type (DCM Model)

string

metric_name

Label

Data type

ga:eventcategory

Event Category

string

ga:eventaction

Event Action

string

ga:eventlabel

Event Label

string

metric_name

Label

Data type

ga:exceptiondescription

Exception Description

string

metric_name

Label

Data type

ga:cityid

City ID

string

ga:continentid

Continent ID

string

ga:countryisocode

Country ISO Code

string

ga:metroid

Metro Id

string

ga:regionid

Region ID

string

ga:regionisocode

Region ISO Code

string

ga:subcontinentcode

Sub Continent Code

string

ga:continent

Continent

string

ga:subcontinent

Sub Continent

string

ga:country

Country

string

ga:region

Region

string

ga:metro

Metro

string

ga:city

City

string

ga:latitude

Latitude

string

ga:longitude

Longitude

string

ga:networkdomain

Network Domain

string

ga:networklocation

Service Provider

string

metric_name

Label

Data type

ga:goalcompletionlocation

Goal Completion Location

string

ga:goalpreviousstep1

Goal Previous Step - 1

string

ga:goalpreviousstep2

Goal Previous Step - 2

string

ga:goalpreviousstep3

Goal Previous Step - 3

string

metric_name

Label

Data type

ga:searchused

Site Search Status

string

ga:searchkeyword

Search Term

string

ga:searchkeywordrefinement

Refined Keyword

string

ga:searchcategory

Site Search Category

string

ga:searchstartpage

Start Page

string

ga:searchdestinationpage

Destination Page

string

ga:searchafterdestinationpage

Search Destination Page

string

metric_name

Label

Data type

ga:acquisitioncampaign

Acquisition Campaign

string

ga:acquisitionmedium

Acquisition Medium

string

ga:acquisitionsource

Acquisition Source

string

ga:acquisitionsourcemedium

Acquisition Source / Medium

string

ga:acquisitiontrafficchannel

Acquisition Channel

string

ga:cohort

Cohort

string

ga:cohortnthday

Day

string

ga:cohortnthmonth

Month

string

ga:cohortnthweek

Week

string

metric_name

Label

Data type

ga:hostname

Hostname

string

ga:pagepath

Page

string

ga:pagepathlevel1

Page path level 1

string

ga:pagepathlevel2

Page path level 2

string

ga:pagepathlevel3

Page path level 3

string

ga:pagepathlevel4

Page path level 4

string

ga:pagetitle

Page Title

string

ga:landingpagepath

Landing Page

string

ga:secondpagepath

Second Page

string

ga:exitpagepath

Exit Page

string

ga:previouspagepath

Previous Page Path

string

ga:pagedepth

Page Depth

string

metric_name

Label

Data type

ga:browsersize

Browser Size

string

ga:datasource

Data Source

string

ga:browser

Browser

string

ga:browserversion

Browser Version

string

ga:operatingsystem

Operating System

string

ga:operatingsystemversion

Operating System Version

string

ga:mobiledevicebranding

Mobile Device Branding

string

ga:mobiledevicemodel

Mobile Device Model

string

ga:mobileinputselector

Mobile Input Selector

string

ga:mobiledeviceinfo

Mobile Device Info

string

ga:mobiledevicemarketingname

Mobile Device Marketing Name

string

ga:devicecategory

Device Category

string

metric_name

Label

Data type

ga:sessiondurationbucket

Session Duration

string

metric_name

Label

Data type

ga:socialinteractionnetwork

Social Network

string

ga:socialinteractionaction

Social Action

string

ga:socialinteractionnetworkaction

Social Network and Action

string

ga:socialinteractiontarget

Social Entity

string

ga:socialengagementtype

Social Type

string

metric_name

Label

Data type

ga:flashversion

Flash Version

string

ga:javaenabled

Java Support

string

ga:language

Language

string

ga:screencolors

Screen Colors

string

ga:sourcepropertydisplayname

Source Property Display Name

string

ga:sourcepropertytrackingid

Source Property Tracking ID

string

ga:screenresolution

Screen Resolution

string

metric_name

Label

Data type

ga:date

Date

string

ga:year

Year

string

ga:month

Month of the year

string

ga:week

Week of the Year

string

ga:day

Day of the month

string

ga:minute

Minute

string

ga:nthmonth

Month Index

string

ga:nthweek

Week Index

string

ga:nthday

Day Index

string

ga:nthminute

Minute Index

string

ga:dayofweek

Day of Week

string

ga:dayofweekname

Day of Week Name

string

ga:datehour

Hour of Day

string

ga:datehourminute

Date Hour and Minute

string

ga:yearmonth

Month of Year

string

ga:yearweek

Week of Year

string

ga:isoweek

ISO Week of the Year

string

ga:isoyear

ISO Year

string

ga:isoyearisoweek

ISO Week of ISO Year

string

ga:nthhour

Hour Index

string

ga:hour

Hour

string

metric_name

Label

Data type

ga:campaigncode

Campaign Code

string

ga:referralpath

Referral Path

string

ga:fullreferrer

Full Referrer

string

ga:campaign

Campaign

string

ga:source

Source

string

ga:medium

Medium

string

ga:sourcemedium

Source / Medium

string

ga:keyword

Keyword

string

ga:adcontent

Ad Content

string

ga:socialnetwork

Social Network

string

ga:hassocialsourcereferral

Social Source Referral

string

ga:dayofweekname

Day of Week Name

string

ga:datehour

Hour of Day

string

ga:datehourminute

Date Hour and Minute

string

metric_name

Label

Data type

ga:usertype

User Type

string

ga:sessioncount

Count of Sessions

string

ga:dayssincelastsession

Days Since Last Session

string

ga:userdefinedvalue

User Defined Value

string

ga:userbucket

User Bucket

string

metric_name

Label

Data type

ga:usertiminglabel

Timing Label

string

ga:usertimingcategory

Timing Category

string

ga:usertimingvariable

Timing Variable

string