General Data Protection Law (LGPD)

The General Data Protection Law (Lei Geral de Proteção de Dados, LGPD) is Brazil's forefront data protection law, drawing inspiration from global standards like the GDPR and the CCPA. It establishes a comprehensive framework for the processing of personal data, emphasizing transparency, accountability, and respect for the privacy of individuals.

LGPD's core principles include:

• Respect for Privacy: Prioritizing the privacy rights of individuals in all data processing activities.
• Informational Self-determination: Ensuring individuals have control over their personal data.
• Freedom of Expression and Information: Balancing data protection with the right to free expression and information.
• Inviolability of Intimacy, Honor, and Image: Safeguarding personal aspects that are integral to individual dignity.
• Economic and Technological Development: Fostering innovation while upholding data protection standards.
• Free Enterprise and Competition: Maintaining fair practices in data handling within the competitive landscape.
• Human Rights: Upholding the principles that safeguard human dignity in the digital realm.

LGPD Compliance Significance

For Dataddo, LGPD compliance is not just a legal requirement but a testament to our dedication to data protection and privacy. By aligning with LGPD, we demonstrate our commitment to:

• Building Trust: Establishing stronger relationships with our users by ensuring their data is handled respectfully and responsibly.
• Global Compliance: Aligning with international data protection standards, reflecting our global outlook and commitment to best practices in data privacy.
• Operational Excellence: Enhancing our operational processes to ensure data is managed securely and in accordance with legal requirements.

Dataddo's LGPD Compliance Efforts

Dataddo's approach to LGPD compliance involves a series of strategic and operational measures designed to respect and protect the data privacy rights of individuals. These measures include:

• Data Processing Transparency: Providing clear information about how personal data is collected, used, and shared.
• Enhanced Data Security: Implementing robust security measures to protect personal data against unauthorized access and breaches.
• User Empowerment: Enabling individuals to exercise their rights regarding their personal data, such as access, correction, and deletion.
• Continuous Monitoring and Improvement: Regularly reviewing and updating our data protection practices to align with evolving legal requirements and best practices.

Dataddo's compliance with Brazil's LGPD underscores our broader commitment to data privacy and protection. By embracing these principles, we not only adhere to legal standards but also reinforce our dedication to respecting and safeguarding the personal data of individuals, both within Brazil and globally.