Microsoft Ads (Bing Ads)
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Microsoft Ads (Bing Ads)

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Available Endpoints

All available endpoints from Microsoft are listed here.

Limitations

Metric and ad recall data may not match

The problem with reach and ad recall metrics is that these metrics cannot be simply summed to get the totals for longer periods. The reason for this is that these metrics are measuring the daily unique users, who either see your ad (reach) or will remember the ad (ad recall). It is not possible to get data for a specific period and keep aggregating them.

  1. One option is to get the daily breakdown and then the daily values will match, but not when summing over more days.
  2. The second solution is to get the data weekly or monthly and again, these weekly/monthly values will match Microsoft exactly.
    1. The way to achieve this is to create a new source and then a new flow with the particular breakdown (for example, source and flow with daily breakdowns/synchronizations)

Read more about the metrics, why the data may not be matching here.

How to create a Microsoft Ads Data Source

  1. Sign in to your Dataddo account and click on Sources at the top of the page.

  2. Click on Create Source in the top right corner.

  3. From the list of sources, choose Microsoft Ads. You can type the name of the connector into the search bar to find it faster.

  4. Choose the Microsoft Account you want to connect and select User, Advertiser Account, Campaign, and Ad Group. Continue by clicking on Next.
    Microsoft Ads - step 4

    1. Didn't find your account?
      If you want to connect a new account that is not on the list, click on Add New Account at the bottom of the drop-down. You will be redirected to the authorization/sign-in page to confirm the right account. Once you confirm, you will be redirected back to the Dataddo app.

    2. Authorize your account
      If you have not authorized your Account with Dataddo, click on Add New Account and you will be redirected to the authorization/sign-in page.

    After you log in and give Dataddo the necessary permissions to access your data, you will be redirected back to the connector.

  5. Choose a name for your Data Source, select the Time Aggregation, the Report Type, the Attributes, and the Metrics. To continue to the next page, click Next.

    • NOTE: Attributes and Metrics depend on the reporting level you select.
      Microsoft Ads - step 5a
  6. Configure your snapshotting preferences by choosing your Sync frequency. Under Advanced setting,s you can select the exact Time, of synchronization. Confirm your setup by clicking on Next.
    If the Data range is available to select, you can load historical data. Read more in our guide.

  7. Before saving the source, you can see a preview of your data by clicking on the Preview button. you can adjust the date range to a more specific view.

    • Also, you can see the full list of the metrics you selected by clicking on Show all Metrics and attributes, in the left navigation.
      Data source - create - preview
  8. Click on Save and your new Data Source is ready.

Congratulations, your new Data Source is ready!


Troubleshooting

Broken View / Error Message

If you cannot see a preview of your data, go back a few steps and check your setup. The most common causes are:

  • Date range - we recommend a smaller date range. If you need to load historical data, check our guide.
  • Invalid metrics, attributes or breakdowns, or their combination - you may not have any values for them.
    Data source -create- error

Need assistance?

Feel free to contact us and we will help you with the setup. To speed the process of resolving your issue, make sure you provide us with sufficient information.


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