Brandwatch

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Brandwatch is a digital consumer intelligence platform that helps businesses analyze and understand online conversations, trends, and consumer behaviors. It offers tools for social media monitoring, market research, and brand sentiment analysis, enabling companies to gain insights and make data-driven decisions.

Refer to our website for the list of metrics and attributes available in Dataddo.

Refer to Brandwatch's official documentation to see all available endpoints from the Brandwatch API.

Connection Authorization

There are two ways to authorize your connection to Brandwatch, depending on the services that you use. Both will need an API key.

Make sure you have at least admin-level privileges and proceed based on your Brandwatch service:

  • Brandwatch: The core platform focused on social listening and consumer intelligence, analyzing vast public online data to provide strategic insights into trends, sentiment, and market behavior.
  • Brandwatch SSM: A specific product suite (formerly Falcon.io) dedicated to the daily operational tasks of a brand's social presence, including scheduling content, managing audience engagement, and analyzing owned-channel performance.

Authorize Connection to Brandwatch

In Brandwatch

  1. Run the following command in your terminal/CLI:
    curl -X POST --data-urlencode 'password=[yourpassword]' \
  'https://api.brandwatch.com/oauth/token?username=[your@username.com]&grant_type=api-password&client_id=brandwatch-api-client'
    Make sure to replace [yourpassword] and [your@username.com] with your values.
  2. The API key (access_token) will be provided in the JSON response of the call. Copy this value for later use in Dataddo.

In Dataddo

  1. On the Authorizers page, click on Authorize New Service and select Brandwatch.
  2. Fill in the following fields:
    1. Username: Your Brandwatch username.
    2. Password: Your Brandwatch API Key functions as a password to your username.
  3. Rename your authorizer for easier identification and click on Save.

Authorize Connection to Brandwatch SSM

In Brandwatch SSM

  1. In the bottom-right, click the Settings icon and select Organization admin.
  2. From the left menu, navigate to the Integration marketplace page.
  3. Switch to the API tab and click on + New API Key. You can have up to 5 API keys at a time.
  4. Copy the API key value for later use in Dataddo.

In Dataddo

  1. On the Authorizers page, click on Authorize New Service and select Brandwatch SSM.
  2. Fill in the API Key.
  3. Rename your authorizer for easier identification and click on Save.

How to Create a Brandwatch Data Source

  1. On the Sources page, click on the Create Source button.
  2. Select the connector from the list and name your data source.
  3. On the Dataset step, select your dataset.
    DATADDO TIP

    If you're unsure which dataset to select, use the search bar to look for datasets with the desired attributes or metrics.

  4. On the Account step select your authorizer from the drop-down menu.
    Didn't find your authorizer?

    Click on Add new Account at the bottom of the drop-down and follow the on-screen prompts. You can also go to the Authorizers tab and click on Add New Service.

  5. On the Attributes and Metrics step, select the metrics and attributes you want to extract.
    Create a source using a custom-schema connector.
  6. On the Metadata step, select which metadata fields such as extraction time to add to your data.
  7. On the Snapshot step:
    1. Configure your sync frequency or click Show advanced settings to set the exact synchronization time.
      DATADDO TIP

      To load historical data, refer to the Data Backfilling article.

    2. [Optional] Enable the Allow Empty Data Extractions toggle to allow the extraction when no data is available.
  8. In the top-right corner, click Test Data button to preview extracted data. Adjust the date range for specific time frame.
  9. Click on Save and congratulations, your new data source is ready!

Limitations

Data Restrictions

Some data packs may impose restrictions on Mention data which can be extracted through the Consumer Research API. This can lead to discrepancies between data in your Consumer Research app UI and data retrieved by Dataddo.

For more specific information on your data packs, refer to Brandwatch's official documentation. The following sources are affected:

Troubleshooting

Data Preview Unavailable

No data preview when you click on Test Data might be caused by an issue with your source configuration. The most common causes are:

  • Date range: Try a smaller date range. You can load the rest of your data afterward via manual data load.
  • Insufficient permissions: Please make sure your authorized account has at least admin-level permissions.

Related Articles

Now that you have successfully created a data source, see how you can connect your data to a dashboarding app or a data storage.

Sending Data to Dashboarding Apps

Sending Data to Data Storages

Other Resources