Instagram Organic

Instagram Organic extracts non-paid (organic) insights from your Instagram Business accounts. This includes data on posts, stories, reels, and audience engagement.

Refer to our website for the list of metrics and attributes available in Dataddo.

Authentication Methods

Instagram Organic supports more than one way to connect. Pick one when you create the authorizer in Dataddo:

• Instagram - sign in with Instagram Organic and approve access (best choice).
• Instagram Custom - use your own app credentials (for advanced setups).
• Facebook Page Access Token
• Meta Admin Center

Authorize Connection to Instagram Organic

To authorize this service, use OAuth 2.0 to share specific data with Dataddo while keeping usernames, passwords, and other information private.

1. On the Authorizers page, click on Authorize New Service and select your service.
2. Follow the on-screen prompts to grant Dataddo the necessary permissions to access and retrieve your data.
3. [Optional] Once your authorizer is created, click on it to change the label for easier identification.

Ensure that the account you're granting access to holds at least admin-level permissions. If necessary, assign a team member with the required permissions with the authorizer role to authenticate the service for you.

For more information, see our article on authorizers.

Data Coverage

Instagram Organic gives you the datasets below. Each dataset maps to a table you can extract. The example fields are just a sample. Each dataset returns more columns.

How Data Extraction Works

What each extraction pulls depends only on whether a dataset supports a date range (see the Date range column above):

• Date range supported (Yes): the source reads a relative window (for example "last 7 days"), and that window slides forward with the current date. Every run re-reads the window, so a range of "1 day ago" always pulls the previous day (D-1). Each run replaces the window's data rather than adding older history. To load records from before the window, run a full data re-sync with a wider range. See Data Backfilling.
• No date range (No): every run pulls all currently available data.

Set the relative date range when you create the source.

Metadata Columns

When you create a source, you can add these Dataddo metadata columns to the extracted data:

• dataddo_hash - a fingerprint built from each record's key fields. It works as a natural key, so it is ideal for upserts (updating existing rows in your destination instead of creating duplicates).
• dataddo_extraction_timestamp - the date and time the row was extracted. Use it to track how records change over time, for example to build slowly changing dimensions.

Hash Sensitive Fields

Some datasets include columns with personal data, such as names, email addresses, or phone numbers. When you create a source, you can turn on Hash Sensitive Fields and use the Select Columns for Sensitive Computation picker to choose which of these columns to protect. Dataddo replaces the selected values with a hash before the data leaves Dataddo, so the raw personal data is never written to your destination.

How to Create an Instagram Organic Data Source

Creating a data source takes you through six steps, shown in the progress bar at the top of the wizard. Each step is explained below.

1. Pick the connector

On the Sources page, click Create Source, then select the connector from the catalog. Use the search bar or the category tabs if you do not see it right away. You can rename the source at any time using the pencil icon next to its name.

2. Select the dataset

A dataset defines the shape of your data: which fields you get and how they relate. Select the dataset you want; you can still fine-tune the exact fields later.

• Each dataset has a short description of what it contains. Use the search box to find a dataset, attribute, or metric by name.
• The panel on the right previews the selected dataset's fields. For each field you can see its data type, whether it holds sensitive data (personal fields such as name or email are flagged), and which other datasets it links to, so you can see how the datasets relate.

3. Choose the account

This step selects what Dataddo reads from.

• Authorizer: Select an account you have already authorized from the drop-down. If you have none yet, choose Add new account and follow the prompts. If no authorizer is selected, Dataddo asks you to authorize before you continue.
• What to extract from: Select the exact entity you want to pull data from. Depending on the service this may be labelled an account, property, profile, workspace, or similar, sometimes with a sub-level to choose as well.
• Multiple accounts: To pull the same data from every entity you can access, turn on Automatically collect data from all .... This is multi-account extraction. Leave it off to choose them by hand.

4. Refine the attributes and metrics

The dataset already sets the structure. Here you fine-tune it: tick or untick the specific attributes and metrics you want to keep, and use the search box to find a field quickly. Click Test on Sample Data at any point to preview the result before you continue.

5. Add metadata columns (optional)

Two optional columns help your destination handle the data.

• Dataddo Hash (Include Row Hash): a fingerprint built from the columns you pick. It works as a natural key, so your destination can deduplicate rows and run upserts instead of creating duplicates. Turn it on, then select the columns that uniquely identify a row.
• Dataddo Extraction Timestamp: the time each row was extracted. Use it to watermark the data, for example to build slowly changing dimensions or to track when a value last changed.

6. Set the schedule

Decide how often Dataddo runs the extraction.

• Frequency: how often the pipeline runs, for example daily. Click Show advanced settings to also set the exact hour and minute (UTC).
• Date range: the relative window each run extracts, for example "Yesterday". The window moves forward on every run.
• Historical data: a new source starts from the current window. To load older data, run a full data re-sync after the source is created.
• Allow Empty Data Extractions: when on, a run that returns no data records zero rows instead of failing. Turn it on if the source can legitimately have periods with no data.

Click Save. Your data source is ready.

Limitations

Historical Data

The Instagram API lets you pull data from up to 2 years back.

Troubleshooting

Data Preview Unavailable

No data preview when you click on Test Data might be caused by an issue with your source configuration. The most common causes are:

• Date range: Try a smaller date range. You can load the rest of your data afterward via manual data load.
• Insufficient permissions: Please make sure your authorized account has at least admin-level permissions.

Metric and Ad Recall Data Don't Match

The Reach and Recall metrics cannot be summed to get the totals for longer time periods. As these metrics measure the daily unique users who view your ad (= reach) or will remember the ad (=ad recall), it is not possible to get data for a specific time period and/or aggregate the data.

To avoid this, you can

1. Get daily breakdowns: The daily values will match, but not when summed up over a longer time period.
2. Extract data weekly or monthly: These weekly/monthly values will match.

Simply create a new source and a new flow with the particular breakdown (for example, a source and a flow with daily breakdowns/synchronizations).

Related Articles

Now that you have successfully created a data source, see how you can connect your data to a dashboarding app or a data storage.

Sending Data to Dashboarding Apps

• Simple Data Integration to Dashboards
• Data Backfilling to Dashboarding Apps

Sending Data to Data Storages

• Batch Ingestion to Data Warehouses
• Data Backfilling to Storages

Other Resources

• Troubleshooting
• Extraction Logs
• Data Duplication