Falcon.io

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Falcon.io is a platform that provides tools for social media marketing and customer experience management. The platform, now a part of Brandwatch, helps businesses with social listening, content publishing, engagement, and analytics across various social media channels.

Refer to our website for the list of metrics and attributes available in Dataddo.

Refer to Brandwatchs's official documentation to see all available endpoints from the Falcon.io API.

Authorize Connection to Falcon.io

In Falcon.io

To authorize your Falcon.io account, you will need an API key (= API token).

  1. Contact your Falcon.io Account Manager to request access to the Social Media Management API.
  2. Once your acess is enabled, in your Falcon.io account, navigate to the Settings and select Organization admin.
  3. Go to the Integration marketplace section and select the API tab.
  4. Click + NEW API KEY and copy the generated API key value.

In Dataddo

Then create a Falcon.io authorizer.

  1. On the Authorizers page, click on Authorize New Service and select Falcon.io.
  2. Provide your Falcon.io API Key/Token.
  3. Rename your authorizer for easier identification and click on Save.

How to Create a Falcon.io Data Source

  1. On the Sources page, click on the Create Source button.
  2. Select the connector from the list and name your data source.
  3. On the Dataset step, select your dataset.
    DATADDO TIP

    If you're unsure which dataset to select, use the search bar to look for datasets with the desired attributes or metrics.

  4. On the Account step select your authorizer from the drop-down menu.
    Didn't find your authorizer?

    Click on Add new Account at the bottom of the drop-down and follow the on-screen prompts. You can also go to the Authorizers tab and click on Add New Service.

  5. On the Attributes and Metrics step, select the metrics and attributes you want to extract.
    Create a source using a custom-schema connector.
  6. On the Metadata step, select which metadata fields such as extraction time to add to your data.
  7. On the Snapshot step:
    1. Configure your sync frequency or click Show advanced settings to set the exact synchronization time.
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      To load historical data, refer to the Data Backfilling article.

    2. [Optional] Enable the Allow Empty Data Extractions toggle to allow the extraction when no data is available.
  8. In the top-right corner, click Test Data button to preview extracted data. Adjust the date range for specific time frame.
  9. Click on Save and congratulations, your new data source is ready!

Troubleshooting

Data Preview Unavailable

No data preview when you click on Test Data might be caused by an issue with your source configuration. The most common causes are:

  • Date range: Try a smaller date range. You can load the rest of your data afterward via manual data load.
  • Insufficient permissions: Please make sure your authorized account has at least admin-level permissions.

Metric and Ad Recall Data Don't Match

The Reach and Recall metrics cannot be summed to get the totals for longer time periods. As these metrics measure the daily unique users who view your ad (= reach) or will remember the ad (=ad recall), it is not possible to get data for a specific time period and/or aggregate the data.

To avoid this, you can

  1. Get daily breakdowns: The daily values will match, but not when summed up over a longer time period.
  2. Extract data weekly or monthly: These weekly/monthly values will match.

Simply create a new source and a new flow with the particular breakdown (for example, a source and a flow with daily breakdowns/synchronizations).

Read more about the metrics, and why the data may not be matching here.

Related Articles

Now that you have successfully created a data source, see how you can connect your data to a dashboarding app or a data storage.

Sending Data to Dashboarding Apps

Sending Data to Data Storages

Other Resources